We’re excited to introduce you to the always interesting and insightful Cody Adent. We hope you’ll enjoy our conversation with Cody below.

Hi Cody, thanks for joining us today. How did you come up with the idea for your business?

Vibrant Management was co-founded in the spring of 2018, initially created to manage the Cliffrose hotel in Springdale, Utah. This endeavor made us realize a significant void in the hospitality industry where our expertise could make a noticeable difference. Recognizing this opportunity, we expanded our vision to serve a variety of businesses, including incredible properties throughout Southern Utah, a fishing lodge in British Columbia, a well-being line based in Maui, Hawaii, and a luxury touring company in Park City, Utah.
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My entrepreneurial spirit, which led me to create my first business at just 19 years old, and my extensive background in sales, sales management, and financial planning, have been instrumental in shaping Vibrant Management’s approach. We pride ourselves on being consummate professionals and avid consumers of industry knowledge, allowing us to offer more than traditional hotel management, marketing, and consulting companies.
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Our mission at Vibrant Management is to “Create a Place Where Dreams Become Reality.” We build brands and digital footprints for properties that are ready to be industry leaders. This unique approach, coupled with our passion for hospitality and tourism, has been the driving force behind our excitement and commitment to this endeavor.
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In summary, the idea for Vibrant Management emerged from recognizing a gap in the hospitality industry and our desire to fill that void with a unique, passion-driven approach. Our diverse portfolio and commitment to excellence continue to fuel our excitement and dedication to this worthwhile endeavor.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Growing up, I developed a love for sports, learning early on the dynamics of winning and losing. This experience instilled in me an entrepreneurial spirit that led me to forgo college and start my first business at 19. Over the years, I’ve cultivated a strong background in sales, sales management, and financial planning, which has been instrumental in my professional journey.
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In 2018, I co-founded Vibrant Management, a hospitality management company based in St. George, Utah, where I serve as President and CFO. Our mission is to “Create a Place Where Dreams Become Reality,” focusing on building brands and digital footprints for properties aiming to become industry leaders. We offer a comprehensive range of services, including full operational management, business development, marketing, SEO, web development, and brand development. Our approach is boutique-like, merging charm with operational acumen to ensure consistency in our hospitality offerings.
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We address several challenges for our clients, such as optimizing pricing and boosting revenue through expert rate and revenue management services. By tracking competitor pricing and demand trends, we ensure our clients remain competitive in the market. Additionally, we assist with guest communication and reservation management, aiming to maximize earnings and enhance the overall guest experience.
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What sets us apart is our dedication to personalized service and our ability to transform properties into market leaders. We intentionally bring enthusiastic ambition to our partnerships, maximizing opportunities in key areas such as brand development, client experience, revenue management, and human resources. Our selective approach ensures that we collaborate with striking properties and owners offering uncommon, high-level experiences to their guests.
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One of our proudest achievements is the positive impact we’ve had on our clients’ businesses, helping them achieve their goals and elevate their guest experiences. This dedication has earned us a reputation for excellence and reliability in the industry.
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Beyond my role at Vibrant Management, I’ve authored the bestselling book “Winning The Moment,” which serves as a guide to living the life you desire by changing your mindset and focus. The book emphasizes the importance of seizing every moment and provides practical tools for making pivotal changes in life.
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Additionally, I host the Virtual GM Podcast, a leading hospitality management podcast in the United States, where I share insights and industry trends with a broad audience.
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In summary, my journey has been shaped by a passion for entrepreneurship and a commitment to excellence. At Vibrant Management, we strive to create exceptional experiences and drive success for our clients, embodying our mission to make dreams a reality.

Can you talk to us about your experience with buying businesses?

Yes, I have bought a business—specifically, I bought out my business partner’s shares in Vibrant Management. This was a significant and exciting milestone for me and my wife, Meagan.

In December of 2023, we officially acquired 60% of Vibrant Management from my longtime friend and co-founder, Breck Dockstader. Breck was shifting his focus to Cliffrose Development, where he wanted to invest in growth as a developer, which created the opportunity for us to take full ownership of Vibrant.

Why We Bought Vibrant Management
Vibrant Management has been our passion since its inception, and we knew its potential was still growing. When the opportunity arose to take full control, Meagan and I saw it as an incredible chance to bet on ourselves and shape the company’s future exactly as we envisioned.

Our decision was based on a professional valuation of the business, ensuring that we had a fair and transparent foundation for negotiations. Since Breck and I have been best friends since high school, we navigated the process with respect and collaboration, ensuring that both parties felt good about the transition.

The Acquisition Process
Valuation & Negotiations – We pursued an independent professional evaluation of Vibrant Management to determine a fair purchase price. This helped guide our negotiations, ensuring that we were making an informed investment.
Structuring the Buyout – Once we agreed on terms, we worked through logistics and financing to make the buyout feasible.
Securing Financing – Since this was a significant investment, Meagan and I had to take out a HELOC (Home Equity Line of Credit) to fund the purchase. This was a big commitment, but we strongly believed in Vibrant’s future.
Finalizing the Agreement – We closed the deal in December 2023, marking the beginning of a new chapter for Vibrant Management under our full ownership.
What This Means for Vibrant Moving Forward
Taking full ownership has given us the ability to double down on our vision for Vibrant Management. We are now in a position to expand our impact, strengthen our team, and continue building exceptional hospitality brands.

What This Experience Taught Me
This acquisition reinforced a key belief of mine—betting on yourself is one of the most powerful decisions you can make. It was a big leap, requiring financial risk and confidence in our ability to lead, but it’s one of the best decisions we’ve made.

I’m incredibly excited about the future of Vibrant Management, and I look forward to continuing our mission to “Create a Place Where Dreams Become Reality.”

How’d you meet your business partner?

Breck and I have a friendship that goes back over two decades. We first met in 2002 when we both moved to the same high school—he was a junior, and I was a sophomore. From the very beginning, we just clicked, and over the years, that friendship turned into a brotherhood. I was even the best man at his wedding, which speaks to the depth of our relationship.

From Friendship to Business Partnership
Our journey into business together started in 2016, when Breck gave me the opportunity to explore the hospitality industry by helping to grow ZionNationalPark.com. That project was my first deep dive into the world of travel, tourism, and hospitality, and it sparked something in me.

Recognizing our shared work ethic and complementary skills, Breck later brought me on as the CFO of Cliffrose Lodge & Gardens. That role expanded my expertise in hospitality management, and as we worked together, we saw an even bigger opportunity—one that led to the creation of Vibrant Management.

Building Businesses Together
From there, our entrepreneurial drive didn’t stop. Together, we co-founded:
✔ Vibrant Management – A hospitality management company helping boutique properties thrive.
✔ Vibrant Marketing – A marketing agency focused on branding, digital strategy, and growth.
✔ Greater Zion Ebikes – A company dedicated to providing visitors with incredible e-bike experiences around Zion National Park.

What Made Our Partnership Work
The reason our business partnership has been so successful is because it was built on a foundation of trust, friendship, and mutual respect. We’ve always had a shared vision for what we wanted to create, and we complement each other’s strengths.

While Breck eventually chose to focus on Cliffrose Development, which opened the door for me and my wife, Meagan, to take full ownership of Vibrant Management, I will always be grateful for the journey we shared. Without that friendship from high school, none of this would have been possible.

Contact Info:

• Website: https://www.thevibrantteam.com
• Instagram: https://www.instagram.com/thevibrantteam/
• Linkedin: https://www.linkedin.com/in/codyadent/
• Twitter: https://x.com/cody_adent
• Youtube: https://www.youtube.com/@WinningTheMoment
• Other: https://www.youtube.com/@vibrantmanagement