We recently connected with Cynthia Spriggs and have shared our conversation below.

Cynthia, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

My idea to start a jewelry business started with a simple idea in my head, creating unique pieces. I worked part-time at Ann Taylor for years and I would see women purchasing jewelry that was not high quality, no uniqueness to it and it was mass produced. So that means, everyone around the world could have that piece.

I wanted my jewelry to feel special when you wore it. I wanted my customers to know the story behind the piece.

And since I’m a petite women, I needed bracelets that fit my wrist.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am a true native of Washington, D.C. I love all things DC. After graduating from Duke Ellington School of the Arts, with a concentration in dance, I attended Virginia State University, Petersburg, Virginia where I studied business administration.

I began my entrepreneurship venture as a teenager when I opened and taught young ladies dance. After realizing my passion for interior design, I continued my entrepreneurship spirit by opening my interior design firm “Elements of Dezign”. I am a certified interior decorator and was an intern on the popular show “Design to Sell”.

While I continue to love interior decorating, in 2016, I turned my creativity into handcrafted jewelry. The birth of 3Shades Chic. My design concept behind the 3Shades Chic brand stemmed from a simple idea…creating unique, handcrafted pieces using a variety of high-quality gemstones, charms, and metals.

I approached my jewelry design venture with an interior design background which gives me a keen advantage in understanding the dynamics of mixing color and texture to create beautiful pieces that are all unique and boasting with personality.

The name 3Shades Chic (3SC) … the “3” represents how many times she handcrafted a 3SC piece. The word “shades” represents the three shades of beautiful women in her family and “chic” embodies the look of the product.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele are:

First understanding who is my target audience., once identify dive into understanding their needs.

This one is very important, building and establishing a strong online presence. I’ve done this by designing a great website.

Staying connected with your clientele, I do this through email marketing and social media.

As small business, its so important to give exceptional customer service, this will not only build a strong positive relationship with existing clients but it encourage them to not only become repeat customer and refer others to you.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I regular communicate with my clients by keeping them informed about new products, where I maybe popping up through newsletters, emails, and social media.

I have sent out Customer Feedback and Surveys. I Use this information to improve my products/service and/or adding new produces. By involving my clients this show that I value their opinions.

I have maintained a consistent brand image across all channels. This helps in creating a recognizable and trustworthy brand identity that my clients can relate to.

Contact Info:

• Website: www.3ShadesChic.com
• Instagram: 3shades_chic
• Facebook: 3shades_chic
• Twitter: 3shades_chic

Image Credits
Khamaree Owens