We caught up with the brilliant and insightful Daisy Penzo a few weeks ago and have shared our conversation below.

Daisy, thanks for taking the time to share your stories with us today Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

There is no right or wrong way to be successful, but there are steps you can take to satisfy your idea of success and accomplish your goals.

For me success is like running a marathon. Along the journey, you must be willing to put in the work, challenge yourself, and step out of your comfort zone, all while calibrating the pace until you reach the finish line. You must hold yourself accountable along the way, and have realistic expectations of yourself and the outcome of your endeavor.

When I encounter a challenge, I write down a game plan and track the progress on a calendar. Remember, the devil is in the details, so don’t lose them! It’s important to celebrate the small victories and learn from any missed opportunities. It’s never too late to pick up and try again.

I am closer today to my idea of success than I was two years ago; although I’ve achieved a lot, I’m nowhere near done. What’s interesting is that the end goal evolves with each milestone completed. At the end of the day, you have to have to be driven and more than willing to evolve.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I was born in Rome, Italy, and moved to South Florida at a young age. Most of my professional career has been dedicated to the promotion of fine Italian wines, Italian culture, and its unique gastronomy. My father was an importer of Italian wines and served as the biggest inspiration for my business. I was blessed to learn hands-on from him, traveling to different wine regions and trade shows. This exposure, coupled with his untimely passing, fueled my passion to continue his legacy and carve out my career in wine import and sales. In early 2020, on the brink of the COVID pandemic, I started my business, Tuscany Wines Import. I took a huge leap and became a federally licensed wine importer in the U.S.

Aside from growing up in the wine world, you could say I have an insatiable appetite for knowledge. I hold a bachelor’s degree in Business Marketing from Florida Atlantic University and have passed various wine exams, including the Italian Wine Specialist course with the North American Sommelier, the Italian Wine Scholar with the Wine Scholars Guild, and the WSET Level 3 Award in Wines with the highest score of distinction.

Today, Tuscany Wines Import excels in bridging the connection from the small Italian vineyard to the U.S. consumer table. My team and I execute marketing strategies that sell. We target wholesale partners who wish to work with a carefully curated selection of Italian wines that can flesh out their portfolio or better cater to their customer needs.

How’d you build such a strong reputation within your market?

Tuscany Wines Import’s reputation is rooted in consistency, knowledge, and integrity. We remain our most authentic self, strivinging to import outstanding products and provide hands-on service and experiences. In short, we are a standout in the world of authentic Italian wines.

What’s been the most effective strategy for growing your clientele?

As a start-up business, I rely on guerilla marketing strategies – low cost, targeted, and creative. For example, I offer speaking engagements about the wine industry where I can market my products directly to my target audience. Networking, in-person and online, is invaluable for generating leads for new clients. Ultimately, people buy from people. A direct relationship to consumer approach means we can better remind them of our value.

Contact Info:

• Website: www.tuscanywinesimport.com
• Instagram: https://www.instagram.com/tuscanywinesimport/
• Facebook: https://www.facebook.com/tuscanyimport
• Linkedin: https://www.linkedin.com/company/tuscanywinesimport

Image Credits
@moments.by.mel