In 2017 I made a plan that I would start a brand that involved writing/blogging about music, films, books, and art. I wanted to focus on showcasing Indies because I realized how much talent was there. At that point it was just a written plan. Months later in Oct 2017 I went to an event by the S.A.G.E. Collective called “Creators of Color” and I was so inspired by the live music, the art, and the vendors. That was the catalyst that took my idea from paper to execution. There I met my business partner Terrance who was just getting into videography and photography.

In December 2017 we hit the ground running with creating content. I wanted to showcase & support talent by educating artists on marketing and branding. I also wanted to share the stories of artists. I launched in January 2018. I started blogging & going out to events and sharing what was going on on my Instagram account. I would attend events by Candice of BINACT(But I’m Not a Critic Though) At that time I didn’t feel like it was a brand it was just me letting people know what was going on and I started helping out at events behind the scenes. Before I knew it it blossomed and I had people recognizing my presence whether it was clapping & dancing when no one else would at an event, or sharing big moments on my Instagram account.

Every space I went into I poured into others by sharing my connections and I became a primary referral source of over 100 creatives. Artists started to refer to me as a tastemaker or “the plug” because I would help them get booked for shows and opportunities to share their art. People trusted my word heavily because they knew I did good work & really care about quality.

By 2019 I had my first music event. I have always been huge on diversity and inclusion showcasing artists that I felt didn’t get enough shine. I realized that at every Hip Hop show I went to there were maybe 1 or 2 women on a lineup of 10 women(should be men). I also noticed that men controlled the representation of the types of female artists we would experience. They were either oversexualized or had to mimic men with gangsta rap. I have no problem with either type of artist and I appreciate both, but I was tired of all the women in between and outside of those being left out.

I had been planning a movement to start speaking up and showcasing the diversity of Women in Hop Hop under a mantra or brand called “We Can All Eat”. In April 27,2019 I put together a lineup of diverse women who are in their own lanes of music. It was a total of 11 women , 9 being featured and 2 poets who came for the cypher. I also had great vendors and a female DJ and co-host. To this day that was one of my best works. No one believed it was my first music event because it was a great experience with up to 60 people in attendance. Relationships were made & it is an event people still talk about to this day.

One of the artists, Milah, found her footing after a 5 year hiatus and she has been booked and busy ever since. She was burned out by the industry always telling her she wasn’t enough and I told her to come to my show as she is and she killed it. I am also proud that some of the other women were able to make collaborations or deepen their friendships. This is one of my greatest works and I wish to relive this experience and come up with various sequels.

Since then I have supported other event coordinators and coordinated several events highlighting talent that is often overlooked. I have also been active in supporting artists in their marketing, branding, and creative strategies. I am always encouraging artists to think outside the box and show up as their authentic selves.

I will say after the pandemic I started taking breaks often from this line of business. I have to be honest and say that I always felt more like a non-profit than a business because I gave away a lot of free work in the name of love & respect that other artists were building at the ground up like me. I am the epitome of building community and because of that I overgave and experienced a lot of burnout.

At this point in life I am going with the flow and taking as much rest as need to. I have tons of ideas and many visions, but often feel like I don’t have the time or energy to flesh them out. I started realizing how I tried to ignore my health challenges in this industry by showing up being everywhere and being there for everyone. I live with disabilities that are invisible illnesses so there are times I have pushed myself extremely hard to be present for the music and arts scene. These days I am taking it slow and listening to my body. I am also a mother of 3 so I had to start reminding myself that I have to take adequate breaks and make sacrifices to focus on myself.

When I am not coordinating events I am working as event staff at other curators events. I am often at Guest check-in as we call “working the door” at events hosted by The Vibration(It should be Viibration ) and I would like to acknowledge her name is Tam The Viibe as the curator behind it) I would like to also emphasize that I help refer talent & help warm up the crowd by dancing & encouraging poets to do our open mic. You can also catch me doing live interviews, and consulting artists and creatives on event coordination, marketing, and branding.

I am working toward creating courses, hosting workshops, and speaking engagements because teaching is a passion of mine.I want to have workshops focused on marketing, branding, creative direction, self-care, and spirituality for artists and creatives. Sometimes I want to disappear from the hustle and bustle of creating content for social media. I also am working toward writing books. I love to write, but often don’t feel like I have the energy and time needed to truly focus on it as much as I would like. I have a Medium blog called Vibing With Cre,I have the VIbing With Cre Podcast, and I always have social media content from time to time. I also have over 70 playlists with mostly independent music artists.

I have become okay with being an “inconsistent” content creator because I own the fact that I am human. A human with 3 children and invisible illnesses who is trying to do more than survive. So when you see that my work looks incomplete or that I start series and out of nowhere I am on to a new idea just know that this is a spirit-driven creative space for me, but also I may be struggling and doing the best I can. I don’t say this for pity, but to dismiss any attempts at giving me a pedestal and living up to unfair expectations. I am gonna continue doing what I can to honor me. I am still here to serve, but I am serving on my own terms.

I am still figuring out the business side of things and don’t feel like faking it until I make it so I am offering sliding scale-free pricing for Event staffing needs, Event Coordination( I would like to add that ) Media services, Coaching/Consulting, and Creative direction services. There is probably more I can list, but just know that the mission has always been about uplifting diverse voices and fighting for artist liberation supporting initiatives to set artists free.