We recently connected with Corey Brausch Hurley and have shared our conversation below.

Corey, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?

When I was first pondering my business name, I knew I wanted it to be unique, holistic and grounding. Being the owner of a boutique social media agency, I wanted something that represented our essence of really tuning into our client and their brand – to best serve them and create content that really resonates with their audience and showcased their expertise. But, I also wanted something that showcased our expertise in the social media marketing world.

Eventually, I crafted “Seven Willows” as my business name.

There are many meanings and traits behind the number, 7 – but it is related to prosperity, abundance, intuition, wisdom, growing self-awareness, and shifts in life [ and business ] that can have a good impact on life and business! It is also a number that serves as a bridge or a connection between realms. I wanted this for my business because I will/am assisting business owners in growing their businesses and shifting in strategies with their businesses as they grow and gain prosperity through strategic content creation and engagement on social media. I utilize my intuition to embody my client’s brand and message to create aligned content for their accounts.

Now for the Willow… when researching the spiritual and historical significance of trees and plants, I found that the Willow tree best aligned with my brand essence and mission.

It is said that the Willow tree represents balance, harmony and growth – all things that occur when a successful social media strategy and presence are utilized. It is also said the tree represents the ability to let go of the pain and suffering to grow new, strong and bold. Just like many things in life, we pick ourselves up and try again – just like in social media, if a strategy didn’t assist in achieving a certain goal, we shake it off, learn, re-evaluate, and re-strategize.

The Willow tree is strong, yet flexible – so it can withstand anything you throw at it – just like working with us. We strategize, craft, implement, build and we support you through every endeavor in your business.

Together, we create abundance, balance, harmony, and growth for your business – while withstanding anything social media throws at us, whether that be algorithm changes, updates, trends, certain goals, and launches – whatever it is, we will be working with you to pivot, change and grow with your businesses as needed.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi loves, my name is Corey Brausch Hurley and I am the owner of Seven Willows – a boutique social media agency that brings the perfect blend of intuition, brand awareness strategy, and expert implementation to make your brand pop online!

I have 11+ years of experience and I know that social media is more than just pretty pictures and catchy captions: it’s about cultivating relationships and building your credibility as an expert. My team and I work with entrepreneurs and business owners to co-create custom strategies and on-brand content that feel fun, fulfilling, and totally aligned.

Through my social media agency, we provide strategic social media management and coaching for entrepreneurs who are ready to amplify their brand message with ease and consistency.

I understand that you want to position yourself as an expert and get in front of your dream clients by utilizing social media. But there’s an abundance of platforms, so many questionable social media “best practices,” and just one of YOU. It can be overwhelming and confusing.

This is where Seven Willows comes in, to help you increase your brand awareness and show up as the expert you are… while building your online community. Another awesome thing… we give you back your time. No more stressing about content creation, how and where to show up, writing the captions or creating the graphics – we handle all of that.

Seven Willows offers full service social media management for businesses owners who want to outsource their social media to a team they fully trust, who understands their brand and message.

I also offer one on one coaching and consulting for entrepreneurs who love being involved in their social media, but need a but of guidance!

Now you must be wondering… What makes us a unicorn in the crowded online space?

First, we’re keepin’ it real – you don’t have to chase followers – you can increase revenue with the community you have. It’s all about raising your authority and boosting the know-like-trust factor. That’s why we spark genuine conversations in comments and DMs to help you grow a legit fan club.

We create wellness-first custom strategies!
Social media doesn’t have to be a burnout zone. We love coming up with custom strategies that honor your personality and energetic capacity, and we can implement it all for you. Mental peace + social media success? Fabulous.

We don’t just create content – we plant seeds that increase your credibility as an expert. This intentional approach draws in your ideal audience – those who don’t just engage but actively champion your brand’s vision.

Imagine what it’ll feel like when you:
Get to be on allll the platforms you love without the stress of being “on” all the time or managing one more thing.

Offload your strategy + content creation process to a skilled social media strategist & coach who stays on top of the market trends and algorithm changes.

Create trending reels in minutes, not hours, by following brand-aligned guidance + prompts.

Enjoy direct access to a social media expert ready to answer all your burning social media content creation questions.

Watch your community grow organically with “full buy-in” and become your biggest fans – without dropping thousands $$ on ads to receive followers who might never become clients.

We are here to support you on your social media journey!

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

My side hustle definitely turned into a full-time business in a matter of 3 months! I was working as a marketing manager in the city and realized the corporate setting wasn’t for me – I needed a change. I’ve always had an entrepreneurial spirit and previously owned my own photography business – I knew I could make anything happen!

I started looking within Facebook Groups for gigs as a virtual assistant – this was before “social media managers” were an official title! I landed a few clients within a few weeks, soon enough matching my income at my corporate job. I spoke with my CPA to set myself up right tax-wise and began the official side hustle.

About 3 months in, I put in my two weeks, and off I went! I loved what I did, and I did it from anywhere. I worked as a virtual assistant creating content, email newsletters, organizing email inboxes, organizing Instagram messages, scheduling social media posts to schedulers, creating covers for YouTube videos, handling customer support, and more. I was also working as an aerial instructor and dance teacher at some local businesses.

I loved what I built! I could do yoga in the evenings, hike in the mornings, work in the afternoons, grocery shop any day of the week – it was what I knew I wanted – to be in charge of my own time.

Soon enough, within my first year – I hired my own virtual assistant. She is still with me today, 4 years later!

My business has been shaped a lot since those first few months. I’m excited to see where it continues to grow!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I love my clients, and I love having close relationships with them. My clients stay with me and my agency long-term. We have an average client retention of 3 years – which says a lot for a business being only 5 years old.

I typically send all of my new clients onboarding gifts, to give them that extra boost of excitement and appreciation for selecting and trusting us with their brand.

Then, I keep my lines of communication open and clear. Boundaries really are key while running a business and all of my clients respect my boundaries, as I respect theirs. It takes time to build trust, and I ensure we gain and keep theirs.

My team and I really do have a gift of embodying our client’s brand, voice, mission, and vision. We shift and change when the client does, and we match it again.

I keep my clients up to date on my personal life, and I check in on theirs as well – creating a circle of trust and understanding if things get delayed or if we need to take complete charge of the reigns for them while they handle some personal situations or need to take a pause in our work together.

Brand loyalty comes from trust, communication, and appreciation! Seven Willows would not be here today if it wasn’t for my amazing clients!

Contact Info:

• Website: www.sevenwillowsmedia.com
• Instagram: instagram.com/sevenwillows.media
• Linkedin: https://www.linkedin.com/in/coreyabrausch/

Image Credits
Corrie Huggins Photography