We were lucky to catch up with Courtney Roth recently and have shared our conversation below.

Courtney, appreciate you joining us today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?
Yes, I am thrilled to be a small business owner. At the start of the pandemic in March of 2020, when the whole world shut down I went into a funk because I was no longer able to work. It wasn’t just about my financial stability, I realized that my clients brought me much more than a way to sustain myself financially. The personal connection I have with many of these people, as well as my sense of purpose in life, was hanging in the balance. My work was much more meaningful to me than I had realized. The pandemic unveiled a. Realization that being a bodyworker and helping people gives me personal freedom and purpose! What a perfect combination for a fullfiling life. In addition, it’s very important to me to be able to manage my time to fully benefit my overall sense of well-being. Growth in my physical, emotional, spiritual, and mental health are values I strive for in life. Working for myself gives me the opportunity to check in on myself from time to see how I am integrating my values and goals for maximum benefit and growth. If I need a break, I take it. That break ensures my clients get the best I have to offer.

Courtney, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a California licensed Massage Therapist that specializes in medical massage. I primarily work with people that are struggling with pain issues and structural imbalances. My primary demographic are people that are looking for specific areas in the body that need extra attention/focus. Many of my clients are older (50 to 80 years old). That’s not to say that I don’t have clients that just come in to enjoy a relaxing and peaceful massage to de-stress from the world. But I have a lot of experience helping people with acute or chronic pain. I use a combination of techniques like active release therapy, Thai massage, and trigger point therapy, depending on what I feel that person needs. I also tend to draw people in that are professional athletes who are looking to up their game. This is my 30th year in business and I still enjoy going to work everyday. One of the things that I feel sets me apart (outside of my strong hands) is my attention to detail in my customer service. My clients are the star of the show and I try to communicate that sentiment through my work, atmosphere, and overall experience. One of the ways I’ve learned about customer service is through getting tens of dozens of massage in all types of modalities over the last three decades. Those massage experiences, with other therapists have strengthened the quality of my work immensely. I’ve strived to learn what to do and what not to do to make the customer experience top notch.

Any advice for growing your clientele? What’s been most effective for you?
Consistency. When people are paying a lot of money for a personal service they expect you to be attentive and consistent in your approach with them. People want professionalism, competence, and a personal touch when they’re coming in for a massage. Self-care is extremely valuable and many people don’t make the time for themselves so when they do, they really need it to be worth their time and a good value for their money. That’s something I understand and strive to deliver.

Any stories or insights that might help us understand how you’ve built such a strong reputation?
I believe what helped me build my reputation was my intuitive ability to help people feel better. It sounds cliche in this industry but I will say that I firmly believe I can work on someone and go to exactly where they need work without that person even mentioning it. That’s not to say I don’t discuss what people need when they come in, because I feel that’s very important so they can be heard, but after all the ‘hands on’ years, I can find the ‘ouch’ with no words being spoken.

Contact Info:

• Website: https://www.rothbodywork.com/
• Yelp: Roth Bodywork https://yelp.to/xMcYlgKwSmb

Image Credits
Yes Courtney Roth