We recently connected with Courtney Clem and have shared our conversation below.

Alright, Courtney thanks for taking the time to share your stories and insights with us today. Can you talk to us about growing your team – how did you recruit the first few people, what was the process like, how’d you go about training and if you were to start over today would you have done anything differently?

I began my journey with Coldwell Banker Southern Realty in March 2023, joining a firm with a remarkable history and a vision for growth. Established in 2020, Coldwell Banker Southern Realty was founded in Lawrenceburg, TN, when our owner, Rich Cosner, acquired Coldwell Banker Counce Hooper. This strategic beginning was followed by the opening of a new office in Columbia, TN.

Since then, our firm has experienced significant expansion. In April 2023, we acquired Coldwell Banker Seagroves Neese in Shelbyville, TN, and in July 2024, we further solidified our presence with the acquisition of Coldwell Banker Barnes. Today, we proudly operate nine offices across Tennessee and hold the distinction of being the #1 Coldwell Banker in the state, with over 375 dedicated agents.

When I first stepped into my recruiting position, it came with its challenges. However, being a people-oriented person, I quickly found my footing. This role has been a continuous learning experience, allowing me to grow both personally and professionally.

My favorite aspect of this position is the opportunity to help agents thrive. I recruit individuals at all stages of their real estate journey—newly licensed professionals, experienced agents, and even those exploring the possibility of entering the industry. I guide them through the licensing process, from preparing for exams to applying for their licenses. Once onboard, I coach and train them, equipping them with the tools and knowledge to excel and become the best agents they can be.

Being part of their journey and witnessing their success is truly fulfilling. It’s a privilege to contribute to a firm that not only leads in the industry but also prioritizes the growth and success of its agents.

Courtney , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Coldwell Banker Southern Realty stands out for several compelling reasons, making it an excellent choice for agents:

1. Trusted Brand with a Strong Reputation
Coldwell Banker is a globally recognized name in real estate, synonymous with integrity, innovation, and excellence. As part of this brand, Southern Realty benefits from a legacy of trust, offering agents credibility from day one.

2. Local Expertise with National Reach
Coldwell Banker Southern Realty combines intimate knowledge of local markets with the expansive resources and network of an international brand, empowering agents to serve clients effectively at every level.

3. Cutting-Edge Technology and Tools
Agents benefit from advanced tools for marketing, client management, and market analysis. From proprietary CRM systems to AI-driven platforms, Coldwell Banker equips its agents to work smarter, not harder.

4. Comprehensive Training and Development
The firm invests in agent success by providing industry-leading training programs, mentorship opportunities, and ongoing professional development to help agents excel in their careers.

5. Robust Marketing Support
Coldwell Banker Southern Realty offers top-tier marketing resources, including customizable campaigns, digital advertising, and social media strategies. Agents can leverage these to showcase properties effectively and build their personal brand.

6. Collaborative and Supportive Culture
The team-oriented atmosphere at Coldwell Banker Southern Realty fosters collaboration, mentorship, and shared success, creating an environment where agents can thrive.

7. Client-Centric Approach
The firm emphasizes exceptional client service, aligning with agents who prioritize building lasting relationships and delivering outstanding results.

8. Proven Success in Middle Tennessee
With deep roots in the Nashville area and beyond, Coldwell Banker Southern Realty is a trusted leader in Middle Tennessee’s real estate market, giving agents a competitive edge in this thriving region.

Choosing Coldwell Banker Southern Realty means joining a team that prioritizes your growth, supports your goals, and aligns with your commitment to excellence in real estate.

What do you think helped you build your reputation within your market?

I believe my success in building a strong reputation within my market stems from my unwavering loyalty to my agents. I am deeply committed to being their trusted resource and unwavering support system. I pride myself on being their biggest cheerleader, always ready to celebrate their successes and help navigate challenges. This dedication doesn’t go unnoticed—others see the genuine care and enthusiasm I bring to every interaction, which reinforces the trust and camaraderie within our team.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

1. Regular Communication
Weekly Check-Ins: Schedule regular team meetings or one-on-one check-ins to provide updates, address concerns, and offer guidance.
Open-Door Policy: Ensure agents know they can reach out anytime for support or advice.
Digital Updates: Use emails, newsletters, or messaging apps to share company news, market trends, and success stories.

2. Personalized Support
Celebrate Successes: Acknowledge milestones like closed deals, anniversaries, and personal achievements through shout-outs, handwritten notes, or small gifts.
Tailored Guidance: Provide individualized coaching or training based on their goals and areas for growth.

3. Foster a Sense of Community
Team-Building Activities: Host events like happy hours, retreats, or team lunches to strengthen bonds.
Collaborative Culture: Encourage agents to share best practices and support each other.

4. Provide Value
Professional Development: Offer access to training, webinars, and resources to help agents grow their skills and confidence.
Marketing Support: Equip them with high-quality tools, materials, and strategies to enhance their personal brand within the company.

5. Show Genuine Care
Personal Touch: Remember details about their lives, such as family milestones or interests, and check in on them.
Be Present: Attend their open houses or client events to show support and interest in their success.

6. Align with Core Values
Transparency: Keep them informed about company goals and involve them in decision-making when possible.
Empathy: Actively listen to their feedback and make changes to address concerns or improve the work environment.
You can create a strong, loyal connection between your agents and the Coldwell Banker Southern Realty brand by cultivating trust, offering consistent support, and demonstrating genuine care.

Contact Info:

• Website: https://coldwellbankersouthernrealty.com/
• Instagram: https://www.instagram.com/bh_mom_1516/
• Facebook: https://www.facebook.com/cclem1516
• Youtube: https://www.youtube.com/@CBSouthernRealty