Alright – so today we’ve got the honor of introducing you to Clara Guzman. We think you’ll enjoy our conversation, we’ve shared it below.
Clara , thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?
Dance like nobody is watching. Most couples are nervous about being the center of attention at their own wedding. Couples may think about kissing in front of others, giving a speech, or having their first dance. A trend I see rising and becoming very popular, is when the bride and groom have one final first dance at the end of the night. I know what your thinking, a first dance again? Well actually, the dance takes place when everyone has exited the venue and by everyone I mean every single guest, vendor, and family member. The first dance song is played once again for the bride and groom to soak in the most amazing day together… alone.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
As a business owner, I depend on my authenticity, support, faith, and optimism to operate my business. I started planning events for fun years ago, but as I have grown Events by Clara, my focus is to continue planning and own a venue someday. As a wedding planner/ day of wedding coordinator, I take the time to connect with my clientele during the process. We connect about their likes, dislikes, vendor recommendations, decor style, trends, and even their budgets! Weddings can get expensive for many reasons, but there are ways to save money without sacrificing quality or your desired style.
How did you build your audience on social media?
Events by Clara has a website page and Instagram page @eventsbyCG. My business instagram page has had its presence since 2017 and has accured over 450 followers. One way I gained the most followers was by doing a raffle to win Bad Bunny Concert Tickets. The requirement was to follow our page within a 15 min window. A raffle drawing took place immediately after to announce the winner. Within those 15min, we gained over 100 followers. My advice to keep growing your online presence is to keep showing off your work. Someone is always watching.
What’s been the best source of new clients for you?
The best source of new clients for me has been our online presence, weddings and events, and referrals. I always carry extra business cards with me, so when asked about my services I can lead them to my website and instagram page for visual information. From weddings, to birthdays, to other special events, I love providing the same excellent services to all referred clients. Events by Clara specializes in full event & wedding planning & day of coordinating in DFW. Now offering a 360 StellarSpin Videobooth camera with all of our packages!
Contact Info:
- Website: https://www.eventsbyclarag.com/
- Instagram: @EventsbyCG
- Youtube: https://www.youtube.com/@eventsbyclarag395