We were lucky to catch up with Claritha Henderson recently and have shared our conversation below.

Claritha , thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

I initially came up with the name Chic Creationz because my focus at the time was customized gift baskets mixing mid-tier luxury items with a variety of other items. I was between travel pharmacy assignments in 2013 and hopped on Pinterest looking for something fun and innovative to try as far as treatmaking. I started baking infused cupcakes using family, friends and coworkers as my taste testers. Fast forward to February 2015, and the brand became Chic Creationz & Treats.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Chic Creationz and Treats started in February 2015 as a creative outlet. I started out only making infused cupcakes and gift baskets.

They became popular at various vendor events and etc that I participated in during my first 3 years. My very first vendor event was in March 2015 for the students at UT Pharmacy School when they hosted their annual “Race for the Summit”. In 2016, I started nationwide shipping so that my supporters in Texas, Georgia, Wyoming and etc could have their Chic Creationz and Treats Experience. Shipping encouraged me to add infused cookies to the menu.

Next, I added gourmet brownies, popcorn, ice cream, cobbler, candies, and food and the list continues to grow. I’ve participated in a number of events as both a vendor and sponsor for Safe Families Memphis First Cupcake Wars and a few other non-profits. I’ve hosted a few bake sales for the non-profit, No Kid Hungry and I’ve done a number of giveaways. You have to give back, especially when you do everything from the heart. A number of my clients, which I call my Cupcake Sweetie Family, say they can taste the love I have to give through my food. I feel like everything that I do is an exchange of energy and I try my best to pour positive energy into everything that I serve. I’ve been quarantining since the pandemic started because I still serve people and want to protect myself and them at all times. I take that very seriously being a healthcare professional full-time for the last 16 years. I’m also ServSafe certified.

What’s worked well for you in terms of a source for new clients?

Google has been the best source of new clients for me. My website is one of the first to come up on the search engine when you type, “Infused Treats” in the city.

How do you keep in touch with clients and foster brand loyalty?

I keep in touch with my clients (Loyal Cupcake Sweeties) via text or social media. I try to do a sale menu of a few bestselling items from my main menu once or twice monthly and send that out. I also follow up with all orders both local and nationwide to ensure that they enjoyed their Chic Creationz and Treats Experience.

Contact Info:

• Website: www.chiccreationzandtreats.online
• Instagram: @chiccreationztreats
• Facebook: Chic Creationz & Treats
• Youtube: @crh1228
• Other: TikTok: @chiccreationzandtreats