We caught up with the brilliant and insightful Craig Goldberg a few weeks ago and have shared our conversation below.
Alright, Craig thanks for taking the time to share your stories and insights with us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
Scaling inHarmony has been a thoughtful and strategic process, marked by a series of deliberate steps aimed at ensuring sustained growth and a meaningful impact in the health and wellness space.
One of our key strategies involved a phased approach to launching our products, introducing one carefully crafted product at a time to the market. This methodical progression allowed us to focus on each product’s unique features and benefits, ensuring that we were delivering exceptional value with every offering.
To further enhance our reach and engagement, we introduced the inHarmony Music Meditations App, providing users with a convenient and immersive way to experience our meditation furniture. This digital extension complemented our physical products, creating a holistic approach for users to seamlessly integrate into their wellness routines.
Our commitment to quality is our number one priority. Recognizing that the strength of our brand is directly tied to the excellence of our products, we invested significantly in developing high-quality items. This not only solidified our reputation for delivering top-tier wellness solutions but also contributed to customer loyalty and satisfaction.
Recognizing the importance of community, our customer-centric approach aims to exceed client expectations by actively seeking feedback, implementing customer suggestions, and prioritizing customer satisfaction. We have taken deliberate steps to establish a personal connection between our brand and our users. I engage directly with the community through our private Telegram group, direct messages on social media, and by going live on YouTube each week. This not only provides a valuable space for our customers to connect with us directly, but also fosters a sense of belonging and community among our users.
Craig, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am grateful to share more about the origin story of inHarmony with you. What better way to bring you into the community than to share more about our family and how I became passionate about the world of vibroacoustic therapy.
About ten years ago Ipek, my wife, began showing signs of illness. For over six months, we sought answers from various doctors and specialists, undergoing numerous tests and appointments, yet none could discern the root cause of her ailments. Despite our efforts, her condition remained a mystery.
It wasn’t until a close friend suggested removing gluten from our diet that we saw a breakthrough. This pesky ingredient was causing inflammation in her body, and within three days of eliminating gluten, all her symptoms vanished. This experience prompted a deep dive into understanding the intricacies of the body and sparked my journey into the realms of the mind-body connection, mindfulness, and overall well-being.
Fast forward a few years and our entire family embraced a gluten-free lifestyle. My wife, Ipek, is feeling so much better. But there is another twist to the story that’s equally important to my drastic career and lifestyle shift.
Upon transitioning to gluten-free, I experienced an unexpected decline in my health, marked by a noticeable drop in energy. After months of struggle, a pivotal moment occurred on a Sunday morning when I started researching food. I discovered that my body was undergoing detoxification after cutting out gluten, leading to a decrease in energy.
The second key learning was about genetically modified organisms (GMOs). I watched a documentary called “Genetic Roulette” and after taking notes and fact-checking what I learned, I realized just how many foods we were eating and products we were using that were genetically modified. Motivated by these revelations, we purged our home of harmful items, adopted a vegan and organic lifestyle, and meticulously adhered to a clean diet, even bringing our own food wherever we went. This transformation introduced us to essential oils and eventually led us to discover vibroacoustic therapy.
Deep into our health and wellness journey, we became fervent learners about the benefits of essential oils, eager to share our knowledge with others. This passion fueled our travels to educate individuals about the efficacy of essential oils in interacting with the nervous system.
While we were traveling and teaching about essential oils, I was constantly drawn to the sound baths at the conferences we attended. I wanted to be able to recreate this feeling in the comfort of my own home to have “sound therapy on tap.”
Armed with a 5.1 stereo system, I laid down in the starfish position, surrounded by speakers, and cranked up the music to try to replicate that feeling.
At this point, I knew that I wanted to continue to try to recreate this feeling, but I didn’t have the right technology. Soon after this, I connected with my now Business Partner, Dominic Carnevale, and had my first Sound Lounge experience. Halfway through my session, I took the headphones off and realized he had recreated exactly what I was looking for.
Since then, Dom and I have been working together, supporting one another and building the beautiful inHarmony community of like-minded, exceptional human beings, on a quest for optimal human performance.
inHarmony manufactures tech-assisted meditation furniture that delivers music, frequency, vibration, and sound through a catalog of original “Music Meditations” to quickly and comfortably put users into a state of deep relaxation. Inside our furniture are custom-made tactile transducers which when paired with headphones and/or speakers, immerse the user’s entire body into the experience. The collection of products includes the inHarmony Sound Lounge 2, inHarmony Massage Table, inHarmony Practitioner 2, inHarmony Meditation Cushion, and the inHarmony: Music Meditations app, which creates an experience unlike anything you have felt before.
The benefits of inHarmony’s meditation furniture are profound. From immune system support and increased blood flow to reducing chronic pain and stress, our collection of products use a patented system of tech-assisted sound and vibration therapies. This innovative approach quickly and comfortably puts users into a deeply relaxed state. Beyond relaxation, our meditation furniture has the potential to uplift mood, increase energy, mitigate inflammation, alleviate muscle soreness, enhance performance, and promote better sleep. The inHarmony community is on a mission to revolutionize America’s approach to mental, physical, and spiritual well-being through sound and vibration. Say goodbye to a distracted mind. Say hello to a relaxed existence.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing clientele at inHarmony has been through a comprehensive and relationship-centric approach. One focus is the strategic partnerships with our affiliates. These affiliates act as authentic advocates of the brand, sharing their positive experiences with the inHarmony meditation furniture, introducing our brand to diverse and engaged audiences. This strategy not only bolsters our visibility but also builds trust through genuine recommendations.
Participating in trade shows, events, and speaking engagements has been another instrumental component of our growth strategy. These platforms provide invaluable opportunities to showcase our products, directly engage with potential clients, and share our expertise in wellness and vibroacoustic therapy. By participating in speaking engagements, we position ourselves as industry leaders, attracting individuals who resonate with our mission and seek a deeper understanding of our offerings.
Transparent communication is fundamental to our client acquisition strategy. We believe in providing clear and honest information about our products, their benefits, and the science behind vibroacoustic therapy. This transparency builds trust and reliability with our audience, establishing a foundation for long-term relationships. We strive to ensure that our messaging aligns with the actual experiences users can expect, creating an authentic connection with our clientele.
Furthermore, actively seeking feedback is ingrained in our approach. Understanding the user experience is paramount, and we employ various ways for clients to connect with us directly, to gain valuable insights. This continuous feedback loop not only helps us refine our products based on user preferences but also demonstrates our commitment to customer satisfaction. It’s a dynamic conversation that allows us to adapt and evolve, ensuring our products and experiences resonate authentically with our growing clientele.
We’d love to hear about how you keep in touch with clients.
Our commitment to maintaining robust client relationships and cultivating brand loyalty is woven into a comprehensive and cohesive strategy. At the heart of this approach is a multifaceted communication plan designed to keep our clients informed, engaged, and connected.
Every Tuesday, our clients receive a personalized email message from me called “A Message from the Zen Den,” establishing an intimate and regular touchpoint discussing various topics in the health and wellness space. This deliberate effort to communicate directly provides a sense of connection and authenticity, reinforcing our dedication to transparency and openness. Further fortifying this connection is our Friday inHarmony email update, ensuring clients stay in the loop regarding the latest developments, product releases, and exclusive insights. These consistent email communications serve not only to inform but also to strengthen the bond between inHarmony and our valued customers.
Live engagement is a cornerstone of our strategy, manifested through the weekly live session I do on YouTube each week. Going live every week provides a dynamic platform for direct interaction, enabling clients to engage with me, pose questions, and gain insights into the inner workings of inHarmony.
Our private Telegram user group serves as an exclusive community space where clients can connect not only with us but also with each other. This platform encourages the sharing of experiences, facilitates discussions, and provides timely updates. The group functions as a unique space for direct interaction, fostering a sense of belonging and community among our clients.
To underscore our commitment to accessibility and personalized communication, we offer clients direct access to me through a phone number which is advertised on the website and on all email communications. This direct line creates a more immediate and personalized connection, allowing clients to reach out directly. I also personally respond to each message and comment on social media to reinforce our dedication to authentic and direct communication, instilling trust and loyalty in our client relationships.
Our strategy for client engagement and brand loyalty revolves around a thoughtful and interconnected communication approach. By integrating personal messages, live sessions, exclusive community spaces, and direct access to me, we aim not only to inform but also to create an immersive and meaningful experience that strengthens the connection between inHarmony and our valued clients.
Contact Info:
- Website: https://iaminharmony.com/
- Instagram: https://www.instagram.com/inharmonyinteractive/
- Facebook: https://www.facebook.com/inHarmonyInteractive/
- Linkedin: https://www.linkedin.com/company/inharmonyinteractive/
- Youtube: https://www.youtube.com/channel/UCbPWou_6-JBQ8srK8Y5RhEg
Image Credits
Andrew Reed, Red5