We were lucky to catch up with Courtney Bianchi recently and have shared our conversation below.

Alright, Courtney thanks for taking the time to share your stories and insights with us today. What’s something crazy on unexpected that’s happened to you or your business

Starting a company is a thrilling journey filled with risks and rewards. Just a month into my venture, I embarked on an exciting project called esbyfest. The idea of organizing an event during SXSW 2024, featuring a fashion show, live bands, and local vendors, was a dream come true for me.

The planning process was a joy. I collaborated with incredible local businesses to host a media dinner and then brought together a talented lineup of vendors and performers for esbyfest itself. The day was magical—filled with great food, music, and unforgettable moments.

However, what came after the event was unexpected and challenging. The founders of esby, despite promises of funds, left several vendors—including myself—in a tough spot with bounced checks and unpaid invoices. To the tune of around$118K in owed funds to small business. It was disheartening to witness irresponsible business practices firsthand.

But amidst the chaos, a silver lining emerged. The affected vendors came together, forming a collective to support each other and seek a solution. This experience has shown me the resilience and kindness of the Austin business community, and I’m grateful for the camaraderie and strength we’ve found together.

While this has been one of the craziest challenges in my business journey, it’s also been a source of inspiration and connection. Working alongside fellow vendors during esbyfest and in the aftermath has reaffirmed my belief in the power of collaboration and integrity in business. Together, we’re navigating this obstacle with positivity and determination, knowing that brighter days lie ahead.

Courtney , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

CB Communications and Events LLC is dedicated to crafting unforgettable experiential events and delivering standout public relations and marketing services. We pride ourselves on providing exceptional customer service, ensuring each client’s vision is brought to life with precision and creativity. With 12 years of expertise and deep connections in Austin, our mission is to curate stress-free and enjoyable experiences that leave lasting impressions. With results ranging from landing coverage in Texas Monthly, Austin Woman, Austin Way Magazine, CultureMap, Austin Lifestyle Magazine, Tribeza in addition to producing memorable and one of a kind events for 10 – 300+ attendees.

What do you think helped you build your reputation within your market?

Building my reputation in the events, marketing, and PR market has been a journey rooted in values that I hold dear. Trust, honesty, and genuine care for my clients have been foundational pillars of my approach.

I believe in the power of follow-ups and being responsive to my clients’ needs. Clear communication is key—I set boundaries firmly yet kindly, ensuring that expectations are understood and respected.

Being both kind and firm has been instrumental in establishing lasting relationships and earning the trust of clients and collaborators alike. It’s about creating a positive experience while upholding professional standards, ultimately contributing to the growth and success of my business in this dynamic industry.

Any advice for managing a team?

Managing a team and nurturing high morale is a rewarding challenge that I approach with positivity and purpose. One of my guiding principles is to lead with kindness, transparency, and firmness.

It’s important to strike a balance between being approachable and earning respect through clear and direct communication. I prioritize mutual respect within the team, treating each member with the same level of respect I expect in return.

Part of effective leadership involves having difficult conversations when needed. Being direct, yet kind and firm, ensures that expectations are understood and goals are aligned. By fostering open dialogue and showing genuine care for my team’s well-being, I create an environment where positivity and productivity thrive.

Contact Info:

• Instagram: @whiskeyandpearls_cb
• Linkedin: https://www.linkedin.com/in/courtney-bianchi-6a43b150/