We recently connected with Claudia Farrokhnia and have shared our conversation below.

Claudia, thanks for joining us, excited to have you contributing your stories and insights. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I’m Claudia Farrokhnia, a seasoned professional in branding, marketing, and PR. Originally from Austria, where Prosecco has been a cherished companion for the past three decades, I know firsthand the joy it brings to gatherings with friends and family. In Austria, it’s not just a drink; it’s a symbol of the Italian lifestyle we adore, a taste of Italy right next door.

I moved to Hollywood with my husband in 2004. To my surprise, Prosecco was scarce in the U.S. at the time.

Coming from Austria, where Prosecco is practically a family member, I embarked on a mission to share the Prosecco love across the United States.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Products and Services: Our brand offers a range of premium Prosecco-based sparkling wine cocktails, including Bianco, Rosé, Imperial, Veneziano, and Hugo. Each of these cocktails offers a unique flavor profile and a taste of European sophistication in a convenient can. We provide customers with a refreshing and high-quality experience.

What Sets Us Apart: What sets us apart is our dedication to detail and the story behind our brand. Our packaging is not just a can; it’s a work of art inspired by my grandmother’s teacup with beautiful flower designs and a fishnet pattern to add a touch of sensuality. We take pride in our European heritage and the tradition of Prosecco, and we want our customers to feel that experience from the moment they hold our product in their hands. We are the only brand in the US offering Prosecco, Sparkling Rosé and Prosecco Spritzers in cans, using Glera = Prosecco grapes from the beautiful and world famous region of Veneto in Northern Italy, the “Prosecco region”.

Our Vision and Brand Inspiration:

At Casa Luigi, we’re dreamers and doers. Our brand honors the memory of our beloved dog, Luigi, and our can design draws inspiration from my mother’s coffee mug, a cherished part of my morning ritual and now my evening Prosecco enjoyment. We take pride in offering our exceptional Prosecco in a can, each detail crafted with care and love. Our cocktails, inspired by European classics, have made waves in the U.S. – particularly our beloved Hugo Prosecco-cocktail. It’s the embodiment of summer with its elegant Elderflower, zesty Lemon, and a hint of Mint. Hugo is not just a cocktail; it’s an experience. It’s been a hit in Austria and Germany and was recently crowned the top summer drink of the year by The New York Times. We’re thrilled to be ahead of the curve!

Let’s talk about resilience next – do you have a story you can share with us?

Resistance in the Workplace: I’ve faced resistance in the workplace when launching our unique Prosecco cocktails in the U.S. market. Some doubted whether canned Prosecco could truly compete with bottled options. Meanwhile our flavors are celebrated, recognized and have won numerous awards in the segment. We are the only brand offering the world famous Aperol / Campari Spritz in a can. Our version is called “Veneziano”, based on this world famous Drink from Venice, Italy. – And our “Hugo” is unique, too. I think it will be the new IT Drink in the US and we are the only company offering it. I dare to say that I am ahead of times, using my European know how for the US beverage market.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

At Casa Luigi, we’re dreamers and doers. Our brand honors the memory of our beloved dog, Luigi, and our can design draws inspiration from my mother’s coffee mug, a cherished part of my morning ritual and now my evening Prosecco enjoyment. We take pride in offering our exceptional Prosecco in a can, each detail crafted with care and love. Our cocktails, inspired by European classics, have made waves in the U.S. – particularly our beloved Hugo Prosecco-cocktail. It’s the embodiment of summer with its elegant Elderflower, zesty Lemon, and a hint of Mint. Hugo is not just a cocktail; it’s an experience. It’s been a hit in Austria and Germany and was recently crowned the top summer drink of the year by The New York Times. We’re thrilled to be ahead of the curve!

Contact Info:

• Website: https://www.casa-luigi.com/
• Instagram: https://www.instagram.com/casaluigiprosecco/