We were lucky to catch up with Christopher Drukker recently and have shared our conversation below.

Alright, Christopher thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Offer musicians in the industry a wide and solid level of service and experience, with the relatable understanding of the history and mechanics of being a creative individual

Christopher, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Networking is key to my experience, and the willingness to take chances and create marketing materials of very high quality. the experience is very solid with over 2,000 projects in the industry to date. The discipline of working and managing many assignments assignments with vast personalities often negotiating with these entities can be very a daunting experience while maintaining the integrity of the work. almost 80%-85% of my assignments comes from referrals. Very few if any, in my industry of graphic design, have the scope and extensive experience which took 40 years to build in the music industry. The craft of my work is essential, that the focus has always been to keep the work at a very high level. Problem solving is key in any work but particularly in the music industry where one has to not only solve creative issues but mange the artist to keep them on in-line with their objectives and narrow time frame. Grateful for the experience and relationships forged with many notable figures in the music industry. My branding from what I hear from my clients, is usually the following: “you are everywhere” or hearing that I posses a high degree of historical knowledge of music history, or having a diverse language of artistic style with great integrity that is hopefully conducive to properly representing the music itself. or having great passion and commitment to the work attitude and services offered.

What do you think is the goal or mission that drives your creative journey?

What drives my mission is my passion of work, that thankfully dovetails into what the music industry needs ie. photography, creative understanding , social and technical communication skills, retouching, graphic design, marketing, documentation, vast music historical knowledge, stage management and illustration

We’d love to hear a story of resilience from your journey.

As described earlier, networking is key, often I hear that networking is a selfish endeavor, “How can you help me”, I feel it is really the opposite of this idealism, but rather helping others, sometime without fiscal renumeration.

Contact Info:

• Other: Although I have an account on FB and Instagram Most of my work is verbal referrals, so I really don’t use these resources, which is counter how most interact these days, so email is best for me: [email protected]

Image Credits
Christopher Drukker