We recently connected with Cynthia Jackson and have shared our conversation below.

Alright, Cynthia thanks for taking the time to share your stories and insights with us today. Showing clients you appreciate them is something I think most folks want to do – but it’s not always clear how to do it in a meaningful way. What’s one of the best examples of client appreciation you can share with us?

I honestly try to make every client feel special and appreciated by connecting them to a vehicle that is perfect for them and then sharing in their excitement, whether it is a preowned daily driver or a special one of kind new, custom built Bentley or Maserati.

But, recently I had the pleasure of assisting a client surprise his wife with a special car for her milestone birthday.

I showed my appreciation for my client by working diligently with him for months to build the car of her dreams, hide the plan from her and then facilitate the unveiling at her surprise party with a special bow and gift from me.

It was a complicated ruse because we had to hide the funding and insurance changes from her, so there were other people we had to pull in to keep this a secret.

I was able to not only show my client my appreciation for him choosing to work with me, I was able to extend that to his lovely wife and all of their family and friends who worked with us to create a lifetime memory.

The very best part of this and every other time I have had the opportunity to create a memorable experience for a client is the pleasure it has given me too. I share in the excitement every step of the way.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I currently work for Bentley and Maserati of Pittsburgh in Sales and Leasing.

With not many fashion jobs here in Pittsburgh, I had to explore other opportunities that would challenge and excite me. I found this interesting opportunity and believe it is a great fit for me.

My extensive experience in luxury fashion was the perfect foray into the world of luxury automobiles and the clients who purchase them. In addition to the comfort level I have in the luxury sale process, I have a passion for the brands I work with.

Along the way of climbing the ranks, I mastered the skills of personal and editorial styling, dressing clients of all ages and body types as well as creating one of a kind experiences.

Working in fashion made me very confident in how I dress and style myself and the impact that has on people around me. I always strive to put my best foot forward for myself and my clients. My wardrobe, style and professional image exhibits a taste level that my luxury clients appreciate, especially in my current career, when I work with them on custom builds. They trust that I will advise them well,

The brands I work with now have the same level of detail, design focus and attention to minute details as luxury fashion brands. Above that, both utilize the very finest materials and cutting edge technology. My passion for all things luxe comes across in my sales approach with clients.

Helping clients feel and look their best is what leads to lasting relationships that are mutually beneficial. In my past career I did this through building wardrobes and looks for clients, Now I make clients feel their best driving cars that fit their budgets, lifestyles and desires.

I take pride in doing my very best for every client, no matter their budget or needs. I learned in my early career not to judge people and to treat everyone the same. Those life lessons we all learned in kindergarten are key in every aspect of business. I believe I am genuine and caring above all. If you put the clients needs first, the sales will come and you will ultimately get referrals and repeat business. That it the key to success in sales for me.

I enjoy working with clients that can afford to purchase high end vehicles now and clients who aspire to in the future. I treat everyone with dignity and respect and focus on their desires rather than just making a sale.

Creating relationships is what it is all about for me. I believe my philosophy, image and experience sets me apart from my peers and has given me a niche.

Lastly, I would be remiss if I did not mention that being a woman can be very challenging in the automotive world. Rather than let that hinder me, I have embraced it and love to encourage other women to explore opportunities within this industry.

I have also made it a personal mission to encourage women to shop for and purchase cars on their own.

Have you ever had to pivot?

When my husband’s career brought us to Pittsburgh PA, I had to leave my luxury fashion career behind and find a new career.

I did spend time talking to and considering working with local retailers here before I decided to jump into a whole new world in the automotive industry. Taking a leap is not easy, but the only way to pivot and land well.

While I was able to adapt easily in some aspects of my new career, I have had to overcome the frustration of not being an expert in my field, like I am in fashion.

I learn new things every single day in my current career, and feel confident asking for help and relying on trusted advisors to garner information I need to be successful.

Any advice for growing your clientele? What’s been most effective for you?

Just like in sales, asking for the business is key. I ask my clients for referrals, stay in touch and network.

My social media has built my brand and expanded my clientele well,

I stay connected to what is happening in our city and community and attend and hold events to get myself in front of people as much as possible.

Contact Info:

• Website: bentleypittsburgh.com maseratiofpittsburgh.com
• Instagram: @cynthiajacksonautosales
• Facebook: Cynthia Jackson Wexford Auto Consultant
• Linkedin: Cynthia Jackson Sales and Leasing Consultant at Bentley Pittsburgh

Image Credits
I took all of these myself