We caught up with the brilliant and insightful Coach Dee Coleman a few weeks ago and have shared our conversation below.

Coach Dee, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Self-Love is the story behind my mission. When I learned to accept and love myself, all I wanted to do was help others do the same. Breaking limiting beliefs and overcoming childhood traumas is not an easy thing to do. It took me many years to accept myself, stand in my truth, and live my life unapologetically. As a black woman who identifies as queer, it is so important for me to be visible and courageous with my voice. Representation matters and many of us are seeking a safe space to be ourselves. I never had that growing up. I’ve cultivated a safe space of healing and support for everyone. I desire to help people be authentically who they are and to see themselves in love and light. I love helping others connect with their emotions and use their voices. The more we speak our truth in love, the more courage we give others to do the same. So, yes here I am continuing to create a movement of self-love which inevitably shifts the paradigm and makes the world a much better place.

Coach Dee, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Coach Dee Coleman, Founder, and CEO of Dee’Tox Life Coaching Services. I hold a Master’s degree in Psychology. After over 13 years in the Mental Health/Social Services sector and many therapy sessions, I discovered my soul’s calling: SELF-LOVE. I am a Certified Spiritual Mindset Coach/Author, and I help people worldwide with self-love, positive mindset work, and inner trauma healing, especially those in the LGBTQIA+ community.

I love helping others be real AF with themselves without judgment. I give the space for others to grow. We’re so used to going through life operating as a wounded inner child. We’re often times stuck in the past. I love helping people make peace with their past as they re-write their story as they desire it. The most common theme I always hear is how much people feel relatability. I am authentic and I attract others who desire to authentically be themselves under my guidance. As a black queer life coach, my greatest accomplishment is my unwavering faith.

No matter what shifts or changes happen in my life, I always find the courage to believe that it’s for the greater good of my life. I released my first book, in January 2021. Coach Dee’s Playbook: Five Ways to Become a Champion of Self-Love, and it’s a best seller. It’s empowering people worldwide to love themselves. It brings much gratitude to know that in less than 4 years, I’ve created a platform for healing and self-love. Many people struggle with confidence, people-pleasing, negative thinking, toxic habits, money struggles, and all types of mentally exhausting circumstances.

I give people the tools to change the way they see life. I do a lot of positive mindset work with my clients all while offering them the support of being exactly where they are in their lives. Growth is a journey and sometimes we don’t have the safe space or patience to endure it. It’s a community of love and that’s what I love the most about it.

Can you share a story from your journey that illustrates your resilience?

I’ve accomplished a lot in my life, but I’ve also carried a lot of trauma and pain that was deeply rooted all the way from my childhood. My mother had me when she was 17 years old. My father was a great father (from what I’ve always been told) but I never got to know him. He was murdered when I was 2 years old. My mother was a young teen girl with a fatherless child, trying to find her way through broken generational curses of trauma and pain. Talk about a lot of resentment and abandonment pain….I harbored a lot of it at a very young age.

I had some really dark and fucked up days that I didn’t allow anyone else in on. I was attracted to women and it terrified me because I didn’t feel that was right by “God” and for so many days I walked around scared shitless that something would happen to me because of my religious upbringing. The more I fought the attraction for women and tried to cover up the feelings, the stronger it got. I remember trying to hide it my last couple of years of high school. I was miserable. I was one of the star basketball players at my high school and pretty popular (this was my outlet from shame). I felt like I was being one way at school, but lied about who I was when I was around my family. The inner battle was mad real for me at this time!

You can read more of my compelling story in my book, Coach Dee’s Playbook: Five Ways to Become a Champion of Self-Love as it will change your life in unimaginable ways.

Loving myself was the best damn decision I’ve made for myself. I went through the storm of growth and I came out empowered and ready to live! I turned insecurities into certainties, abandonment into wholeness, and limited old beliefs into positive affirmations. Here I am today, living a positively fulfilled life I am creating simply because I made a choice to let go of what no longer served me and re-write my story! Oh, and what a powerfully resilient story it is…​

Since then, I’ve worked with many private clients, spoken in front of countless groups: I live my dream of having the freedom I desire working for myself, making great money doing what I love, traveling the world, giving back to the community, inspiring others to self-love and feeling an inner peace I will never let go of. This, in turn, has elevated all relationships around me including my marriage and more positive connections with family and friends. I have a soul family now, and that shit right there is LOVE!

We’d love to hear the story of how you built up your social media audience?

Sure. I would say my experience has been from my authenticity and consistency. The best thing we could ever do is have the courage to be ourselves. It’s energy and people can feel that. Be willing to show up and shine your light of inspiration. Being visible for me isn’t about seeking attention. Being visible for me is standing in my truth and having the guts to share my light and be transparent about my growth. The more you do that, you will find that overtime things will grow organically. With all that is happening in the world, it feels good to be that breath of fresh air as many express to me.

Be yourself and don’t compare yourself to others. Be exactly where you are and be proud of that. I believe that when we stand in our own unique power, we stand out. So, HEAR (updated) me when I say this. Don’t get caught up in what someone else is doing, how they are doing it, how long, NO! None of that. Just be yourself, stay consistent with your message and allow yourself to evolve. Enjoy the journey!

Contact Info:

• Website: www.deetoxlifecoaching.com
• Instagram: deetoxlifecoaching
• Facebook: Dee’Tox Life Coaching Services LLC
• Linkedin: DeVonn Coleman
• Twitter: deetoxlifecoaching
• Other: google me

Image Credits
Image Credits; Joseph Xiong (Instagram: 20k.visualz)