We’re excited to introduce you to the always interesting and insightful Crystal Boyd. We hope you’ll enjoy our conversation with Crystal below.

Crystal, thanks for joining us, excited to have you contributing your stories and insights. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

When it comes to learning my craft of baking it started when I was 11 years old. My grandmother would have me help her in the kitchen when she would cook. After seeing how passionate my grandmother was about baking and cooking in general I took a big interest in desserts. I believe my grandmother saw how interested I was in making desserts with her. In the beginning I would take all her ingredients out for her and measure them. Once she felt that I mastered measuring ingredients she let me assist her with making desserts. She would tell me what every ingredient was for and what it did for the dessert. Around the age of 12 or 13 she would let me make the simple cakes and we would see if family members could tell who made the cake. Eventually around the time I was 14 no one knew who made the cake because I had mastered it. From that point on my grandmother would have me make the cakes and she would cook the meals. I would not change anything about my journey because it made me who I am.

Crystal, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a High School Health Science teacher. I have been teaching for 2 years. Before teaching I worked in the nursing field. I am also a LVN. I am from Center, TX and began baking with my grandmother as a preteen. After my grandmothers passing in 2013 the love I had for baking left when she left. I no longer wanted to bake but would do it occasionally for family. I moved to the DFW area in 2016. I got into the business of baking cheesecakes June 2020 I seen a baking sensation recommend a cheesecake class. When I baked with my grandmother we only make cakes and pies from scratch. I was like this is something different. So I tried it and OMG the comments and orders started rolling in. I make one of kind cheesecakes and sometimes will dabble in pound cakes as well. The problem I am solving for my clients is saving time and providing a quality product to them. What sets me apart from others is my customer service and my passion for baking. I am most proud of when my customers make a review on my cheesecakes and they enjoyed it. I want my potential clients to know that I work hard to ensure you have one of kind service and one of kind cheesecake.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson that I had to unlearn is that everyone is your customer. So I always thought that as a business owner that everyone is your customer no matter what. I especially thought that your family and friends were your customers. I had family and friends that have never bought from me and I was mad at first. After talking with some friends who had their own business and going to seminars I realized everyone was not my customer. It took me honestly up until about 2022 to realize everyone is not for me. I had to take a look at the people I was serving and realize who my audience is.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect is seeing the smile on my customers faces. Also, when my customers call, text or leave reviews on my page.

Contact Info:

• Instagram: peacezofsweetness
• Facebook: Peacez of Sweetness, LLC
• Other: TikT Tok-peacezofsweetness

Image Credits
HJ3 Photography