We’re excited to introduce you to the always interesting and insightful Ciera Reeves. We hope you’ll enjoy our conversation with Ciera below.

Hi Ciera, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

KpopWise, born out of a passion for the vibrant world of K-pop and Asian entertainment, stands as a dynamic publication dedicated to delivering comprehensive content that goes beyond the surface. Our mission goes far beyond the typical reporting of news, reviews, concert coverage, and interviews; we aim to provide a platform that amplifies diverse voices and perspectives within the K-pop community.

At the heart of KpopWise is a commitment to inclusivity, recognizing the importance of representation in media. By offering writing and photography opportunities majorly to women and people of color, we strive to break down barriers and create a space where underrepresented individuals can contribute their unique insights and talents to the industry discourse. In doing so, KpopWise aims to contributes to the broader goal of fostering a more inclusive and representative landscape in the realm of entertainment journalism.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

KpopWise is a publication outlet dedicated to K-pop and entertainment, serving as an invaluable hub for enthusiasts and newcomers alike who want to learn more about the artists. With a keen focus on delivering recent news, insightful reviews, exclusive interviews, and a plethora of engaging content, KpopWise caters to the fans worldwide without spreading inaccurate information and false rumors.

Beyond music, KpopWise extends its reach to encompass the broader spectrum of K-pop entertainment. Whether it’s coverage of high-energy concerts, behind-the-scenes glimpses into the lives of beloved idols, or immersive fan experiences. Moreover, KpopWise acts as a bridge between artists and their devoted fanbases, facilitating exclusive interviews that offer unparalleled insights into the creative processes, inspirations, and aspirations of the artists. Through these conversations, fans gain a deeper understanding and appreciation for the artists they admire, fostering a sense of connection and community within the global K-pop fandom.

I began writing about entertainment in 2009 while in college, and cofounded the outlet TuneN2IM, which meant “Tune into International Music.” After that I wrote for other K-pop focused publications before taking the leap to become the founder of KpopWise. At first the success of the publication solely depended on me and how much effort I was willing to put into it. Then I met wonderful writers and photographers who helped bring KpopWise to the level it is today. We gained attention from the agencies of K-pop artists and have gratefully been able to work on projects with the artists.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

As KpopWise has evolved and grown in prominence, it has garnered the attention and recognition of numerous agencies representing K-pop artists. This acknowledgment stands as a testament to the platform’s credibility, professionalism, and unwavering dedication to the K-pop community. Building trust and rapport with these agencies has paved the way for exciting collaborations and partnerships, allowing KpopWise to embark on thrilling projects alongside some of the most iconic figures in the K-pop industry.

Through these invaluable partnerships, KpopWise has had the privilege of delving deeper into the inner workings of the K-pop world, gaining unprecedented access to artists, their creative processes, and their artistic visions. From assisting in the promotion of highly anticipated comebacks to organizing exclusive interviews and events, KpopWise has played a pivotal role in amplifying the voices and talents of K-pop artists on a global scale.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

Overall, while the journey of creating a K-pop website can be rewarding, it also comes with its own set of challenges and complexities that may not be immediately apparent to those outside the creative sphere.

For many creators in the K-pop space, their work often voluntary, is fueled by an intense passion for the music, the artists, and the culture. This level of dedication often involves long hours, meticulous attention to detail, and an emotional investment in the content being created.

Websites displaying advertisements helps pay for the expenses that comes with running the publication. When fans take screenshots of the website without including the link to the article that they got the screenshot from, it actually takes away the engagement from the people who worked hard to produce the content. So if you enjoy our content, please help us out by properly crediting our publication as well!

Contact Info:

• Website: http://www.kpopwise.com
• Instagram: http://instagram.com/kpopwise_official
• Linkedin: https://www.linkedin.com/company/kpopwise
• Twitter: http://twitter.com/kpopwise
• Youtube: https://www.youtube.com/kpopwise

Image Credits
Emma Vurdien, Giselle Forero, Cheyenne Hoover, Charis Bagioki