We’re excited to introduce you to the always interesting and insightful Courtney Cox. We hope you’ll enjoy our conversation with Courtney below.

Hi Courtney, thanks for joining us today. Can you tell us about an important lesson you learned while working at a prior job?

When I first embarked on my entrepreneurial journey, I remember feeling completely unequipped. I didn’t have anyone in my life who had been successful in business, nor did I have a mentor. Yet, I knew deep down that I was called to be a business owner. In prayer, I heard God assure me that He would guide me, and not to worry.

At the time, I was working a 9-5 job for a Fortune 500 company, and what I didn’t realize was that this role would become the training ground for my future as an entrepreneur. Starting in customer care, I was later placed in a development program that gave me a behind-the-scenes look at how this successful company operated. I gained insight into marketing and communications, IT, and other key departments, learning what makes a business thrive.

The biggest lesson I took away from this experience is the importance of adaptability and leveraging all resources. I learned how to streamline processes, build strong teams, and communicate effectively—all essential skills that I applied when I launched my business. Without this experience, I might not have understood the importance of these foundational elements.

Ultimately, I learned that my 9-5 wasn’t just a job—it was the training ground that equipped me with the skills I needed to succeed as a business owner.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Courtney Cox, a serial entrepreneur with a passion for creating and helping others do the same. Over the years, I’ve founded several businesses, including Sweet & Scrubs, a self-care and wellness company I co-founded with my daughter in 2018, Stouts Road Beauty, and Fresh Kingdom Kids. Each venture reflects my desire to bring creativity and purpose into the world.

More recently, I launched Courtney Cox Global, a coaching and mentoring company that offers a personalized approach to helping women navigate the complex world of entrepreneurship. Like many women, I struggled in the beginning with knowing how to balance multiple talents while building a business. That experience burdened my heart because I know there are other women just as talented, but unsure of how to get started or scale their ideas.

With Courtney Cox Global, clients receive one-on-one coaching, learning from my own experiences and avoiding the mistakes I made early on. I help them navigate their gifts without feeling overwhelmed, offering a structured foundation for success. My mission is to make a global impact, but more importantly, to bring others along with me on the entrepreneurial journey—providing the tools, strategies, and confidence needed to thrive.

At the core, what sets my businesses apart is the combination of creativity, faith, and practical support. I’m most proud of the fact that my work doesn’t just focus on financial success but also on creating a meaningful, impactful path for others. I want potential clients and followers to know that I’m committed to their growth, and that when they work with me, they’re not just investing in business success—they’re stepping into their God-given purpose.

Can you talk to us about how you funded your business?

I love this question because funding is such an important yet often debated aspect of starting a business. While there are various ways to secure funding—grants, loans, angel investors, and more—I believe in the power of self-investment. My philosophy has always been that if I don’t invest in my business, how can I expect someone else to?

For me, the journey started with taking a portion of my earnings from my regular job and putting that into my business. I didn’t go into debt or put my life savings at risk, but I made a conscious effort to reinvest in myself. This personal commitment allowed me to launch and grow my ventures.

Once I had laid that foundation, I began exploring other funding options, such as pitching to investors, applying for grants, and seeking out angel investors. By that point, I had already proven my dedication, and it made it easier to secure external support.

My advice to other aspiring entrepreneurs is simple: be your first investor. I’ve seen so many people hesitate to launch because they’re waiting for outside funding, but the truth is, sometimes you need to take that initial leap of faith and show that you believe in your vision enough to invest in it yourself.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

Ecommerce has been a game-changer for my businesses, and I use a combination of my own websites along with platforms like Amazon and Etsy, each serving a unique purpose.

For my primary products and services, I sell directly from my websites. This allows me to maintain full control over customer relationships, branding, and order fulfillment. It gives me the flexibility to personalize the customer experience, which is something third-party platforms can’t fully offer.

On Etsy, I focus on selling digital products because it’s low-maintenance. The platform’s service fees are reasonable, and because it’s largely automated, very little customer management is required. Etsy also comes with built-in marketing, allowing me to reach a targeted audience that’s already searching for niche products.

Amazon serves as the platform for my paperback books and ready-to-ship items. Like Etsy, it offers built-in marketing and a massive customer base, making it easier to sell without having to constantly promote. However, unlike Etsy, Amazon handles more aspects of the fulfillment process, which saves me time.

Pros:

Built-in Marketing: Both Etsy and Amazon provide access to an audience already looking for specific items, which saves time on customer acquisition.
Low Maintenance: Especially for digital products on Etsy and ready-to-ship items on Amazon, the platforms handle much of the fulfillment and customer service.
Targeted Audience: Customers come to these platforms with intent, so they are more likely to make a purchase.

Cons:

Over-Saturation: These platforms are highly competitive, and it can be challenging to stand out or maintain favorable pricing.
Less Personalization: Selling on Etsy or Amazon means you have less control over the customer experience compared to selling directly on your website.
Fees: While the fees are manageable, they can add up, especially when selling physical products.
By balancing my sales between my personal websites and third-party platforms, I can offer the best of both worlds—highly personalized service on my own site and low-maintenance, high-visibility sales on Etsy and Amazon.

Contact Info:

• Website: https://courtneycoxglobal.com
• Instagram: @courtneycoxglobal
• Facebook: @courtneycoxglobal
• Linkedin: https://www.linkedin.com/in/courtney-cox-global-57129714a/

Image Credits

W.Billingsley @wen.he.shoots