We recently connected with Colleen Wyse and have shared our conversation below.

Hi Colleen, thanks for joining us today. Can you talk to us about a project that’s meant a lot to you?

I created the Philadelphia Trunk Show. This was an event for the professional women of Philadelphia where I showed the collections of emerging fashion designers. It was like my own QVC. We had videos, models and tons of enthusiasm from the audience! As a result, we sold more clothes for the designers than all the shops in Philadelphia combined. The designers called me their fairy godmother. But, the truth was, they gave me so much energy and excitement. I love promoting new designers!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My history in fashion and sales are combined. I was the Advertising Sales Director at Vogue, Glamour and W magazines. Also the Publisher of WWD. It was an easy move to create the unique experience of the Philadelphia Trunk Show. Currently, I am creating the Little Shop of Cool, a digital video shop featuring designers on social media and through live stream selling. So much fun to develop another new experience for fashion lovers!

Can you tell us about a time you’ve had to pivot?

Once Covid hit, the Philadelphia Trunk died. It had a great run for 5 years, but although it was a huge moneymaker for the designers and a great night out for the women of Philly who attended, it did not make money for me. It was time to move on.

My new project is being created as a digital experience with much less expense. A similar concept, but a more prudent business.

Let’s talk about resilience next – do you have a story you can share with us?

I am an energetic senior with a zest for life. Most friends my age and even younger have retired and are relaxing by the pool. I keep coming up with new ideas. At 67, I became a model. At
71, I achieved my goal of being on – air with HSN, Home Shopping Network. At 72, I started live stream selling. Recreating myself never gets old!

Contact Info:

• Website: Colleen Wyse.com
• Instagram: @colleenwyse and @littleshopofcool
• Facebook: Colleen Wyse
• Linkedin: Colleen Wyse
• Other: https://LittleShopOfCool.com