We were lucky to catch up with Christopher Dubois recently and have shared our conversation below.

Christopher, appreciate you joining us today. Can you talk to us about a project that’s meant a lot to you?

The current project I’m working on feels like the most meaningful experience I’ve had so far. It’s my first full length solo project, so I wanted to make sure it represented me and the things that I’m excited to listen to. One of the most important aspects in music to me is a good bounce/groove, so I wanted to create a project that maintains the bounce for the whole thing. I love hip-hop the most, but electronic music and dance music in general are not far behind. All of these different flavors in those worlds – Jersey club, house, Brazilian funk, etc. – I thought I could honor them while putting my own spin on it to make something new. It also marks the first solo project where I was able to produce and mix everything here. I’ve been able to work in my own process for the most part, allowing me to really focus on getting these songs to a place I was proud of. At this point, I’m in the later stages and would like to get a few videos to solidify the visual aspect that goes along with it. This is my most meaningful project because it is the most “me”, the most accurate representation so far of all of my influences and what I love most about making music.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I go by 724x; I’m an artist, producer, and engineer from New York. I’ve loved music my whole life but didn’t really get into making it until 2019. My music falls mostly under hip-hop, with major influences from both electronic and experimental artists/styles. I love blending genres to make something both rare and entertaining. I’m a producer and engineer first, which lets me experiment and create in a unique way; I’m able to write songs and develop moments with the mix in mind. I also love film, which inspires me to add a cinematic flair to the songs I work on, as well as a focus on distinctive and powerful visuals to complete the vision. I’ve released solo music, as well as projects with The Neverending Mixtape & The Classifieds. I’m excited to release more and expand my audience through hard work and creativity.

What do you find most rewarding about being a creative?

The most rewarding aspect for me is exceeding my own expectations and creating music that I can put into my own rotation. A lot of my favorite artists have either diverged from the path I imagined them to be on, or have stopped making music altogether. After years of being sad about that situation, I’ve since decided to make the music that would fill that same void in my heart. Being able to enter that creator mode and build sounds, grooves, and melodies that I can find myself singing and dancing along to will always be an amazing moment for me. Being able to share that with others and see them nodding, smiling, and grooving with me is something I’ll never take for granted.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

As an artist – the longer you’re able to hold onto your own identity and what makes you special, the more meaningful the art will be and the closer you get to achieving your own vision. Even in a time where music has become synonymous with marketing and social media, you can always find creative angles to express yourself and express abstract ideas in an engaging way. One of the ways that I hold onto that freedom is adding as many tools to the arsenal as possible. The more steps in the process that I can either own or be involved in, the more these pieces can synchronize and build a more cohesive experience. Experimenting is also important to teasing out new aspects of your artistry – if you become predictable, you stop being exciting. This is why I’ve tried out so many different approaches and styles – the lack of expectation allows you to give everything a shot.

Contact Info:

• Instagram: https://www.instagram.com/x724xx/
• Other: https://msha.ke/724x – all links

Image Credits

Image 1: Akaer Studio
Image 2: James Avalos
Image 3: Edgar Vivar
Image 4: Daniel Ryan
Image 5: Akaer Studio
Image 6: Christopher Dubois