We’re excited to introduce you to the always interesting and insightful Ciela Santana. We hope you’ll enjoy our conversation with Ciela below.

Ciela, looking forward to hearing all of your stories today. Let’s talk legacy – what sort of legacy do you hope to build?

The legacy I hope to build on is to express, create and be authentic yourself always- let go of who think you’re supposed to be and embrace who you truly are, always.
Peace love and light, Together we ascend.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi! I’m Ciela Santana- Owner of Butterfly Aura: a metaphysical traveling handmade creative experience and safe heaven for all.

I started my self owned business in the beginning of January 2022 to create & share intentional accessories that could help heal myself and others through handmade jewels, spiritual healing services and spreading spiritual knowledge.

The meaning behind Butterfly Aura is my spirit team showing up in butterflies all my life, guiding me to share my gifts and voice with the world so others can feel called to do the same! Butterfly meaning transformation, rebirth, change and Aura meaning your energy, highest self and the divine.

I have always been called to help others- as a child I grew up wanting to be a teacher, and here I am a year later with full of gratitude living my dream reality: full time teaching others my craft in my own way, and also learning from one another through local communities and monthly vendor pop ups.

Within this past year I have grown and accomplished multiple personal goals such as me opening my first business!
•creating handmade intentional designs with my amazing clients for all of their healing expressive needs:

Some work I’ve shared is in custom intentional necklaces, bracelets, earrings, worry stones, crystal candles, butterfly stickers, and metaphysical themed into my products (ex: self love, manifestion, protection, etc) & more!

•Incorporating projects:
-donation based monthly theme healing gatherings for the collective with tarot readings, singing bowls, meditations, yoga, creative activities, positive affirmations, and a safe place for anyone to heal and be themselves. events examples: (new moon manifestion, full moon release, inner child dance party, etc)

•new experiences: exploring San Antonio’s vendor opportunities
•starting on creating metaphysical theme clothes/tote bags and so much more upcoming in 2023!

I am soul excited to be able to share my story and healing energy with you all!
I want to say thank you to my loyal customers, friends and family for the constant wonderful support-
I truly am so thankful to be here: doing what I love, meeting my soul butterfly friends everyday through this and sharing healing in the world!

My purpose in this life is to expand my mind, body and soul to share the creative knowledge and spiritual healing to others everywhere; and I feel like I’m on the right track with that :)

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele is going to diverse locations around San Antonio- setting up at local events, passing out business cards, doing spiritual healing gatherings, and sharing it through social media.

We’d love to hear the story of how you built up your social media audience?

I started to build my audience on social media by posting weekly, including myself engaged with my products, and highlighting important information for my customers to get in contact with ordering items or details for upcoming markets I will be at.

The advice I would give for those just starting to build their social media presence is truly not caring about judgement, because if you love it that’s what matters! the people that love you will always find you and love your products as well! this is your sign TO DO IT!

Contact Info:

• Instagram: @butterflyaura111
• Other: Tiktok @butterflyaura111