We recently connected with Clyde Edwards and have shared our conversation below.

Clyde, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The idea for Sneakerbox NFT was born from my love of art, sneakers and community. During the pandemic, like everyone else; I was spending more time at home. That increased my screen time and led me to learning more about crypto, web3 and the space in general. I saw all these PFP projects and brands that not only spoke to me, but also had their own communities built around them. It reminded me of how the sneaker community used to be 13 years ago.

At first, I wasn’t sure it was something that I could manage or something that people even care about. After speaking to a few friends I knew I had to at least try. The main artwork/character for our project and brand is the original Inside The Sneakerbox logo from 2009. It’s a logo and brand that was well known from the my previous work before joining Puma.

I thought the character would connect with the NFT community and be the bridge for the sneaker heads and media to walk over on. For years now I’ve been looking for ways to bring back the brand that got me to where I am now in my career, so I am extremely passionate about the future and where we’re headed.

Clyde, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

For me it all started in 2009 when I decided to pick up a flipcam and record a sneaker unboxing video. This was back when Twitter and IG first started. The word “influencer” wasn’t even a thing then. I had a YOUTUBE based show called “Inside The Sneakerbox” where I would discuss sneakers, shops, designers and everything sneaker culture. After years of videos, press trips, successful content and relationship building, I transitioned from Blogger/Vlogger into merchandising and marketing from high end boutiques down in Miami. I contributed to the growth of a few shops down there before landing my very own sneaker collaboration with Lacoste. That was 2016. That was also the same year I joined Puma.

Here we are in 2022 and we’ve dusted off the sneaker box, gave him a name and a much needed remix that’s ready for Web3.

Sneakerbox NFT is a community driven brand (est. 2009) and a collection of NFTs living on the Ethereum Blockchain. Sneakerbox NFT is here to give the culture a voice in Web3, and to give our holders access to IRL utility within the sneaker industry.

Our mission is philanthropy, to create opportunity, and to give back through partnerships, charitable work, scholarships, access and experience.

Can you talk to us about how your funded your business?

Everything we do is out of pocket. We don’t any super large investors, VC funds or group of founders. Everything is funded out of my pocket or an agreed amount of profits from our mint.

Any insights you can share with us about how you built up your social media presence?

Community building is something that takes time and lot of effort. If you want authentic followers that are really going to support your brand and one day spend money with you, you can’t be concerned with the likes, RTs, or the competition. The worse thing you can do is compare what you’re doing to other brands when it comes to social media. I would say to make sure there’s some sort of strategy and goal in mind.

Contact Info:

• Website: https://www.sneakerboxnft.xyz/
• Instagram: https://www.instagram.com/sneakerboxclyde/
• Linkedin: https://www.linkedin.com/in/clydeedwards/
• Twitter: https://twitter.com/sneakerboxClyde