Alright – so today we’ve got the honor of introducing you to Christopher DeMassa. We think you’ll enjoy our conversation, we’ve shared it below.

Christopher, looking forward to hearing all of your stories today. Can you tell us about an important lesson you learned in school and why that lesson is important to you?

Currently, I am enrolled at Savannah College of Art and Design, which offers special classes called SCADpro. In these classes, students are handpicked by professors for the privilege of working with an industry client. Recently, I had the opportunity to work on a project with BMW. While I can’t discuss the details of our discussions, what I learned from working with such a large group was monumental.

From the first day, I felt as if I wasn’t meant to be there and worried that one of the project leaders might overlook me or that I wouldn’t have a say in the project. However, the opposite happened. Everyone was willing to help and collaborate, exploring ideas from the entire group. Although others had jobs or were about to graduate, they entrusted me to present to the client and work diligently across different teams.

What I learned is that, while specific experience is very useful, what really matters is the drive to learn, adapt, and overcome challenges. I discovered how rewarding it is to put in extra effort and how that effort directly impacts the quality of experiences like these. Ever since, I’ve tried to keep that mindset and trust that the people I work with share the same attitude

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I was born and raised in Sarasota, Florida. I’ve always had a curious nature and a desire to help others, striving to make a positive difference in the world beyond just myself. When I discovered User Experience Design, I realized it was the perfect fit. It allowed me to help people in their day-to-day experiences while creating beautiful graphics for them to enjoy. I love solving problems and understanding different perspectives, and I believe empathy and active listening are key in this profession.

As far as services, we create anything that someone interacts with, whether on a computer screen, a phone, or even in a virtual space. We bridge the gap between logic and human interaction, enabling seamless and smooth communication between people and technology. Personally, I believe the world is evolving at an increasingly rapid pace, and helping others focus on what truly matters to them is what’s most important. My passion for visually appealing, interactive, and responsive design drives me to craft experiences that are both functional and delightful.

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn the idea that design should be our first focus. When I started college as an illustration student, the main emphasis was on how things looked. However, in the field of User Experience Design, it’s about striking a balance between form and function, supported by research and carefully crafted ideas. Only then do we create stunning visuals to complement the strong foundation we’ve established.

Changing my mindset in this way is something I’m still learning, but I love experimenting with it on every project. This approach not only aligns with my passion for visually appealing and responsive design, but also with my enjoyment of collaborative, research-driven work

How do you keep your team’s morale high?

I’ve been on a variety of different teams throughout my creative career, ranging from just me and one other person to a group of 23 creatives. Throughout these experiences, I’ve learned how important it is to keep morale high and to maintain an even stronger sense of personal integrity. When a project lead is unsure of what they’re doing, it quickly shows in the team’s attitude and presentation. But simple things like smiling more and taking a moment to respond thoughtfully can make a big difference in the overall experience of working together.

I firmly believe that good design comes from iteration and collaboration, not from a single magical idea. Once you and your team understand that you’re all working together to create something great, a strong energy forms that motivates everyone to put their all into the project. This positive, collaborative environment is what I strive for in every creative endeavor, whether in a team of two or an entire studio.

Contact Info:

• Website: https://chrisdemassa.framer.website/
• Linkedin: https://www.linkedin.com/in/chris-demassa-77baa72a5/