Alright – so today we’ve got the honor of introducing you to Crys Fye. We think you’ll enjoy our conversation, we’ve shared it below.
Crys, appreciate you joining us today. We’d love to hear how you think where to draw the line in terms of asking friends and family to support your business – what’s okay and what’s over the line?
What I’ve learned during this time, is that expecting support from your family and friends is not going to be what you expect it to be. The truth is I have had more support from people that I didn’t know or from people I would least expect to get support from than my family and friends.
I’ve learned early on that friends and family are not going to be your customers and that’s why I take pride in getting to know my customers needs and wants in creating my products because I know that they will actually support me and continue to support me not just because they like my product but they respect what my brand represents.
One thing I can say is, create a community with your customers because that community is going to be your biggest networking tool and the strangers you do not know will quickly become your brands biggest support system.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am Crys Fye! I am an entrepreneur! I own a hair care brand called Fye Essentials. Fye Essentials was created with one goal in mind and that was to solve a problem that most people, like myself struggle with on a daily basis and that is scalp conditions, which is why I created a collection of hair oils to treat those hair problems such as dry scalp, thinning hair, lost of hair, dandruff, seborrheic dermatitis and many more with all natural ingredients that actually work!
Our hair oil collection brings luxurious high-quality treatment to hair care. Our hair treatment oils includes our signature “Hair Growth” & “Scalp Treatment” oils, that are designed to promote healthier hair with long-term longevity.
Creating Fye Essentials has been on the top of my bucket list of many goals I want to accomplish and as an entrepreneur the fear of failure is always at the forefront of our brains, but the truth is we all will fail once, even twice but the biggest reward is actually committing to it and not allow that fear to overpower what can actually be a blessing. One of my biggest motivators was my partner who has pushed me to pursue my dreams and quit being afraid of rejection.
Since launching Fye Essentials, I can honestly say that I am so proud of myself for taking that leap of faith and trusting in my partner to allow myself to feel more confident in my dreams and without my partner, this would have not been possible, and I do not plan on looking back, but looking forward to the endless possibilities Fye Essentials will take me.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Aesthetics! People love the way things look before they even get to test the product. One of the most important things I’ve learned during this time building my business, was that creating a brand requires everything to be in sync. The way a product performs is just as important as how the product looks and that’s why I wanted my brand to not only solve a problem but also have a visual and luxury aesthetic to it as well.
Consistency is your key goal in strategy because without that you won’t have a business to grow. The ability to stay consistent is never easy but one thing I’ve learned is that networking with other people and other brands is your biggest attribute to your businesses growth. The more opportunities you have to showcase your brand with others who can teach you and also help elevate your brand is important. Keeping a steady momentum in your branding and consistent effort into the business will bring more growth towards your brand, not just in profits but also building a community with your brand.
How did you build your audience on social media?
One of the main things I learned during my research on starting a business was identifying a ‘target audience’ and what I learned was that I wasn’t the only one who suffered from scalp conditions and I knew that my product and brand will be able to reach other people like me, and that is who I targeted my products to.
Creating a product you love is one thing, but creating a product someone else will love too is the game changer. You can yell from the top of the rooftop how amazing your product is and have the strongest convictions on why your product actually works, but without the right people to see that, it won’t reach people the way you would want it to. So I knew that I needed to be consistent in showing why my brand was effectively going to solve a problem, many others like myself have been dealing with. One thing I knew for certain was that social media was the way to get me to that reach.
I knew I needed help with getting that reach, so I hired a Social Media Manager to help me achieve that goal. Allowing someone else to manage my social media handles, I was able to put more focus on product development and research for the brand, and with the help of the Social Media Manager posting everyday, communicating with customers and potentiometer customers and being consistent; it allowed me to see feedback that I don’t believe I would have been able to do alone.
One thing I would certainly stand on is, doing everything alone is rewarding but having a team behind you helping you become successful is even more rewarding.