We recently connected with Claudia Sauter and have shared our conversation below.
Claudia, appreciate you joining us today. Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?
Yes, I’ve been able to make a full-time living from my art, but it required consistent effort and a strategic approach. From the start, I prioritized marketing as a core part of my work, ensuring my art reached the right audience. Selling original works, prints, and licensing my art provided diverse income streams, while platforms like Artmajeur helped me connect with collectors worldwide. Social media further expanded my reach, allowing me to build authentic connections and share my creative process.
Key milestones in my journey included:
Treating my art as a brand: Creating a professional online presence with cohesive messaging and storytelling.
Networking and collaborations: Partnering with other artists and brands to open new doors.
Diversifying income: Balancing original artwork, print sales, and licensing opportunities.
Consistency and quality: Continuously improving my craft while maintaining regular engagement with my audience.
Looking back, I could have sped up the process by seeking mentorship earlier and targeting niche audiences more directly. Today, my income comes from multiple streams, and I balance creativity with the business side of art. Success requires persistence, a strong vision, and viewing art as both passion and profession.
Claudia, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hello! I’m Claudia Sauter, the artist behind PoptonicArt, where bold colors and striking designs meet storytelling and emotional connection. My journey began with a passion for visual expression and has grown into a full-time career blending creativity and purpose.
What I Do
I create vibrant and dynamic artworks inspired by Pop-Art and modern design, primarily using acrylic on canvas. My work spans across various formats, including custom commissions where I collaborate closely with clients to bring their unique ideas to life. Additionally, my art is available as high-quality prints and is offered for licensing opportunities, allowing brands to incorporate my distinctive style into their identity.
How I Help Clients
Through my art, I transform spaces by adding energy, character, and a conversation-starting appeal to homes, offices, and public areas. I specialize in visual storytelling, helping brands and individuals communicate their values and narratives in powerful, artistic ways. My creations bridge personal expression with universal emotion, fostering deeper connections between people and their surroundings.
What Sets PoptonicArt Apart
My work is distinguished by bold colors and a strong emotional impact, with vibrant tones and powerful compositions that evoke meaningful responses. I take a personalized approach to every project, ensuring that each piece reflects the client’s unique vision and story. Balancing creativity with professionalism, I deliver innovative art with meticulous attention to detail and a commitment to meeting deadlines.
What’s the most rewarding aspect of being a creative in your experience?
The most rewarding part of my work is seeing how my art connects with people. Whether it’s a client loving a custom piece or a collector excited to add one of my works to their space, knowing that my creations bring joy and energy to others is incredibly satisfying.
It’s also rewarding to see how my art can transform spaces, from adding a bold statement to a home to helping a brand visually tell its story. Seeing the positive reactions and knowing my work makes an impact keeps me motivated every day.
Any resources you can share with us that might be helpful to other creatives?
Yes, my daily inspiration comes from observing women in everyday life. Their strength, emotions, and the balance they find between roles and challenges inspire my work. Whether it’s a fleeting moment of expression, a conversation, or the way they move through their world, these everyday glimpses fuel my creativity.
I aim to capture these moments and translate them into bold, vibrant art that reflects their resilience, individuality, and beauty. The stories I see in the ordinary are what make my work extraordinary.
Contact Info:
- Website: https://claudia-sauter-poptonicart.artmajeur.com/en/artworks/
- Instagram: https://www.instagram.com/poptonicart_by_claudia_sauter/?hl=de
- Facebook: https://www.facebook.com/poptonicart/
- Linkedin: https://www.linkedin.com/in/claudiasauter/
Image Credits
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