Alright – so today we’ve got the honor of introducing you to Cynthia Ochoa & Javier Sanchez. We think you’ll enjoy our conversation, we’ve shared it below.

Cynthia Ochoa & Javier Sanchez, thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?

We think there are a few key actions that need to be done to be successful in anything that you do. The three that we believe are the most important are being committed, learning from the journey, and to continue planning ahead. Firstly, being committed to your goals is very important because it will motivate you to keep on moving forward. We have learned that being consistent with our business by being present on social media more and coming up with new dessert designs helps us stay relevant in our industry. In determining your commitment to your goal, however, it’s important to ensure you have realistic expectations of yourself and the outcome. Now when it comes to learning from your journey, we mean learning from any mistakes or things that may not be working for you and your business or goal over time. There may be new ideas that you’re excited to try, but not all of them will work and that’s okay because it takes a trial and error process to really see what will work for you and/or your clients. The journey along the way is the exciting part though, so enjoy every moment of it and make the best of it! Lastly, when we say to continue planning ahead we mean coming up with new ideas for your business or goal, for example, bring on a new design if you design clothing or bring on a new workshop if you’re a life coach, etc. There are many ways to continue growing in your business and overall life goals and if you continue moving forward you can accomplish great things!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Our business specializes in hand-designed cakes, cupcakes, and gourmet chocolate covered strawberries along with other seasonal desserts. As a small business, we are most proud of the quality of the product we provide our customers, from the most intricate detail on a strawberry, our homemade swiss buttercream on our cakes, to the professional and clean look of our dessert packaging. We love to see the joy on people’s faces when they see what we’ve created for them!

We’d love to hear the story of how you built up your social media audience?

There are so many things that come into play when building your social media audience. We started off with adding all of our friends and family because they supported our ideas and were always rooting us on no matter what. They were definitely our first ever cheerleaders in everything that we did, no matter what the outcome was. Then we began assisting pop-ups to really get out there and show people our faces in person and so they could get to know us better. In doing this, people from these events would get on their social media pages and follow us to keep up with where we were going next and what we were up to. We highly recommend assisting pop-ups and networking events if you can afford to because this is where you can meet many people who will open doors for you and your business.

Where do you think you get most of your clients from?

The best source of new clients for us has come from word of mouth and it’s great to hear that a customer was recommended to us by someone we know because it lets us know that our clients are talking to others about our desserts! We will also have new clients reach out and say that they saw our desserts at a special event they attended and that they loved our work, so that makes us happy too! We definitely owe our success to loyal clients because they’re so supporting and bring us new clients all of the time!

Contact Info:

• Instagram: www.instagram.com/estebanssweettreats
• Facebook: www.facebook.com/Estebans.sweettreats
• Twitter: www.twitter.com/estebans_treats
• Other: TikTok: @estebanssweettreats