Alright – so today we’ve got the honor of introducing you to Claude Hamilton. We think you’ll enjoy our conversation, we’ve shared it below.
Claude , looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
The mission of Creative Genius Studios® Is to create bold design and have profitable campaigns so my clients can standout in their industry field, service, offer or product. We do this with innovation and strategy. No matter the audience you serve you should your brand should be represented so well that it compels the consumer to forever buy into your brand. Creative Genius Studios® builds brands that bank!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Claude Hamilton and I love all things Creative. I am the CEO of Creative Genius Studios® a full service Branding and Graphic Design Agency located in Atlanta, Ga. I work with clients to create Bold Design and Profitable Campaigns, for their products, services or offers. With nearly 20 years in the creative design / artist field, Clients come to me when they want Creativity, Communication and Consistency in their brand.
I was raised in Pentecostal background, superficially the Church of God in Christ. In my early years, I could be found playing the organ, writing a song, leading praise and worship or even preaching, YUP A WHOLE PREACHER. Or directing the choir, I was always found in the artistic side church. As i grew in my gifts, graphic design chose me, i started designing the church bulletin, then came flyers, business cards, then came one clients, 10 clients, celebrity clients and the rest is history. It was evident I was apart of Heavens Creative Department lol. During those days my family and community said And knew said I was “talented”, “gifted”, “special”,. The WORD Creative wasnt a term that had definition but it always existed.
For many years, i didnt understand why I was so “gifted”, “talented”, “special”, i used to think I was a freak of nature, cause i could do so many things well and with excellence. It was clear i was cut from a different clothe, made of a different fibers. Then one day talking to my Aunt, whom I affectionately call “COOKIE”, she said to me one day after designing for her Women’s Empowerment event, her words to where “Nephew, your such a Creative Genius”. In that exact moment, THOSE words stuck to me like Mac and Cheese from Grandma’s House during Thanksgiving Dinner. This is where it was born. I heard it and BUILT what is known today as CREATIVE GENIUS STUDIOS®.
Our clients love working with me and my creative team. Clients are not just clients to us, they become family, as we create for them and educate them on the WHY AND HOW for each of their project request. Especially when they’ve executed a campaign or promotion that yields in dividends they were not expecting.
We are set apart from the rest because we focus on one thing and that’s LISTENING to our clients and providing them the LEVERAGE from a space to be the CEO’s of their company.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
Ok…..so a client of ours decided he wanted to release his book over, that we created to his social media platforms on Instagram and Facebook. We obliged him and said go for it. He posted about 7am, my team and I watched his comments sections on both platforms light up with a lot of congrats and celebration but noticed 85% of the comments was asking for the pre-order link for the book. I SAID WAITTTTTTTTT!!!!!!
I called him immediately, while he was at work, I told him take your lunch now and take your computer with you. He was absolutely in shock like, what am i about to do. I told him, you have money on the table and we dont leave any money on table. Within the hour of his lunch break, I walked him through a short setup of a e-commerce platform so we can take pre-orders. I told now, go back to those same threads of comments and now “@“ each one of them with the link to pre-order the book.
Mind ya’ll we just had the cover, the book was still being edited, it wasnt formatted yet. It was on any publishing site for purchase. IT WAS JUST THE COVER ONLY….and from this quick action strategy, he made a lot of money (an amount i can’t share) in 24hrs of link and book cover being posted. HE SAID TO ME, CLAUDE HAMILTON, YOU ARE ARE GENIUS MAN!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Now this a good question to ask…. I first had to TRUST my OWN CREATIVE POWER!!!! I’mma say it for the people in the back, TRUST MY OWN CREATIVE POWER. Once i leaned into it and trusted my Power, I could create anything.
I mastered surrendering my gift. My gift, your gift has been equipped with it’s OWN POWER SUPPLY. You have to surrender to it. Produce as its given to you, of course listen to your clients, but produce the way your gift is interpreting the project.
As i remained true to this, the authenticity was seen in my work, my communication with the clients and it translated in the money side of business for the client and for me. AUTHENTICITY IS YOUR AUTHORITY!!!! You dont have to prove nothing to nobody, you’ve got the goods and you’ve got what it takes. REST IN YOUR AUTHORITY AND REST IN YOUR AUTHENTICITY.
Contact Info:
- Website: www.claudehamilton.com
- Instagram: https://instagram.com/claude_hamilton?igshid=YmMyMTA2M2Y=
- Facebook: https://www.facebook.com/Hamiltonceo
Image Credits
Headshot By: Leone + Gray Photography