We caught up with the brilliant and insightful Coko Stewart a few weeks ago and have shared our conversation below.
Coko, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
my mission is to educate people on the benefits of cannabis use. for so long its been looked down upon but in reality not only does this plant help with so many things medically like pain relief , reducing nausea and increasing appetite RSO oil and all of its amazing benefits its also brings so many people together. Its always so much fun getting together with other creators , models and brands in this industry sharing smoke and laughter. Also something that is very important to me is bringing diversity to this community. I want other women that look like myself to know you should be represented in this industry and you can do anything you put your mind too. I want to start going to more dispensaries and seeing diversity with the models on the wall & Seeing different faces on these big campaigns lets give all these hard working, beautiful canna babes an opportunity to let their light shine.
Coko, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started off as a brand ambassador from that point I would purchase products and collaborate with different photographers taking photos and videos. After posting my content and networking. brands slowly but surely started reaching out to me getting my rates and sending out products. I help brands who don’t have a concept or vision for how they want certain products represented and bring it to life, because I live in cali i take full advantage of that. This is one of the only places you can go to the beach, desert, forest and see snow in the same day. So ill shoot products in these different elements send it back to the companies for them to use on their own website or instagram page.
We’d love to hear the story of how you built up your social media audience?
honestly it all started with posting a video lighting up after a long stressful day at work haha. From There I had an event promoter reach out to me and ask me if I wanted to come be a special guest model it took off from that point, shout out to Pre Roll Party. I started getting send products from brands asking for my option and review and getting invited to all these different events. I kept grinding and I won model of the year at California Cannabis Awards which was an absolutely amazing indescribable feeling. A couple years prior I was a model on stage passing at awards then I won full circle moment God is good. Remember be yourself and be original its easy to fall into trends and do what everyone else is doing but people love to see some thing different. take constructive criticism but don’t ever doubt yourself stay kind stay focused and don’t give up if you have a vision or dream believe in your self and work towards making that dream a reality every single day.
Let’s talk about resilience next – do you have a story you can share with us?
After I became more established and built a base I would get discouraged because some people didn’t want to pay my rate or belittle me by making me think I should be grateful to receive a free gift I didn’t ask for. The worst part is a lot of the models know each other so would reach out like hey did so in so brand only offer you product, just for them to tell me they paid their rate no issues very disheartening but I stood on business continued to create content and work with people who I respected and they respected me and my time and paid me fairly. I realize you have to just keep working no matter what! they obviously saw the value in having you because they reached out never settle for less know your worth.
Contact Info:
- Instagram: https://www.instagram.com/sativvagoddess_/
Image Credits
@jejuansmith @photosbytopher @Scott.sapp.photo