We caught up with the brilliant and insightful Christopher Summers a few weeks ago and have shared our conversation below.

Hi Christopher, thanks for joining us today. What do you think matters most in terms of achieving success?

To me, success is defined by two fundamental principles: “never giving up” and “trusting your instincts.” It encompasses the ability to persevere and follow your inner voice, even in the face of adversity or when surrounded by skepticism. Achieving success requires a combination of unwavering determination, persistence, consistency, confidence, and compassion.

A crucial aspect of achieving success is recognizing that serving others is the key. This principle holds true in any entrepreneurial pursuit. When I discovered my passion for music and realized the impact I could have on others through my skills, I knew without a doubt that my calling was to serve through this art form. Witnessing the limitations of my previous lifestyle and income, I understood that becoming a self-employed entrepreneur was my pathway to unlocking success.

By embracing this newfound purpose and committing myself to the entrepreneurial journey, I embarked on a path driven by a deep desire to make a difference in the lives of others. This commitment fuels my determination to overcome obstacles and challenges along the way, as I strive to build a prosperous and fulfilling life through my music career.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My journey into DJing began in 2005 when I was a high school student. At that time, making friends was a challenge for me, as I attended a boarding school where students came from diverse backgrounds. It was during this period that my passion for music flourished, especially as I started learning the art of DJing with the guidance of some upperclassmen who mentored me. Music had always held a special place in my heart, stemming from my early exposure to captivating melodies in video games and the influence of my parents, who deeply appreciated artists and genres in reggae, dancehall, and jazz.

Following my graduation from Ohio University, where I earned a BSc in Communications with a Double Major in Audio Production & Music, I continued pursuing my passion for DJing and music production. During my time at the university, I had the opportunity to showcase my DJ skills and produce music for various events and local musicians on campus. These experiences further fueled my determination to forge a path in the music industry.

Seeking to expand my knowledge and gain practical experience, I decided to move to Columbus, OH, where I immersed myself in the workings of the professional world. With the ultimate goal of establishing my own self-employed venture, I took deliberate steps to understand the intricacies of event production, DJing, and live sound. This invaluable real-world exposure not only honed my skills but also provided me with the necessary insights into running a successful business.

Now, as the proud proprietor of my own LLC-based enterprise, I specialize in DJ services, live sound engineering, and event production. By leveraging my expertise and passion, I strive to create memorable experiences for clients and audiences alike. Through my business, I aim to deliver exceptional performances, top-notch sound quality, and seamless event execution, ensuring that each occasion is an unforgettable celebration of music and entertainment.

What’s a lesson you had to unlearn and what’s the backstory?

I had to undergo a process of unlearning the misconception that a conventional job was the only means to earn money. This belief is deeply flawed. The truth is, to generate income, you must engage in selling. A job serves as a medium through which you sell your time, and this realization eluded me for some time. While everyone’s experience with employment differs, I recognized that it did not align with my aspirations. The sense of being financially confined and having to seek permission for personal pursuits clashed with my values.

It is important to acknowledge that not everyone is suited for entrepreneurship. However, once I discovered that earning a living involved selling goods or services, I realized that the notion I had fallen for was fundamentally flawed. When we venture into the world, we encounter countless transactions occurring each day. Even simple tasks, such as mowing a lawn or raking leaves, can be opportunities to make a few dollars. The possibilities for earning money are boundless, and the only hindrance to supporting our desired lifestyle lies within our mindset.

By understanding that money can be earned through various avenues, I liberated myself from the limitations imposed by traditional employment. I embraced the concept of selling value in exchange for financial rewards and embarked on a journey of entrepreneurial pursuits. This shift in perspective has empowered me to explore diverse opportunities, create my own path, and chart a course toward financial independence and personal fulfillment.

Can you tell us about what’s worked well for you in terms of growing your clientele?

In order to excel in the realm of business and marketing, two key principles are crucial: treating people with respect and staying abreast of current marketing solutions.

First and foremost, fostering positive relationships and treating people well is paramount. Recognizing the inherent value and importance of every individual you interact with cultivates trust, loyalty, and a positive reputation. By displaying empathy, active listening, and genuine care, you establish strong connections that can lead to fruitful collaborations, loyal customers, and a supportive network. Treating people well not only reflects your character but also lays a solid foundation for long-term success in the business world.

Furthermore, staying up to date with the ever-evolving landscape of marketing solutions is essential. The field of marketing is dynamic, with new technologies, platforms, and strategies emerging constantly. Remaining knowledgeable about the latest trends, consumer behavior patterns, and cutting-edge tools empowers you to make informed decisions and stay ahead of the competition. Continuous learning, attending industry events, engaging in professional development, and leveraging digital resources will ensure you remain agile, adaptable, and equipped to effectively navigate the rapidly changing marketing landscape.

By combining the core values of treating people well with a commitment to staying informed on current marketing solutions, you position yourself for success. Valuing relationships and showing respect lays the groundwork for strong connections and opportunities, while staying updated on marketing trends and strategies equips you with the tools to engage audiences, deliver impactful campaigns, and drive meaningful results.

Contact Info:

• Website: www.ishinemusicpro.com
• Instagram: https://www.instagram.com/ishinemusicpro & https://www.instagram.com/djishinelive
• Facebook: facebook.com/ishinemusicpro