We were lucky to catch up with Cory Critton recently and have shared our conversation below.
Cory , looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Brn Ryl LLC: Where Creativity Becomes Currency, and Dreams Become Strategy
In the heart of our cities—between the boarded windows, the cracked pavement, and the unspoken pressure to survive—there’s still a fire that refuses to die. It lives in every young person with a vision but no platform, in every sketchpad stashed under a mattress, every melody hummed in the dark, and every idea that never makes it past the block.
Brn Ryl LLC was born out of that fire.
We’re not just a media company. We are a movement of creative revolutionaries, using cameras, mics, editing tools, and social media to rewrite the narrative of the inner city. Our mission is community development through art and creativity, empowering youth with the skills, exposure, and confidence to turn their passions into income—right now.
We believe that creativity isn’t a hobby—it’s a survival skill, a leadership trait, and an economic engine.
For too long, too many of our youth have been left to figure life out on their own. When opportunity feels distant and support is nonexistent, they’re forced to choose survival by any means. That usually ends in cycles that cost us talent, potential—and sometimes, lives.
At Brn Ryl, we say: no more.
We’re building bridges between raw talent and real opportunity. Whether it’s launching podcasts that elevate unheard voices, producing viral content that shifts culture, or teaching media skills that monetize expression, we’re turning art into action—and action into independence.
Our content doesn’t just entertain. It empowers.
Our programs don’t just teach. They transform.
And our youth? They lead.
Through media production, marketing, creative workshops, and strategic collaborations, we are making social media a tool of liberation rather than a distraction. We are building platforms that celebrate culture, amplify stories, and most importantly—create sustainable income streams that keep our youth focused, fed, and fulfilled.
Brn Ryl LLC is more than a business—it’s a battleground for brilliance. And we’re here to make sure our communities rise—not just to be seen, but to be great.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Khing Ceaze’s story didn’t begin with cameras or marketing plans—it started with a pen, a beat, and a dream. As an aspiring rapper, he used music as a lifeline, expressing his struggles, pain, and vision for something greater. The booth became his therapy, the lyrics his legacy. But like many chasing the dream, he quickly realized that raw talent wasn’t enough.
Success required strategy.
Through years of trial and error—late nights, failed uploads, missed opportunities, and hard lessons—Ceaze began to evolve. What started as a pursuit of music led him into the world of photography, videography, and digital marketing. Out of necessity, he picked up a camera to shoot his own visuals. He learned editing to make his content stand out. He studied social media algorithms to grow his brand. Every mistake became a masterclass.
The more he built his own lane, the more he realized his purpose was bigger than music. He wasn’t just creating art—he was creating a blueprint for self-sufficiency and success, especially for people who come from where he comes from.
Now, Khing Ceaze isn’t just a rapper—he’s a media entrepreneur, creative educator, and community leader. His mission is to take what he’s learned the hard way and make it easier for others who share his story—young artists, hustlers, and visionaries looking for a way out and a way up.
Through Brn Ryl LLC, Ceaze now teaches others how to turn their creativity into currency, their experiences into content, and their struggles into stepping stones. His journey proves that you don’t have to be perfect to start—you just have to start to become powerful.
And now, he’s here to help the next generation get back on track—not by changing who they are, but by showing them who they can become.
Can you tell us about a time you’ve had to pivot?
Khing Ceaze came up like many others—with a dream, a mic, and the hunger to get signed. But as he got deeper into the industry, he started seeing the cracks in the game. Labels weren’t looking for knowledge—they were looking for naïveté. They wanted young, hungry artists who didn’t understand the contracts, the clauses, or the control they were giving up.
Ceaze watched friends get shelved, silenced, or sidelined—all because they signed without knowing what they were signing away.
That’s when the shift happened.
He realized the real power wasn’t in being picked—it was in building your own table. So instead of chasing deals, Ceaze started building his own platform. Through Brn Ryl LLC, he began laying the foundation for true creative independence, using his skills in music, media, and marketing to empower artists to own their art, control their narrative, and keep their value.
Now, instead of waiting for a seat in the big leagues, he’s creating a league of his own—and inviting others to do the same. Because once you see how the game is played, you either get played—or you play smarter.
What do you think is the goal or mission that drives your creative journey?
The mission of Brn Ryl LLC is deeply personal. At 15, I was just a kid trying to figure life out—confused, misunderstood, and unsure of where to turn for help. I didn’t fit the mold, and instead of being embraced, I was often pushed away simply for wanting to be myself.
That experience stuck with me. Because I know, even now, there’s a kid out there feeling the same way I did—lost, unheard, and just needing someone to guide them.
That’s what drives Brn Ryl. We’re here to be what so many of us didn’t have growing up: a platform, a mentor, a creative outlet, and a path forward. Too often, our youth fall into their own hands—trying to survive without guidance—and end up on the wrong path.
Through media, creativity, and mentorship, Brn Ryl is about reaching those kids, giving them tools, direction, and hope. Because sometimes, all it takes is one person to show you that being yourself is not only enough—it’s powerful.
Contact Info:
- Website: https://Brnryl.square.site
- Instagram: @shamankhing8
- Facebook: https://www.facebook.com/share/19UEetm2MJ/?mibextid=wwXIfr
- Linkedin: https://www.linkedin.com/in/khingceaze?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Twitter: @Shamankhing8
- Youtube: https://youtube.com/@shamankhing8?si=onRN1vDT951H2xEp
Image Credits
All photos taken by Brn Ryl LLC. Photographers: @RudyGreyx