We caught up with the brilliant and insightful Cynthia Campus a few weeks ago and have shared our conversation below.

Cynthia , appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Growing up I knew one thing that bores me quickly is having one particular hairstyle for more than a week or two and one thing I really couldn’t do was take care of my natural hair so I became interested in wigs. I started making wigs 8years ago for myself and sisters for the fun of it and the flexibility of change it provided me.
But When I started working as a Nurse’s Assistant I quickly understood how time demanding my job was, from early shifts to overnights 12hr shifts, the last thing I needed was to think of time to make hair appointments and hairstyles that takes extra time to get ready. That’s what made me look into the glueless wigs where I don’t need a stylist to install and I can quickly put on and take off at ease.
I realized how my colleagues and patients loved my different looks and how they were amazed that it’s a wig.
This got me thinking of how many women out there looking for quick fixes to enhance their beauty. Looks that will cut down get-ready time and still fit whatever role was needed.
I gradually started taking orders from colleagues and friends and quickly understood that I can be of service to persons like my working class self, persons who have a hard time with their natural hair, persons going through medical conditions like alopecia or persons who enjoy fashion and loves the changes that comes with different wigs all with ease and comfort but with a touch of class all from the comfort of their home.
Which is why my wigs come pre-styled ready to wear glueless.
My story is a hobby that turned into passion. A service that brings relief to persons in need.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am Cynthia Campus aka Cico, ounder of the brand Cico Collection. I am 31 years old, a small business owner in Staten Island, NY. Originally West African from Nigeria.

I am a glue-less wig maker, what that means is I provide easy to wear wigs that needs no professional help to wear. It’s made in a way that it’ll fit good with your right head size chosen and can easily be put on and taken off. Been making wigs for about 8yrs now.

I got into wig making realizing that I had no time for my natural hair for salon appointments and care due to the demanding nature of my job, so I resorted to cutting my hair and using wigs when needed, because presentation matters in life. And soon came to realize there were so many women out there needing a quick fix to hair problems

I provide wigs that can be worn from the comfort of your home with ease no glues needed for installs.
I provide my clients with already styled wigs made from the Finest raw quality hair that last upto 3-5 years with good care
unlike other companies that sends the hair and leaves you to style and customize. I do that for you.
I service women who are going through medical conditions, losing their hair to chemo, cancer or alopecia.
I service clients who enjoy the versatility that comes with a wig. A different texture than theirs, a different color or different cut from their own hair.

Every wig is tailored to make you feel even more confident and comfortable and my sweetest accomplishment is being able to put smiles on the faces of my clients, their reviews expressing the joy and happiness from the nursing mum who says she looked perfect on the first date night with a flawless hair, to the corporate woman who walks into a deal feeling confident of her look, to the cancer survivor who wears her wig with pride while nurturing her new growth.

Whether it’s business or pleasure Cico Collection has got you covered

Can you open up about how you funded your business?

I was working a 9-5 as a nurse’s assistant and I used money from my paycheck to get my first bundles of hair, which I posted on instagram and I sold it. That money I put back in turn and got my next 2 sets.

How did you build your audience on social media?

With social media it can be stressful but one thing I told myself is,everyone can sell hair or wigs but no one is Cynthia (me) so I tried to be as authentic as I can and honestly I’ve had new clients follow me from a video that wasn’t even hair related but displayed my warm personality. My advice is be authentically You and always show up for yourself and business.

Contact Info:

• Website: https://cicocollection.com
• Instagram: https://instagram.com/wigsbycico
• Other: TikTok: https://TikTok.com/@wigsbycico