We were lucky to catch up with Courtney Bohlman recently and have shared our conversation below.

Courtney, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.

Our business was 100% created to serve the underserved. I had been a school teacher for 10 years and after opening schools in refugee camps in Africa it became extremely clear that I had a lot to give in this realm. I created my company, originally, as a way to fund this work but over the years it has become a living movement that still stands strong on this foundation.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Wholesome Alchemy first started because I recognized a need in the world. A need to be of larger service to this planet and all the beings upon it. I had recently returned from developing a school in Ghana and felt called to expand that impact. I wanted to find a way to support those communities, along with my local community, all while making a positive impact in the world. I hold a vision of opening 10 schools in developing countries around the world. Completely funded by the profits from our retreats, courses, workshops, and product line. Allowing our community to assist in the creation of this positive global impact.

It has been a journey and each year our company becomes something more…we don’t know the final destination (even though we hold a vision) but we are here for the unfolding. We are incredibly proud of the growth and impact of Wholesome Alchemy. A company that was created for service.

Our soap making journey began in 2014 and in the spring of 2020 we opened our doors. I had a vision: To spread health and wellness, by turning everyday essentials into a wholesome, organic, luxury experience with the highest standard of quality, care, and love.

Wholesome Alchemy began as a 100% organic, vegan, and handmade body care product line. Just like the food we eat, we only use fresh, natural, and wholesome ingredients that will positively contribute to your health. These products started as a personal healing journey for me. Having been diagnosed with cancer in my 20’s along with having battled with rashes and itchy dry skin for most of my life, I began seeking and creating a better alternative. A product line that would heal and nourish skin, while working with the body to create balance—and healing our earth in the process.

Since then we have expanded to become a complete health and wellness movement. We offer 6 transformational yoga retreats a year, all over the world. We are very conscious of the places we host, ensure they support local, prepare organic food, and are involved with their communities. We also have a variety of self development and spiritually expansive online courses and coaching programs. Our “Activated Alchemist” program has quickly become our most popular offering, guiding woman to embody their divinity, harness their feminine powerful and embrace the life they are meant to live.

My goal has always been to be a company that would give back more than it took. But how?

We donate soap, shampoo, and supplies to local shelters and non-profit organizations MONTHLY. We have some powerful connections growing, but are also looking for more as our company continues to grow.

We are organic, vegan, sustainable, and almost completely plastic free. The products we create are all handcrafted in the United States but at Wholesome Alchemy we believe that each of us is a global citizen. We understand that we have to make choices that help all of man-kind (not just Americans).

That is the path we are walking.

Our philosophy is in alignment with the creation of our products. Less is more and simple is better. We aim to holistically heal, nourish and maintain a healthy body, mind, heart, and spirit while using 100% natural, wholesome and organic Ingredients.

We want Wholesome Alchemy to help make our world a better place. Keeping this at the front of our minds drives us to use renewable and sustainable ingredients. Our packaging is made from recycled materials and we are almost completely plastic free (besides a little bubble wrap & plastic in our essential oil roll-ons). We have made these choices for our organization because we know that this world belongs to all of us.

At Wholesome Alchemy not only do we want to “leave no trace” but we want to make the world a better place! We are continually developing relationships in developing countries where we can source our oils directly from small farmers. With our ultimate goal being to source all of our materials this way (we are almost there).

A portion of our profits go towards funding and developing schools and education in West Africa, with the knowing that we will expand into other countries as time continues and our company grows. Allowing our profits to go back into our global community.

Wholesome Alchemy isn’t just our name. It is a commitment to crafting magically wholesome, healthy products, and educating the world on why living a wholesome and healthy life is important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of all beings, while also being charitable and giving back to our global community.

If you feel called to join us in this mission, then reach out today and together we can explore how you can work with us to make this world a more wholesome, healthy, and ultimately a “better” place for ALL.

If you are REALLY feeling the call, we would love to have you join us for our Karmic yoga retreat. We will work hands on with the schools that we support in West Africa. Our big project is to plant gardens at these locations so that we can create a sustainable food supply for our students. You can explore this retreat on our retreat page or reach out with any questions that you may have.

​We are always accepting donations for the schools we support, especially school supplies! Each year when we return to Africa we bring our donations with. A little goes a long way, as $2 feeds one student for an ENTIRE WEEK!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I 100% believe that every being on this planet has a purpose. We each have a unique impact to make. As we walk our path we move in and out of the roles of student and teacher. When a new soul first enters our community, they are a student but my goal and dream is to empower them to stand confidently in the role of teacher in their world.

Community is a pillar of Wholesome Alchemy and we do our best to maintain relationships with all of our members. We have an active Facebook group for community members to stay connected within, along with a new adventure we are starting; creating yearly social gatherings.

The “work” that we do is a long journey, it takes dedication and commitment. When you join our community, you have a family for life. You have partners on the journey and people to rely on and even lift you up on those days that feel a bit too challenging.

Community is key. And if you choose it, you have us for life once you join:)

Can you share a story from your journey that illustrates your resilience?

These past two years have been a consistent journey of resilience. As a retreat business, during Covid, there were constant unknowns. Constant attacks on our values and character. Constant judgement and criticism for our choices to continue to run our programs.

However through it all, we always came back to the same core understanding, that now more than ever the world needs community and support. The beings in the world needed a safe space to be seen, heard, loved, and uplifted. We provided this. Despite what anyone else said or thought, we knew our WHY and it was bigger than any of that.

We are here to wake up the world. We are here to lead the way. To remind each being on this planet THAT YOU MATTER. We need you. We see you. We honor you. We love you.

We are stronger now than ever before. These past two years solidified within ourselves, who we are and why we are here. Now, we get to awaken that in others. Our community is strong, stable, and expanding rapidly.

We are unstoppable. We are on a mission. We are a movement.

Contact Info:

• Website: www.wholesomealchemy.com
• Instagram: https://www.instagram.com/courtney_bohlman/
• Facebook: https://www.facebook.com/courtney.bohlman/
• Youtube: https://www.youtube.com/channel/UCYCpZ8peEemdTBGPaLgxHtw

Image Credits
Trevor Bennion