We caught up with the brilliant and insightful Clarissa & Carolina a few weeks ago and have shared our conversation below.
Alright, Clarissa & Carolina thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
Carina means cute/pretty in Italian, and it’s a word that we often use, so we knew it was the perfect fit for our accessories brand. It also starts with a “C” just like our first and last names.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
CARINA started as a passion project during the COVID-19 pandemic.
As we daydreamed of the Italian Riviera where our family is from, we realized that cute accessories with Italian sayings didn’t exist, so we designed our own line of vegan leather statement accessories inspired by the colors of the Italian coast to fill that gap in the market.
We combined our fashion and entrepreneurial backgrounds to design the line together and look forward to continuing to expand our Italian lifestyle brand. This past year, we launched passport and card holders and are excited for what’s ahead!
How’d you meet your business partner?
We are grateful to be a mother/daughter team! There’s nothing better than working with your best friend every day on something that is so special.
We’d love to hear about how you keep in touch with clients.
We started CARINA as a passion project during the pandemic when we were unable to visit Italy and created a platform where others could daydream with us and escape. Our audience organically gravitated towards the content we were creating that showcased the Italian lifestyle, or “La Dolce Vita”. We’ve built a close community around this dream lifestyle and love engaging and building our brand with our customers’ input and feedback.
Contact Info:
- Website: www.shopcarina.com
- Instagram: @carinacompany
Image Credits
CARINA