We’re excited to introduce you to the always interesting and insightful Cole Mueller. We hope you’ll enjoy our conversation with Cole below.
Alright, Cole thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?
Maniball Peanut Butter Tequila, the World’s FIRST Peanut Butter Tequila was started on the basis of myself being allergic my whole life to Peanuts and then growing out of the allergy two years ago, and now really loving peanuts and peanut butter. Already having a Tequila company named Octavio, my friend had a good idea to make a fun, flavored Tequila that seemed to have a new want or niche for it in the market. Americans love peanut butter, and they love Tequila! So why not make a peanut butter flavored Tequila, and if it tasted good, that could be a huge hit!
Tequila has become and over saturated market snd so there was room for a new innovative product. I wanted to create a brand that really resonated with the American population and you can see that in our branding and style.
It is a fun shot drink, its sneaky, it’s cunning, suprisingly good, curious, opening uo the consumer to a World of posibilities.
Maniball is the bold embodiment within us all, DARE TO GO NUTS is our slogan cause we want people to go nuts and have fun with it.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I was born and raised here in San Diego CA, from North county in a small beach town called Solana Beach. I went to Cathedral Catholic high school and was a Baseball player growing up all my life. I played D1 baseball at the University of CA Santa Barbara for four years and the since graduating started my profession in Real Estate with the RMCI Group where we specialize in doing high-end spec home flips throughout certain high-end markets in San Diego, Los Angeles, Napa Valley, and Miami.
What sets us apart is we are one of the largest spec home developers out of San Diego while also offering amazing returns for our investors and putting out a finished product in a timely and cost-effective way. We are able to provide superior product to high end buyers from all over the globe.
Maniball Peanut Butter Tequila is the World’s FIRST PB Tequila and has been crafted to excellence with a rich Peanut Buttery finish paired with a very smooth, Additive FREE Reposado Tequila. Maniball is the “fun” brand and our tag line is “DARE TO GO NUTS”! We are the brand that breaks all the rules and we really cater towards to American demographic and you can see that in our marketing and branding efforts.
What sets us apart is our product is very unique and diverse, and caters towards a cool variety of cocktails like espresso martinis and PB&J shots! Maniball is based out of San Diego CA, but we are now sold in other states too like AZ, NV, NY, TN, and also sell online to all 50 states directly to your door. We are sold all throughout CA and we just recently got into Total Wine and Alberstons.
How did you build your audience on social media?
We built our audience on Social media through creating really captivating content and creating content that is very organic and fun. We do a lot of UGC and low fi content. Our marketing company we use is awesome called the Socal Social and they do a great job in attaining organic users, reach, and following.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The bets strategy has been hands to lips marketing, and getting people to try the product in store demos and tastings. Once people try it they become a customer and come back for more.
Contact Info:
- Website: maniballtequila.com thermcigroup.com
- Instagram: @maniballtequila @rmcigroup
Image Credits
Sydney Troxell.
Scarlett Bentley (Socal Social)
Work By Mate