We were lucky to catch up with Collin Harrington recently and have shared our conversation below.

Alright, Collin thanks for taking the time to share your stories and insights with us today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

As Head of Talent at HG Media Group, I think about legacy constantly—not in terms of ego, but because I truly believe that what we leave behind is the clearest reflection of who we are and what we stood for. For me, this journey is about so much more than campaigns and contracts. It’s about completely redefining what marketing can be.

I want to be remembered as someone who didn’t just exist within this industry but reshaped it. Someone who took an impersonal, transactional space and made it deeply human—full of meaning and connection. To me, marketing is not just about selling. It’s about creating moments—moments that spark emotion, that resonate deeply, that bring people together.

When I think of HG Media Group, I think of a place where creators aren’t just talent—they’re storytellers and visionaries. My goal has always been to champion them in a way that elevates their craft, helping them show the world not just what they can do but who they are.

I hope the legacy we’re building is one of authenticity, innovation, and fearlessness—a willingness to push boundaries and challenge norms to make marketing personal again. I want creators, brands, and audiences alike to look at what we’ve done and say, That felt real. That mattered.

Above all, I hope people remember me as someone who cared—about the creators I worked with, the brands we partnered with, and the audiences we spoke to. I hope they see in my work a relentless commitment to connection, intention, and impact.

HG Media Group isn’t just a company. It’s a movement—a visionary force rewriting the rules of marketing, proving that campaigns can tell stories, that partnerships can build bridges, and that authenticity will always leave the strongest mark. If we can set the standard for what marketing should look like—real, impactful, and deeply human—then we won’t just have succeeded. We’ll have transformed the industry.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always believed in creating opportunities when they aren’t presented to you, and that mindset has shaped both my personal journey and the work I do now. As a founder of HG Media Group, I focus on transforming how brands and creators connect, particularly on platforms like Snapchat, where I see immense untapped potential. What sets me apart is my ability to identify gaps in the market and fill them with innovative, results-driven strategies that bridge the worlds of creators, brands, and agencies.

At HG Media Group, we specialize in Snapchat marketing, leveraging the platform’s unique features like AR/VR, link clicks and other high volume parts of the platform like Spotlight and Midrolls to deliver high-impact campaigns. We work with creators to not only amplify their voices but also align them with brands in a way that drives real, measurable results. Our services include campaign management, creator partnerships, brand storytelling, and creative strategy, with a focus on making marketing interactive, authentic, and engaging.

What I’m most proud of is the community we’ve built at HG Media Group. We’ve been able to establish genuine relationships between creators and brands that don’t feel forced or transactional. Instead, we create moments of real connection that resonate with audiences and drive results. We’re also one of the few agencies truly dedicated to Snapchat, which allows us to dive deep into the platform’s capabilities and stay ahead of the curve in an ever-evolving industry.

If there’s one thing I want potential clients, followers, or partners to know, it’s that HG Media Group is a visionary marketing agency, focused on reshaping how marketing is done in the creator economy. We’re not just about increasing sales; we’re about creating experiences that make an impact and build long-term value for both brands and creators. What we do isn’t just about numbers—it’s about the meaningful connections we foster and the lasting impressions we leave on audiences.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

One of my favorite marketing stories revolves around the risks we’ve taken in specializing in Snapchat marketing. Snapchat is still widely overlooked by many marketers, despite its untapped potential. There are so many stigmas surrounding the platform—people often see it as less mainstream compared to Instagram, TikTok, or YouTube, and many marketers are just too comfortable with those platforms. That comfort makes it difficult for them to step outside the box and embrace something new.

At HG Media Group, we made the conscious decision to lean into Snapchat, even when many saw it as a gamble. We could have easily played it safe and stuck to the bigger platforms where everyone else was, but we recognized the unique opportunities Snapchat offered. While we have the expertise to market on any platform, our true edge lies in our deep specialization in Snapchat. We know this platform better than anyone, and that specialization is what sets us apart. It’s not just about being experts on Snapchat; it’s about embracing the risk that comes with it—because, despite what others think, we believe the platform is far from obsolete.

There’s still so much knowledge to be gained on Snapchat, and every campaign we execute is an opportunity to show just how powerful and effective it can be. When we take on a campaign for Snapchat, it’s more than just a job—it’s a chance to be unconventional, to break the mold, and to prove that the platform can deliver results that others overlook. That’s what I’m most proud of: our willingness to take the road less traveled, to push boundaries, and to lead the way in an area many shy away from. It’s this approach that makes HG Media Group stand out as not only risk-takers but as true visionaries in the creator marketing world.

We’d love to hear a story of resilience from your journey.

One of the most defining moments of resilience in my journey came when I decided to fully lean into Snapchat marketing. Even now, Snapchat remains an underdog in the eyes of many brands, with most marketers fixated on the bigger platforms like Instagram, YouTube, and TikTok. When I first set out to specialize in Snapchat, it felt like an uphill battle from the start—brands didn’t see its value, and I had to constantly fight to prove that it wasn’t just a “fad” or a platform for teenagers.

I vividly remember how difficult it was to get brands to take Snapchat seriously. Every time we pitched Snapchat-first campaigns, the response was either hesitation or flat-out rejection. It felt like we were always going against the grain. But I didn’t back down. I knew Snapchat had a unique set of features and capabilities that could actually outperform the bigger, more saturated platforms. So, I dug in—learning every ins and outs of the platform, experimenting with different strategies, and constantly pushing to show brands that Snapchat was a platform worth investing in.

There were moments when the pressure felt overwhelming, and I questioned whether this was the right path, but I kept pushing forward. I refused to let the skepticism around Snapchat define me or HG Media Group. Eventually, we started signing brand clients and started to break the mold as to what Snapchat marketing was, and how effective it is.

That moment of breakthrough wasn’t just a victory for my business partner, Hope Georgiou and I, but for our agency as well. It was a reminder that even when the odds are stacked against you, and even when you’re fighting an uphill battle, staying true to your vision and pushing through the doubt will eventually pay off. That’s what keeps me going—knowing that the risk, the challenges, and the rejection are just part of the process. It’s about staying resilient and showing the world that even the “underdog” can change the game.

Contact Info:

• Website: https://www.hgmedia.us
• Instagram: hgdigital
• Linkedin: linkedin.com/in/collinharrington; linkedin.com/company/hg-media-group-llc/