We were lucky to catch up with Clementina Busayo recently and have shared our conversation below.
Clementina , thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The vivid memory in my head as I write this is of the young man to whom my Pastor had handed the microphone that Sunday morning. He said a lot of things. However, what I remember was, “God wants to bless you. What is in your hands”? I couldn’t get those words out of my mind. My mind travelled between when I was a sales representative for a consumer goods company. I also remember serving in the ushering and decorating unit of my fellowship. So what can I do with all these? It was later that evening the Aha! moment happened. Start An Ushering Business!
I knew this was going to be a worthwhile endeavor because when I was a sales representative with one of the fastest-growing food and beverage companies, I learned from my boss what it is like to treat both clients and employees with excellence. The company invested its time into getting potential clients to taste their products for free to get leads for sales. My boss did not just focus on the big events, he further extended the allocated free sample products to lots of social events by individuals. If he learns that someone is getting married, he approaches the individual saying, “Congratulations, our company will like to provide free sample drinks at your event.” For the times I served with him I haven’t heard anyone turn down his offer. Then he proceeds to say, “We have table water, and we could provide them to you at a discount if you buy more than twenty packs.”
He doesn’t stop there, he further goes on to say, “We can also customize the table water to bear your names and pictures or any details you like.” What I found is that, so many customers follow through with all the offers he provides. Others may not but no one has ever denied him access to their events. He then approaches the sales representatives and says, “We are attending this event and we will have not just our free samples displayed but our products. “Also, we will tell people that visit our product stand what other products they can buy.” So, when guests visit our stand to get a cup of cold or hot drink. We tell them that when they buy three canned drinks, they get one free. Plus, our table water is available for purchase. Many times, at the end of these events we end up not only raising awareness for our products or telling people to invite us for their next events. We also sell out our products and have people who were only guests at those events call or refer us for other jobs. My experience working with this boss taught me that intentionality, consistency, and hardwork are key drivers in a business hence my confidence to start Gloriouswills Ushering Services (GWUS). GWUS is an ushering agency that
teaches the business of Ushering, trains ushers to be professionals, and provides ushering services for international & local events either it is a corporate or social event our team of ushers have what it takes to be of service.
Clementina , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Clementina Busayo is my name, an Usherpreneur, Project Manager, and Author.
My book “Profitable Usherpreneur: How To Start & Grow A Successful Ushering Business”, is a roadmap for new and existing business owners to structure, price, and attract paying clients for their ushering business.
As the founder of Gloriouswills Ushering Services GWUS an ushering agency that teaches the business of Ushering, trains ushers to be professionals, and provides ushers for corporate and social events.
Clementina is also a co-founder of Professional GroomsMen (PGM) a company that helps people hire groomsmen for their wedding.
Clementina via her YouTube channel “Clementina Busayo” discusses about the business of ushering, books, and host the Usherpreneur Summit. This summit has attracted leading service based business owners as speakers.
Both businesses allows Clementina address the Sustainable Development Goal SDG 8 of providing decent jobs and economic growth.
Clementina’s has a Bachelor’s degree in Linguistics with a Neuro Linguist Programming (NLP) certificate in customer experience and management.
She has participated in fellowships such as United Nations (UN) Women, Young Africa Leaders Initiative (YALI) by Barack Obama, Model ECOWAS (MES) amongst others.
Clementina loves to speak French and Moderate events.
Can you share one of your favorite marketing or sales stories?
One this day I had the opportunity to attend a boardroom meeting. At these type of meetings management and stakeholders, make plans, and decide on projects. As the meeting progressed, the comment that the company will be hosting an event soon caught my attention. So I said, should you need ushers for your event, my team and I would be happy to help.‟ This statement was met with different reactions from people in the boardroom. But, the reality is everyone now knows how my company can be of service. Some weeks later, Gloriouswills Ushering Services was assigned to manage the ushering at the company’s event. Also at Gloriouswills Ushering Services GWUS we never miss a chance to share our company portfolio. Free free to access our GWUS portfolio via this link https://tinyurl.com/
Have any books or other resources had a big impact on you?
There are several resources and books that has impacted my journey has Usherpreneur.
Some of these books are:
Pitch Mastery by Chioma Ogbudimkpa
* Small Business Big Money by Akin Alabi
* Passing it on by Myles Munroe
* Investment Clubs by Tomie Balogun
* Borrowed: The psychology of Finance by Julius Okasor
* Third World to First World by Lee Kuan Yin
Some of these books I have also reviewed on my YouTube channel
Other resources includes but are not limited to
*Badass Business Owner by Tammy Babo
* Self Learn on YouTube
NB: I love that YouTube make learning accessible while Pinterest makes learning visual.
If you are yet to use any of these platform as a business owner consider searching for topics you are interested in using these platforms.
Contact Info:
- Website: www.madebyclementina.com
- Instagram: https://instagram.com/clementina.busayo
- Linkedin: https://www.linkedin.com/in/clementinabusayo
- Youtube: https://www.youtube.com/@clementinabusayo
Image Credits
1st 2 pictures, image credit: Eddie of Kvngeddieklicks Last picture and all other picture with White Shirt & black pants image credit: Smart of Swiitsmart pictures