Alright – so today we’ve got the honor of introducing you to Cynthia Omekam. We think you’ll enjoy our conversation, we’ve shared it below.
Cynthia, thanks for taking the time to share your stories with us today Was there a defining moment in your professional career? A moment that changed the trajectory of your career?
I would say one of the most defining moments in my professional career outside my divine rerouting from my plan to walk the path of a psychologist to creating my own path as a life coach & healer would be my experience with aligning my pricing & my worth/value. When I 1st launched my business I started off in peer coaching circles as well as with my own personal business coach & one of the main focuses was “charging your worth.” Now let me start by saying this is a vital piece of breaking free from impostor syndrome as well as ensuring that what you build will eventually evolve into an empire that can flourish & sustain your personal financial needs. However, during the beginning stages you don’t realize that these business coaches are speaking from their experience with their ideal population which does not necessarily accurately represent the population that your business caters to.
My overall goal is to have Holistic Liberation LLC evolve into an abundant & prosperous business. However, my divine purpose is the foundation of my empire. I mean my story makes it all clear, it’s my calling that got me here & I’m committed to honoring & respecting that by prioritizing divine will over ego. Nonetheless, in the beginning I was not operating from this space of clarity & confidence. As a committed student to the entrepreneurial game, I didn’t think twice about sticking to the “blueprint.” My 1st year was a breeze to be honest because I started lower on the scale as directed by my coach & reiterated by my peers. The 2nd year I raised my prices like the business models directed based on client success rates & service upgrades. These changes proved successful & my clientele continued to increase, so last year I raised them again. However, this ended up leading to one of my biggest obstacles to date. My clientele at the time slowly began to decrease as the unsteady economy became challenging which had nothing to do with my price change but the change in price definitely affected my consultation turnover rate. So as I lost clients there wasn’t a true opportunity for replenishment because my prospective clients couldn’t take a chance on such a high investment.
This was a hard space to be. I found myself trying to make sense of it all to determine my next best move. Do I keep my prices the same like they say or do I adjust my prices based on my experience with my ideal population thus far? Ultimately, I opted to keep my prices where they were, which was absolutely anchored in ego. I was completely resistant to the idea of change because in my mind what I was charging was finally reflecting the value I was providing & of course would provide myself & family with the financial support needed so I could continue my journey as a full-time entrepreneur.
Luckily I had the idea of working a 2nd job to make extra money for the wedding because God knows this lesson could have been devastating. Any who, as the year continued, I realized something was out of alignment so I went straight to Spirit like, “Look I surrender, I don’t know what it is but change is needed & I need help. I prayed. I meditated. I processed. I released & before I knew it the message came to me clear as day, “Is Holistic Liberation LLC for your own satisfaction or is it a divine vessel for fulfilling your purpose?” I sat with that for some weeks before I realized without purpose my business became unfulfilling & as days went by I felt that as my interactions decreased with clients as well as prospective clientele. So the week before my wedding I made the decision to realign my prices with my purpose, which resulted in the return of clients & increased the amount of consultation appointments being scheduled weekly.
This was definitely a scary season but I’m grateful because one thing that remains true on this journey of life is that abundance & prosperity are impossible without alignment. So my message of encouragement is to always remain in alignment with your “why” despite society’s perspectives of what success looks like or how your journey to success should play out. Be open to guidance but remember, that same guidance is being provided by someone sharing their personal experience. There is no end all be all blueprint to a successful business so trust your path & trust the timing of your journey. If things aren’t flowing or the flow trajectory changes that’s your sign to tap out & tap in to figure out what needs to take place in order to move yourself into a space of alignment.
Cynthia, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Of course, I’m a 32 year old proud, black DC native where I still reside. I just recently married the love of my life & we have 1 fur-baby, Nino. Through my educational journey I’ve received a B.S. in Psychology & M.A. in Forensic Psychology. I spent my early career as a server & full-time student, transitioning into my field of study during my last year of graduate school. That’s when I began working as an intern counselor at a local correctional facility, where I remained for a little over a year. During my time there I served my own caseload of clients and facilitated several personal & psycho-educational development groups. However, days before graduation my mom was diagnosed with Stage 4 metastatic breast cancer, leading me to put everything on hold & take on the role of her full-time primary caregiver.
Although a very challenging time, this period marked the beginning of a powerful transformative healing experience I would eventually recognize as a hidden blessing. I literally threw myself into an accelerated healing period, where anytime that I had outside of serving/supporting my mom I was going deep within doing the inner work, praying & meditating for hours connecting with the divine in the most indescribably profound ways. Towards the end of my mom’s time here I began receiving clear downloads in terms of my next steps which identified life coaching as the starting point. Unfortunately, I lost my mom before my plans began to physically manifest. Nonetheless, through inner work I was ultimately able to acknowledge, accept & embrace the season of “now”.
Since then I’ve remained devoted to supporting others as they break free from stress & anxiety and begin living more peaceful, balanced and fulfilling lifestyles. I specialize in stress management, establishing inner peace, mindful living & spirituality. Providing one-on-one, couples and group coaching services online, alongside other various meditation & spiritual healing services. I’ve co hosted several powerful healing events & I’ve been featured on many platforms, podcasts & other media outlets. My soul purpose is to fulfill my duty of serving the collective by continuing to impact those around me through the use of my 10+ years of training in relaxation/grounding techniques & mental health services.
Do you think you’d choose a different profession or specialty if you were starting now?
I love this question because believe it or not, no matter how “all in” I am as a healer. I originally wanted to explore the arts. Early on I would tell my mom that I was going to be a dancer or actress. I even explored the idea of being a painter or artist, however my mom was not having it. Although she encouraged me to express my creativity daily, she enforced the importance of honing in on a career path that would prove imperative no matter how much the world/society transforms. Her idea was that she never wanted me to struggle & working in a field in which a machine could not replace my position was her focal point.
However, as I got older her prophetic visions of my journey became super specific. It was my mom that told me during my early childhood that I was going to be a psychologist which at the time I was completely resistant to. I was enrolled in several subject specific educational after school programs with one being through NASA so as you can imagine, I was set on becoming an astronaut. However, as I progressed through grade school I began to understand that I really didn’t know where my path was leading. I had dabbled in so much but not one route appeared more appealing. Nonetheless by high school, college appeared to be the best route to freedom so I decided to follow that path. When it came time to enroll I chose psychology as my major honestly to appease my mom because in my head once I explored the dynamics of undergraduate school I was going to switch up my major anyway.
I think it was the 2nd semester of my junior year that I realized what it meant to be passionate about a career path. That’s when I met one of my teachers who served as a counselor at a local correctional facility. When I say she had me sold, she had me sold. I would talk to her for hours about her experiences & by the end of her course I was already applying to graduate schools to specialize in Forensic Psychology. Now don’t get me wrong, up until then I was very much intrigued by the study of psychology but the need for support & advocacy for the correctional population spoke to me differently.
During my graduate studies I realized that the forensic aspect was indeed enticing; however, whether I realized it prior or not I really had a passion for understanding the connection between the human experience & the mind in terms of how it alters how we show up in the world. Additionally, during my time working as a counselor at a local correctional facility I was able to recognize that the need for support was way before incarceration. In fact I learned that the goal needed to be focused around preventing incarceration because trying to provide them with the support they needed & deserved became more of a struggle behind bars. So my focus became discovering how to provide the support, healing & guidance that is truly needed in a way that would be more appealing to the collective as many people tend to be resistant to therapy, although that’s changing. Which was a perfect point for a shift, a major reminder that some detours are intentional because putting my career path on hold for 2 years was definitely not my idle vision. But during that time I was able to reflect & reconnect allowing me to realign with my purpose.
So looking back, it seems pretty clear that this was always my destined path & now that I’m here I can honestly say I wouldn’t have done anything differently. I laugh every time I think of it because to this day all the fields of study that I thought I would fall into still fascinate me but I’d be lying if I said I was passionate about them. Even in terms of exploring the arts, it’s such a soul refueling source for me, very therapeutic. However, again I’d be lying if I said the passion was there. My soul yearns to nurture, comfort & heal while my mind is always eager to connect the dots to help cultivate a solution. A healer is who I am at the core & serving is what I’ve been called to do, so like I experienced early on in the past anything out of alignment would lead me into a space of uncertainty. So without a doubt this is exactly who I’m supposed to be & I’m doing exactly what I’m supposed to be doing. And for this I am forever grateful!
Have you ever had to pivot?
Funny that you ask, this was actually a challenge for me in the very beginning of last year. During the first 2 years of launching my business I was a full-time entrepreneur & business was progressing but due to preparing for my wedding which took place this past August I decided to get a 2nd job to bring some extra money in. However, I quickly realized that the business plan I had been operating off of was one created for the full-time entrepreneur life I was leading. But I was trapped in a fixed mindset & refused to see reality for what it was.
It wasn’t until several experiences of burn out & a failed collaborative opportunity that I finally decided to step back & reevaluate my plan. Mind you, as I’m sharing this story everything appears pretty simple & straight forward, however I experienced intense levels of mental & emotional resistance. For example, although I was aware of how unrealistic it was, I just couldn’t break away from the idea that if I took my foot off the gas progress wise, I’d be setting myself a couple steps back. Nonetheless, through inner work I ultimately came to the decision to embrace the season of “now”. Realizing that not only had I taken on a new nurturing role, as my 2nd job is in the mental health field, but I was completely overlooking the new season I was stepping into as I prepared to become a wife; yet another nurturing role. So a major shift was necessary in order to sufficiently accommodate my new reality, whether I wanted to accept that or not & the challenges I began to face were proof.
I would say it was around last June, a little before celebrating 3 years in business, that I was 100% on board with my new reality & how that affected my original game plan. Although a pain to go through, this experience was a powerful reminder to resist the fight & embrace the flow. It’s a must to let go & remain flexible on our journeys. So often when we gain clarity around a vision the plan seems definite & our passion sours to an all time high solidifying our belief that there’s only one true route to our desired destination. However, we fail to recognize that the plan may not accommodate every season that we are set to transition through. Which is why it’s important to remember that success & longevity require flexibility because many times the struggles we experience are the direct result of us resisting the natural flow of alignment.
In closing, the major takeaway here is: Get out of your own way, practice patience, remain open to adjusting as necessary while trusting the process. And remember truly believing in yourself & your magic means being able to do so even when the tides turn. So when you feel yourself resisting go within & work through what you need in order to flow back into alignment.
Contact Info:
- Website: https://holisticliberation.com/
- Instagram: https://www.instagram.com/holistic_liberation/
- Facebook: https://www.facebook.com/HolisticLiberation
- Linkedin: linkedin.com/in/cynthia-omekam-ma-clc
- Youtube: https://www.youtube.com/channel/UCbmPo66u9znpswq02lBobSA
- Other: https://linktr.ee/holistic_liberation