Alright – so today we’ve got the honor of introducing you to Corine Olarte. We think you’ll enjoy our conversation, we’ve shared it below.
Corine, thanks for joining us, excited to have you contributing your stories and insights. How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?
Despite the technological advances in phone cameras, many small business owners and everyday people do not know how to take a photo that truly matches the feeling they are trying to capture. And despite the “over-saturation” of the photography industry, not many photographers understand how to implement photoshoot processes and editing techniques that makes a WOC client feel seen and heard, such as capturing accurate skin tone and providing them the creative space to collaborate. This is why many of my clients and my Ideal Client Avatar identify as WOC and seek my services because they trust that having a WOC behind the lens ensures their experience will be comfortable and won’t involve any of the biases and microaggressions they face everyday. Photoshoots can provide comfort and teach the importance of self-compassion, and my photography business has also created a network of WOC to support each other in their own journey’s of feeling loved and appreciated. As I continue to grow and scale, I want to strengthen the concept of running a “company of one.” The growth will be focused on the quality of services that I provide to current and future clients, especially the WOC who I support in their professional and personal journeys. The whole point of growth is for us to all grow together and change the entrepreneurial landscape to become more inclusive.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
As a portrait photographer, I realized how many people felt insecure or dreaded being in front of the camera. Determined to change this, I create unique photoshoot experiences that promote positive self-perception through body mindful posing techniques and welcoming photoshoot environments personalized to each client. It’s incredible to witness the magical shift that occurs when someone who walked in feeling scared can now walk out with newfound confidence and self-appreciation. These experiences have not only boosted their personal confidence but have also sparked the courage to embrace their authenticity and to even launch their own brands.
As a brand photographer, I also provided advice to my clients on how they can effectively use their photographs from our sessions to promote their brand that aligns with themselves and their unique story authentically.
This love for uplifting other entrepreneurs and uplifting others led me to notice how many photographers and fellow creatives were disheartened and lacked inspiration in a culture that tore each other down instead of lifting one another up. Feeling a strong urge to support my creative community, regardless of immediate financial gain, I launched the “Eat Like an Artist” podcast in April 2023. As the host, I interview inspiring local creatives, who I have worked with and love supporting, every week to break down the starving artist stereotype and share actionable tips on staying creatively inspired, business-savvy, and wellness-focused. With less than 20 episodes out by the time of this interview (so far), I have already had local creatives message me about how the episodes have, for example, provided them a starting point on how to charge their creatives services or reminded them that it is okay to fail and try again. Although this is in its beginning stages, there is so much potential for growth.
Are there any resources you wish you knew about earlier in your creative journey?
This list continues to grow, especially as I create more episodes of my mindful entrepreneurship podcast for creatives. I want to go ahead and share this with everyone:
Book: “Atomic Habits” by James Clear
Book: “Company of One: Why Staying Small is the Next Big Thing” by Paul Jarvis
Book (sort-of): Four Minute Books on YouTube (https://www.youtube.com/@
Course: Six-Figure Business Map (https://sixfigurebusinessmap.
Course: Money Bootcamp (sunlighttax.com
Organization: Charlotte Is Creative (https://www.
Podcast: Sunlight Podcast (https://www.sunlighttax.com/
Podcast: Make Your Break Podcast (https://jailong.co/podcast)
Adding more resources on www.corineolarte.com/podcast
What else should we know about how you took your side hustle and scaled it up into what it is today?
The journey started in college where I learned photography in order to fulfill my role as the publicity chair of my dance crew. Many practice photoshoots, graduation sessions, and educational videos/courses later, I turned my photography hobby into my full-time business/career. The exact “how” is a really long story of repetition, routine, reaching out to collaborators/mentors, failures, triumphs, etc. Through every step of the process, however, the “why” was always the same, even though I never planned to become a business owner. Even if I decided to keep photography as a hobby, the reason why I went into it and continue at it will always be the same.
For a long time, I was set on my pre-med track because I had a narrow view of what it meant to help people, which I thought was exclusive to the healthcare field. While pursuing the pre-med track, I found photography as a tool to help market the collegiate dance crew I was a part of and thought nothing more of it. Even when I kept switching majors, I was always bad at the classes for accounting, economics, business, you name it. Fast forward to 2020, I graduated college without any interest in medical school and hopped from one job to another. All the jobs I worked in did not care about their worker’s well-being (except for one job I had in college). One job in particular fostered such a toxic work environment that I had panic attacks before every work shift and found myself crying at how much the bosses and co-workers belittled me. After I quit that job, I found myself wondering, “Why businesses have to run like this? DO business HAVE to run like this? Who decided businesses have to be cut-throat, unforgiving, and unwelcoming?”
Business owners are decision-makers. And I decided to be the type of decision-marker that shows there is another way to do business, a way that is kind to everyone.
I decided that I wanted my creative business as a photographer and podcast host to prioritize kindness, empathy, and respect. Instead of focusing solely on profits and the bottom line, I hope to encourage other creative entrepreneurs and business owners in general to place equal importance on how their businesses impact people’s lives.
Contact Info:
- Website: www.corineolarte.com
- Instagram: https://www.instagram.com/corineolarte/
- Other: https://www.tiktok.com/@corineolarte https://www.pinterest.com/corineolarte/
Image Credits
Photo with red background: Hnub Creative Co (Instagram: @hnubcreativeco). Photo at the beach: Create with Ro (Instagram: @createwithro). All other photos are Corine Olarte Creative Co (Instagram: @corineolarte).