We recently connected with Courtney Gotz and have shared our conversation below.
Courtney, appreciate you joining us today. Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?
Building a team is undoubtedly one of the most challenging aspects of running a business. When I first launched Glam on the Go, it was just me managing the parties, with one other attendant by my side. I was used to having complete control over every detail—setting up the station, engaging with potential clients, and capturing content exactly as I envisioned it. This hands-on approach allowed me to ensure that everything met my standards.
As the business began to grow, which was incredibly exciting, I quickly realized that I needed to expand my staff to keep up with demand. However, this shift came with its own set of challenges. Letting go of control and trusting others to represent my brand was daunting. After all, I had poured my heart and soul into this company, and the thought of entrusting it to someone else was nerve-wracking. During interviews, I had to carefully consider whether candidates would genuinely reflect the values and quality of my brand. I was not just hiring employees; I was placing my business and its reputation in their hands.
As we began to expand into farther states, the complexities multiplied. I found myself flying out to conduct interviews and assess potential hires in real-world settings. It was essential to observe how they performed in live events: Were they effective problem solvers? Could they communicate well under pressure? Did they connect with clients and work effectively in a crowd? The stakes were higher for our out-of-state teams, as they also had to manage their own logistics, including packing and inventory.
When hiring for these roles, I sought individuals with specific qualities—people who were not only skilled but also adaptable and personable. I understood that no one would be as passionate about my business as I was, but I felt fortunate to build a team that truly cares about our mission and values.
Today, I can proudly say that we have an incredible group working alongside us. Their dedication and professionalism not only elevate our brand but also allow me to focus on growth and innovation, knowing that my vision is in capable hands.
Courtney, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started out in the event industry as a side hustle when I was younger, and it didn’t take long for me to realize how much I loved it. After a couple of years, I decided to take the leap and start my own business.
Let me tell you, it was definitely a bit intimidating. Cold calling event planners and DJ companies while trying to advertise everywhere to get my name out there felt like a huge challenge. But all of that hard work paid off, and I’m so grateful I never gave up. What began as a side gig has turned into my full-time career, and it’s amazing to see how much we’ve expanded and grown over these past seven years.
My company, Glam On The Go, takes your event to the next level with unique, interactive experiences that everyone will love. We offer a variety of fun stations, including Glam Bars, Permanent Jewelry, Perfume Stations, Patch Stations, Slide Stations, Craft Stations, Bead Bars, Hair Flair Stations, and Custom Swag Stations.
Each of our stations is designed to entertain guests of all ages while giving them something memorable to take home, making your event truly stand out. We cater to a wide range of occasions, from birthday parties and corporate events to bar and bat mitzvahs, bridal showers, and baby showers.
We pride ourselves on staying up-to-date with the latest trends and creating custom stations that fit the unique vision of each event. It’s a true passion for us to brainstorm which stations would be the perfect fit for your gathering and how we can personalize everything just for you. We love what we do, and we’re excited to help make your next event unforgettable!
We’d love to hear the story of how you built up your social media audience?
When I first jumped into social media advertising, I really didn’t know much—just what looked good to me. I focused on creating a page that I’d want to follow myself. Starting from zero followers, I committed to posting every day, even when the likes were nonexistent. It didn’t faze me.
Once Instagram introduced Reels, things got really exciting. I loved matching music with the vibe of our events; it was like crafting a mini-experience that made viewers feel like they were right there with us.
In the early days, I had a meeting with a well-known DJ company in my area. After we discussed my services, the owner asked if I had gone to college for marketing. It caught me off guard since I never attended college, but I took it as a huge compliment!
Now, social media is a major part of our business and drives a lot of our bookings. My advice for new entrepreneurs is simple: keep posting and pushing out your content. Don’t let low likes or a small follower count get you down. Trust me, there are people out there watching and appreciating your work. Just stay resilient, have fun with it, and your efforts will definitely pay off.
What’s been the best source of new clients for you?
It’s really a mix of things that drives our success. We spend a lot of time networking with event planners and DJ companies, building solid relationships with them. We love collaborating and working together; it really feels like we’re part of an event family, and that makes the whole process so much fun.
Word of mouth from our past clients is another big factor. When people are happy with our services, they naturally talk about it and recommend us to their friends and family, which we truly appreciate. It’s amazing how those personal recommendations can make a huge difference.
Social media also plays a vital role for us. We’re constantly advertising in various Facebook groups and showcasing our services on Instagram. Never underestimate the power of the internet—it’s a fantastic way to reach new audiences and keep our brand visible. All these elements work together to keep us thriving and engaged in the industry
Contact Info:
- Website: https://glamonthegonj.com
- Instagram: Glamonthegonj
- Facebook: Glamonthegonj
