We’re excited to introduce you to the always interesting and insightful Colin Schindler . We hope you’ll enjoy our conversation with Colin below.

Colin , looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When I got started in real estate 3 and a half years ago I knew that it was going to be important to standout. I asked myself “why would anyone pick the new guy over the seasoned pro”?  I came up with the answer, and it was because I was going to stand out. Not only was I going to stand out, but I was going to provide expectational service on top of it. I had always thought marketing was a career path I would enjoy and this was my chance to pursue it. I was very fortunate to get a listing very quickly and hit the ground running. I pulled out a bathrobe of mine and I put it on for the listing video. I sipped coffee over granite countertops and let the audience know, this beautiful home could be theirs. I threw in some other goofy one liners throughout, and the video did just what I wanted it to do and gathered thousands of views. Thus… the “Robed Realtor” was born. From there on you may have seen me in many bath tubs, or draped in my RE/MAX branded white robe, singing Shania Twain or adding some other goofy twist. The robe really worked to develop a brand and persona, but I did not stop there. I looked at each individual listing or advertisement I did as an opportunity to do something fun and different. From getting to team up with a local car dealership and driving a fast sports car for the sake of my clients (only to snap a finger a see it was just a dream), to special effects in listing videos jogging next to myself giving the “run down” on my latest home to hit the market, and everything in between! I cannot forget one of my personal favorites… dressing as a scarecrow and shooting an ad in a cornfield claiming to be a “Scarecrow Realtor” “Outstanding in My Field”. I crave and thrive on creativity and bring it to everything I do. I always want to keep people guessing as to what’s next, and I want them having as much fun as I am having. One of my most significant productions was a Blink-182 Parody of “All the Small Things” appropriately titled “All the Listings”. The video went viral and gained World Wide attention. However, fame is not why I do what I do. Of course I want as many eyeballs on me as possible, as it is good for business, but I mostly want to have fun. I want to create, and inspire. The genuine love and passion for what I am doing and how I am doing it combined with hard work, hustle, and genuine care and appreciation I have for others has led me to where I am today. I couldn’t be more thankful or appreciative of the fun I have and the people who support me.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

For as long as I can remember, I have had an enterpenturoial spirit. During the summers I walked the neighborhoods with my parents lawn mower knocking on doors and handing out flyers to make a couple extra bucks. Winters didn’t slow down business either. I grabbed their shovel, or snowblower depending on the snowfall and hit the streets too. For as long I can remember I have always had a fun/wild/adventurous/happy-go-lucky side. I want to explore, experience, and create. It’s been a vital mission of mine from an early age to make sure I was having fun. At times in my life, I could be pretty selfish in that aspect. As I have developed, I have learned to share the joy and fun with others and it makes the good times that much better. Growing up I had incredible parents (and still do), who instilled amazing values in me. I was expected to participate, get good grades, work hard, all that. They helped shape me to who I am today! However, I never quite fully knew what I wanted or what I was doing. I would bounce around job to job and place to place. Working very hard at each endeavor, but never fully satisfied or fulfilled. When I found real estate, that all changed. I found opportunity to do something I was truly passionate about, and I get to release my full creative self. It really is like an outlet for me. I truly love what I get to do and I am blessed that I get to do it. However, it is NOT all fun and games. I look like I am having a BLAST on social media (and I am). I look like I have a great life (which I do). BUT… past the surface level is what it is all about. Branding, marketing, eyeballs, and goofiness are what I put out and what I need to gather attention, but at the end up the day I have to be able to serve my clients. I work fiercely and ferociously to do what I do. I am just as much a professional at heart as I am a child having fun. I consume as much information about all things real estate as I can. I always want to learn and grow to be better for my clients. In the past 3.5 years there has not been one day I haven’t been there to answer a phone call, email, or text. It takes hustle, long hours, and grit. To those who don’t know me through anything other than what they see online, just know you couldn’t be in more capable or hardworking hands than when working with me.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I chose to respond to this question because I cannot say it enough. It is about marketing and putting yourself out there, but you have to be doing the work in the background to not only maintain it, but to grow it. Unfortunately daily posting, even if they stand out, isn’t enough to turn a lead into a client. It takes follow up and effort to turn a lead into a client and income. It then takes work after you start working with a lead to provide them with the service they are expecting. Word of mouth is HUGE!!! In order to keep growing it is important to have all aspects covered. Too many are focused on gathering just as many leads or as eyeballs as possible. It is important but you have to remember there are many more steps. I do so much more behind the scenes to grow my clients. Provide true service and true value is how to keep growing.

What’s worked well for you in terms of a source for new clients?

The best new source of clients always come in the form of referrals. When you have personal cheerleaders who want to see you succeed, not only is it the best feeling ever, but it also brings the best new clients. There is already a level of trust established. They feel like they know you. They WANT to work with YOU! People who know who I am and what I am about are always the best way to get clients.

Contact Info:

• Website: https://colin-schindler.remax.com/
• Instagram: @robedrealtor
• Facebook: https://www.facebook.com/colin.schindler
• Linkedin: https://www.linkedin.com/in/colin-schindler-268193250/
• Youtube: https://www.youtube.com/channel/UC3APe83s1ikyPKpYVEkb92Q