Alright – so today we’ve got the honor of introducing you to Cristina Munoz. We think you’ll enjoy our conversation, we’ve shared it below.

Cristina, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

Three years ago, if you had told me I’d be a business owner today, I would’ve thought you were crazy! I’ve always valued stability and security until recently. My journey began during my time as a corporate copywriter, experimenting with writing social media captions. As I delved deeper into content strategies, marketing methods, and social media trends, I gradually became immersed in the field.

The idea of starting my own business emerged when I recognized both my strengths and a glaring need in my community. In Kansas City, I observed a lack of representation in corporate marketing and even more in freelance marketing for smaller businesses. With my background as a Latina with marketing experience, I saw an opportunity to assist local businesses that couldn’t afford a complete marketing team.

Despite my growing interest in social media, I felt unfulfilled until I connected my skills with a meaningful local challenge. This realization fueled my determination to create a business that not only fulfilled my career ambitions but also made a direct impact locally.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m the founder of Social by Cristina, a Latina-owned social media marketing agency dedicated to showcasing the unique qualities of your business through customized social media management services. From daily platform management to creating compelling content (graphics, reels, photos, etc.), handling influencer marketing, and managing Google and Yelp reviews, I handle it all.
What sets me apart is my commitment to delivering a personalized experience that goes beyond expectations. This includes monthly content shoots for some clients, weekly sessions for others, and crafting unique social media strategies and communication plans tailored to each business owner.
My approach ensures every client feels valued and secure, knowing their brand is in capable hands. By highlighting each business’s strengths and blending original content with current trends, I consistently achieve positive outcomes tailored to the uniqueness of each business.

What’s a lesson you had to unlearn and what’s the backstory?

Oh I love this question! Something I’ve unlearned is tying my sense of success solely to achieving outcomes, rather than feeling successful and thereby becoming successful. This idea initially struck me while reading “Unlearn” by Humble the Poet, and it solidified a few years later while reading “Atomic Habits” by James Clear. The essence of transforming habits and life lies in embracing and embodying beliefs as truths about oneself before it actually becomes a reality. When self-doubt creeps in, I now reflect on past achievements as evidence of my capabilities, empowering me to embody success and attract more into my life.

We’d love to hear the story of how you built up your social media audience?

One of the most effective strategies for businesses to grow on social media and one I used myself is to build local connections both online and offline. Engaging with your community fosters meaningful relationships that can lead to a dedicated following and increased visibility but also real friendships with people who understand the struggle of owning a business.

Online, this strategy includes using local hashtags, collaborating with others on platforms like Instagram, exchanging shoutouts with other businesses, and leveraging influencer marketing.

You can even start today! Begin by following five new local accounts relevant to your industry. Interact with these accounts by liking their posts and leaving thoughtful comments on their last five posts. Consistently doing this daily, even for just a month, will initiate a great network of connections, which is what social media is all about.

Contact Info:

• Website: https://Socialbycristina.com
• Instagram: Socialbycristina
• Facebook: Social by Cristina