We were lucky to catch up with Dafne Tsakiris recently and have shared our conversation below.

Dafne, thanks for taking the time to share your stories with us today Any advice for creating a more inclusive workplace?

Early on I made the decision that I wanted Launch Point to be a place where employees could come and thrive without giving up the way they wanted to live their lives.

On top of that, Covid ended up being a catalyst in pushing women out of the workforce or forcing them to balance homeschooling along with a full-time job. I wanted to give these women a place where they could work on their terms and have a flexible schedule that provided them with the freedom and time they needed to care for their families.

There are now many members of our team that take advantage of this flexible schedule to be with their families, return to the workforce after health issues, travel the world while maintaining a full-time salary, and much more. It is not always easy to balance many different schedules, but it is worth every minute of it to have a thriving, happy and healthy team.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am the CEO and Founder of Launch Point where we work with companies anywhere on their journey from $1M to $10M to create and implement systems and processes for sustainable growth and true efficiency.

Prior to Launch Point I owned a business with my husband for many years (since sold) and worked in Ops for several emerging start-ups. I spend my time outside of work with my two young daughters and husband dancing in the kitchen and making my infamous bad jokes.

Starting Launch Point was a back of the napkin sort of idea. After selling our business and moving back to Colorado from Washington state I was trying to figure out what was next for me. A friend of mine mentioned some issues they were having at the company he worked at and instantly I knew that my passion and zone of genius lied in solving similar pain points for small businesses trying to grow.

We have developed a unique system for pulling information from people’s head and getting it documented in a way that not only protects businesses from critical loss of knowledge, but also serves as a great training tool, all while solving for bottlenecks and implementing process improvement along the way. We couple this with software implementation services so that your organization can function out of software that is truly customized for how you do business, cuts out manual work, increases automation and provides you with the data you need to make informed decisions.

How’d you build such a strong reputation within your market?

As a small business your reputation is everything. What I think has helped us build our reputation the most is freely offering advice and feedback to businesses regardless if they become our clients our not. Part of our discovery process, before someone becomes a client, includes putting together a custom road map for success for that prospect. We then walk through that roadmap together and discuss the details of what it looks like for those priorities and projects to be successfully accomplished. At this point there is absolutely no pressure for the prospect to move forward with us, and we openly tell them they can take this roadmap and implement everything internal, with another expert, etc.

Our vision is to guide as many small business as possible to realize their greatest potential. One of the main ways we do this is by giving freely of our expertise. This has also had the wonderful effect of building our reputation within the market.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

This might sound like a cliche, but as an entrepreneur one of the first things you have to unlearn is that a failure is not a failure – a failure is actually your next step towards success.

As I was getting Launch Point of the ground I had many misses with services that didn’t quite land, clients that were far from my ideal and pricing and scopes of work that were inaccurate. I could have seen all these things as a failure and that I was bad at business, instead I quickly learned that each of these failures is a step closer to success. For each and every one of those failures I had I learned a better way of doing this and came closer and closer to the success I ultimately wanted.

Contact Info:

• Website: www.launchpointco.com
• Linkedin: https://www.linkedin.com/in/dafne-tsakiris/