We recently connected with Cynthia Appiah and have shared our conversation below.

Hi Cynthia, thanks for joining us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?

The Journey to Embracing My Creative Destiny

Growing up, I always felt a strong pull toward a creative career. However, being raised in an African family, the emphasis was often placed on securing a stable income. While I am grateful to my parents for instilling this sense of responsibility in me, I recognized that my true passion lay in creativity.

To honor my parents’ wishes, I pursued both my bachelor’s and master’s degrees, with the intention of attending law school. Yet, as life would have it, destiny has a way of guiding us toward our true path. This realization led me to establish my own business, Beauty From Within Coaching & Consulting, where my creativity can truly shine.

With 16 years of video editing experience under my belt, my work has reached audiences far and wide, with my videos and designs being shared extensively. This journey has taught me the importance of following one’s passion, even when it diverges from the expected path.

I firmly believe in taking the road less traveled, for it is often where we discover our true selves and unlock our greatest potential.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Cynthia Appiah is the CEO of Beauty From Within Coaching & Consulting LLC (Beauty), a multifaceted company that includes Beauty From Within Model & Talent Management Agency, BeautyTECH, and GynmeaDesigns™️, a luxury fashion brand for fashion enthusiasts. With over 10 years of experience in marketing and branding, Cynthia is the world’s greatest pageant consultant and judge. As the one and only digital diva and top video content creator, she is a motivational speaker and influential figure.

Known for her versatility, Cynthia has dedicated her career to helping clients overcome obstacles and achieve success and balance in their lives. With a background in social work, she possesses a natural intuitive ability to empower individuals to become the best versions of themselves. Her ultimate goal is to utilize her entertainment platform to inspire ambitious women and pageant beauties to embrace their inner beauty.

We’d love to hear the story of how you built up your social media audience?

In the fast-paced world of digital marketing, standing out is no easy feat. At BeautyTECH, our Creative Digital Marketing Agency, we thrive on innovation and creativity, crafting strategies that not only resonate with audiences but also transform brands. As the one and only digital diva behind this venture, I’ve navigated the ever-evolving landscape of social media to build a thriving community. Here’s a glimpse into the effective marketing strategies and systems that have fueled our growth.

BeautyTECH Stratagy 1 The Power of Authenticity

In an age where consumers crave genuine connections, authenticity is paramount. At BeautyTECH, we prioritize transparency in our messaging. Sharing behind-the-scenes content, personal stories, and real-time interactions fosters trust and loyalty among our audience. This approach has allowed us to build a community that feels more like a family, where followers engage not just with our brand, but with the values we represent.

BeautyTECH Stratagy 2 Strategic Creative Content Creation

Content is king, and at BeautyTECH, we reign supreme by producing high-quality, visually appealing content tailored to our audience’s interests. We employ a mix of tutorials, product showcases, and user-generated content that reflects the beauty industry’s latest trends. By leveraging attention-grabbing visuals and compelling storytelling, we ensure our posts not only capture attention but also drive engagement.

BeautyTECH Stratagy 3 Data-Driven Decisions

Understanding our audience is crucial to our strategy. We utilize analytics tools to track engagement metrics, audience demographics, and content performance. This data allows us to refine our strategies continually, ensuring that we’re not just creating content but creating content that resonates. By analyzing what works and what doesn’t, we can pivot our approach in real-time, maximizing our impact.

BeautyTECH Stratagy 4 Embracing Influencer Collaborations

In the realm of beauty and digital marketing, influencer collaborations are a game-changer. Partnering with influencers who align with our brand values amplifies our reach and credibility. These collaborations not only introduce us to new audiences but also foster a sense of community as influencers share their authentic experiences with our products and services.

BeautyTECH Stratagy 5 Engaging with Our Audience

Social media is a two-way street, and engagement is key to building lasting relationships. At BeautyTECH, we prioritize interaction by responding to comments, hosting Q&A sessions, and encouraging user-generated content. This engagement not only keeps our audience invested but also provides valuable insights into their preferences and feedback.

BeautyTECH Stratagy 6 Continuous Learning and Adaptation

The digital landscape is ever-changing, and staying ahead requires a commitment to continuous learning. We keep our fingers on the pulse of industry trends, emerging platforms, and evolving algorithms. By staying informed, we can adapt our strategies swiftly, ensuring that BeautyTECH remains at the forefront of innovation.

Conclusion

The journey to social media success is a blend of creativity, strategy, and authenticity. At BeautyTECH, we’ve harnessed these elements to build a vibrant community that celebrates beauty in all its forms. As the digital diva behind this agency, my mission is to continue evolving, inspiring, and driving positive change in the beauty industry through effective digital marketing strategies. Join us on this exciting journey, and let’s create beauty together!

Where do you think you get most of your clients from?

The most effective way for our agency to attract new clients is by leveraging our social media platforms and automating the prospect journey, transforming them into loyal clients.

Contact Info:

• Website: https://www.yourbeautyisfromwithin.com
• Instagram: @ amma_gynmea
• Facebook: https://www.facebook.com/cynthia.appiah?mibextid=LQQJ4d
• Linkedin: https://www.linkedin.com/in/cynthia-appiah-msw-clc-7521ab35
• Youtube: https://www.youtube.com/@getthecrown
• Other: 10 Things Every Small Business should automate https://get.keap.com/z5fypf9dwk95-10-things-every-business-should-automate

Image Credits

Photo and makeup credit: Ben & Bianca – Benizo