We caught up with the brilliant and insightful Christopher Najarro a few weeks ago and have shared our conversation below.
Alright, Christopher thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?
Beyond Real Estate – The Mission of Christopher Najarro & The Najarro Group
Christopher Najarro is more than a Realtor—he’s a dedicated advocate and adviser to his clients helping them to create lasting memories while building multigenerational wealth. As a father of two incredible boys, he understands that a home is more than just a place to live; it’s the foundation for stability, family milestones, and a lasting legacy.
Having moved nearly every year since kindergarten, Christopher knows firsthand the deep impact that homeownership can have. His personal journey fuels his passion to help others find not just a house, but a livable investment—a place where they can build security, wealth, and a future for generations to come.
Christopher has witnessed Las Vegas’s remarkable growth and evolution of his hometown. Partnered with Simply Vegas Real Estate, he combines deep market expertise, strategic negotiation skills, and a commitment to delivering a seamless, client-focused experience. Whether guiding first-time buyers, seasoned investors, or those expanding their rental portfolios, Christopher ensures every client receives the highest level of service.
Beyond transactions, Christopher is passionate about shaping the future of Las Vegas through affordable and sustainable housing initiatives, helping more families achieve homeownership while contributing to the city’s long-term prosperity. His mission is clear: to go Beyond Real Estate—helping people not just buy and sell homes, but build wealth, create stability, and leave a lasting impact.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Beyond Real Estate – The Story of Christopher Najarro & The Najarro Group
Who I Am & How I Got Started
I’m Christopher Najarro, a dedicated real estate professional, entrepreneur, and father of two incredible boys. My journey into real estate was deeply personal—I moved almost every year since kindergarten, an experience that shaped my understanding of the value of stability, community, and homeownership. Seeing firsthand how a home can transform a family’s life, I developed a passion for helping others create lasting memories in a place they can truly call their own.
Since the early nineties, I’ve witnessed the rapid growth and transformation of Las Vegas. I knew that real estate wasn’t just about buying and selling properties—it was about building wealth, creating security, and helping people invest in their future. That mission became the foundation of my career and the driving force behind my brand, The Najarro Group, which operates at Simply Vegas Real Estate, one of the top 1% brokerages in the Vegas Valley.
What We Do & The Problems We Solve
At The Najarro Group, we go Beyond Real Estate—helping clients not just buy and sell homes, but strategically build wealth, secure long-term investments, and create spaces that reflect their lifestyle. Whether working with first-time buyers, high-net-worth individuals, or investors building rental portfolios, we provide tailored expertise to meet their goals.
We specialize in:
• Luxury & Residential Real Estate: Helping buyers and sellers navigate the market with expert guidance, negotiation strategies, and seamless transactions.
• Investment Properties: Assisting investors in identifying high-return opportunities and optimizing rental properties.
• New Construction & Development: Providing insights into pre-construction opportunities, including exclusive high-rise and master-planned community projects.
• Sustainable & Affordable Housing Initiatives: Advocating for and working on projects that bring innovative, affordable housing solutions to Las Vegas.
A unique extension of our brand is Najarro Design Concepts (NDC), which helps clients maximize their properties—whether by creating the perfect home environment or increasing rental income through smart interior designs and renovations.
One of the biggest problems we solve is helping clients make informed decisions in a fast-moving market. Real estate can feel overwhelming, especially in a city like Las Vegas, where trends shift rapidly. We provide clarity, strategy, and an edge in negotiations so our clients feel empowered every step of the way.
What Sets Us Apart
What truly differentiates The Najarro Group is our commitment to going Beyond Real Estate—we’re not just selling homes; we’re helping people transform their lives. Our approach is relationship-driven, not transactional. We focus on long-term success for our clients, ensuring that each purchase or sale is part of their bigger financial and lifestyle goals.
A few things that set us apart:
• Hyperlocal Expertise: Having grown up in Las Vegas, I’ve seen its evolution firsthand. My deep knowledge of the city’s neighborhoods, developments, and investment opportunities allows us to guide clients with unique insights.
• Investor-Focused Strategies: Many agents focus on single transactions, but we take a portfolio-building approach, helping clients grow their real estate assets strategically over time.
• Personalized Service: Whether it’s a first-time homebuyer or a seasoned investor, we tailor our strategies to fit each client’s needs.
• Commitment to Supporting our Clients: Offering full-service design consultations through Najarro Design Concepts, we’re always evolving to serve our clients better.
What I’m Most Proud Of
Beyond the numbers and success stories, what I’m most proud of is the impact we’ve made in people’s lives. Seeing families find their dream home, investors secure generational wealth, and first-time buyers achieve homeownership drives me every day.
I’m also incredibly proud of my work in affordable and sustainable housing initiatives. Las Vegas is growing fast, and I believe everyone deserves access to quality, attainable housing. By working on projects that bring sustainable and innovative housing solutions to the city, we’re contributing to something bigger than just real estate—we’re helping shape the future of Las Vegas.
What I Want People to Know
If you’re looking for a real estate experience that goes beyond buying and selling, my team is here to help you build wealth, create stability, and make smart, future-focused decisions. Whether you’re purchasing your first home, expanding your investment portfolio, or looking for guidance in this ever-changing market, we bring expertise, passion, and a commitment to excellence.
I passionately believe real estate is not just about properties—it’s about people, vision, and legacy. That’s why The Najarro Group is committed to elevate the experience when buying or selling a home every single day and live by the words Beyond Real Estate .
Do you have any insights you can share related to maintaining high team morale?
Managing a team—especially in a high-performance industry like real estate—requires clear leadership, strong communication, and a culture of accountability and growth. Here are the key principles I follow to ensure my team stays motivated, engaged, and driven to succeed:
1. Set a Clear Vision & Mission
A strong team needs a shared purpose beyond just closing deals. At The Najarro Group, our mission is to go Beyond Real Estate—helping clients build wealth, create stability, and make smart, future-focused decisions. When your team understands why they do what they do, their work becomes more meaningful, and they stay motivated even in challenging times.
2. Lead by Example
As a leader, I set the pace. If I expect my team to be consistent, disciplined, and proactive, I have to embody those qualities myself. That means:
• Staying accountable for my own goals.
• Being hands-on and available when they need support.
• Constantly improving my own skills and knowledge.
3. Prioritize Open & Honest Communication
A team thrives when communication is clear and direct. I hold quarterly team reviews where we discuss performance, challenges, and personal development. These meetings aren’t just about numbers—they’re about checking in on mental state, resilience, and what’s needed for continued success.
I also encourage daily or weekly check-ins so that my team always knows they have support and direction. Creating a culture where people feel safe to ask questions, share struggles, and celebrate wins is key to maintaining morale.
4. Invest in Their Growth & Development
People perform best when they see a future in what they’re doing. I focus on mentorship and skill-building, whether through industry training, negotiation workshops, or business development coaching. The goal is to help my team not just sell homes but become top-tier professionals who can build long-term success in real estate.
5. Recognize & Reward Effort, Not Just Results
Results matter, but so does effort. In real estate, deals can take time, and it’s important to acknowledge the hard work that goes into prospecting, networking, and lead nurturing—even before a sale is made. A culture of recognition keeps morale high and shows that success isn’t just about the final outcome; it’s about consistency and persistence.
6. Create a Supportive & Fun Culture
Work should be challenging, but it shouldn’t feel like a grind. I make sure my team celebrates wins, whether big or small, and that we create moments to connect outside of work. Whether it’s attending industry events, going to high-end networking mixers, or just grabbing dinner together, these moments help build relationships and a sense of team loyalty.
7. Adapt & Innovate
The real estate market is constantly evolving, and so should the way we work. Whether it’s leveraging AI for lead follow-up (like CloseBot), streamlining workflows in Go High Level, or improving marketing strategies, I encourage my team to embrace new tools and methods that make their jobs easier and more effective.
Final Thought: Create an Environment Where People Want to Win
At the end of the day, a great team isn’t just about individual
How’d you build such a strong reputation within your market?
What Helped Me Build My Reputation Within My Market?
Building a strong reputation in real estate—especially in a competitive market like Las Vegas—doesn’t happen overnight. It requires consistency, trust, and a commitment to delivering results while putting people first. Here are the key factors that helped me establish myself as a respected and recognized name in the industry:
1. A People-First Approach
From the beginning, I’ve always prioritized relationships over transactions. My clients aren’t just numbers to me—they’re individuals and families making one of the biggest financial decisions of their lives. Whether it’s a first-time homebuyer, a luxury client, or an investor expanding their portfolio, I take the time to understand their needs, educate them on the process, and provide strategic guidance that aligns with their long-term goals.
This relationship-driven approach has led to a strong referral network, repeat clients, and a reputation as someone who genuinely cares about the people I work with—not just the deal.
2. Deep Market Knowledge & Expertise
Having grown up in Las Vegas and witnessed its transformation over the years, I bring firsthand insight into the city’s growth, trends, and investment potential. Clients trust me not only because of my negotiation skills but because I can offer data-driven advice and unique insights about different neighborhoods, upcoming developments, and market shifts.
By positioning myself as a true expert—not just another Realtor—I’ve been able to attract both local and out-of-state clients looking for someone who understands the nuances of the Vegas market.
3. Strong Negotiation & Problem-Solving Skills
Real estate isn’t just about finding the right home or property—it’s about making the deal happen. Whether it’s securing the best price for my buyers, maximizing returns for my sellers, or structuring deals that work for both parties, I’ve built a reputation for being a strategic negotiator who gets results.
Clients appreciate that I fight for their best interests, think creatively to overcome obstacles, and bring experience to the table that ensures smoother transactions, even in complex situations.
4. Embracing Innovation & Technology
I’ve always been a big believer in leveraging technology to stay ahead of the competition. From implementing automated follow-ups to streamlining workflows and SOP’s, I use advanced tools to enhance efficiency, improve client communication, and ensure no opportunity is missed.
This commitment to innovation has set me apart in a market where many agents still rely on outdated methods. Clients and investors appreciate that I bring a modern, data-backed approach to buying, selling, and investing.
5. Consistent & High-Quality Marketing
A strong reputation is built not just on service but also on visibility and brand consistency. Through professional video marketing, social media content, SEO strategies, and high-end property presentations, I ensure that my listings—and my personal brand—stand out in the market.
By positioning The Najarro Group as a high-performing, professional, and trusted real estate brand, I’ve been able to attract top-tier clients and establish credibility in the industry.
6. Commitment to Growth & Education
I never stop learning. Whether it’s mastering new negotiation techniques, studying market trends, or networking with top professionals, I’m always looking for ways to improve and bring more value to my clients.
This growth mindset has helped me stay adaptable and ahead of the curve, ensuring that my clients always receive the best strategies and insights available.
7. Giving Back & Creating Impact
I’m not just here to sell homes—I’m here to make a difference in the community. My involvement in affordable housing initiatives, sustainable development projects, and mentoring new agents has strengthened my reputation as someone who cares about the long-term future of Las Vegas, not just the next commission check.
By focusing on projects that go Beyond Real Estate, I’ve been able to build relationships with city officials, developers, and industry leaders, which in turn has opened doors to exclusive opportunities and positioned me as a key player in the market.
The Bottom Line: Reputation is Built on Actions, Not Just Words
My reputation in the Las Vegas real estate market has been built on a foundation of trust, expertise, innovation, and an unwavering commitment to helping people succeed. Whether it’s my clients, my team, or my community, I believe that real success is measured by the impact you make—and that’s what continues to drive me forward every day.
Contact Info:
- Website: https://www.tnglv.com
- Instagram: https://www.instagram.com/christopher_w_najarro?igsh=MTRsODduaDNoMG01aQ%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1A3iFAQbiA/?mibextid=wwXIfr
- Youtube: https://youtube.com/@thenajarrogroup?feature=shared
Image Credits
Photos are all property of The Najarro Group