We were lucky to catch up with Constantin SOARE recently and have shared our conversation below.
Constantin, thanks for joining us, excited to have you contributing your stories and insights. What’s something crazy on unexpected that’s happened to you or your business
We have started the Ghost Ice product launch in March of 2020 right at the beginning of the pandemic and we were so scared and afraid that all our work its going to go to waste because of that. A couple of months later our sales started to go high because of the need of cheap, fast and good ice and also because most of the bars either closed or they had to cut down on expenses.
Constantin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I have started to work in hospitality at 16 years old in Bucharest, Romania. I started from the bottom, cleaning thousands of ashtrays washing dishes all day long. Slowly i worked my way up and in my mid 20’s I was already running a small boutique Hotel. I moved in USA chasing my dream to have my own business and work for myself. After moving around the country for a few years I have finally moved to Los Angeles where I got a job at District bar located inside the Sheraton Grand. Shortly after I have meet Tony and Steve and it was and instant chemistry between us. We have made District bar to be one of the most well known bar in financial district.
After a while, our need for better ice increased, so we have started to focus on how to improve Tony’s idea about clear ice.
Since then that is all what we do, Create, Create, Innovate.
Can you open up about how you funded your business?
We have started small, with our own money from savings and credit cards. After we made our mind about the design we have dive head in without any worries that we might lose everything.
Where do you think you get most of your clients from?
We as a company focused mainly on Instagram and google adds but I think the most new clients we get it from pleased customers and the bartenders that show off the ice when they make cocktails.
Contact Info:
- Instagram: quarantin00