We’re excited to introduce you to the always interesting and insightful Christopher D Thomas. We hope you’ll enjoy our conversation with Christopher D below.

Christopher D, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Within the industry of marketing, most industry experts will say that continuous rebranding is not effective.

It’s absolutely crucial you learn how to excel over your competition … my philosophy is that businesses, both large and small need to “re+inVent” annually.

For example: One of the keys for professionals to stay competitive is to upskill and reskill. In fact, a report from Citrix found that 82 percent of employees and 62 percent of HR directors said workers need to reskill or upskill “annually to maintain a competitive advantage”.

When ever I get the opportunity to speak with an audience of Entrepreneurs and Business Owners … I ask them what about their businesses, are the products or services they provide any different? They must be rebranded, reinvented too!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Updated Bio for Christopher Thomas (Updated October 23)

Background
Christopher Thomas, a leading business entrepreneur, marketing mogul, and motivational speaker, is passionate about helping his clients reach their highest potential. He has spent his entire career helping business leaders and executives solve complex marketing problems, and his innovative approach to business and marketing strategy consulting has significantly increased the bottom lines of all of his clients.

Growing up in a family of entrepreneurs, Christopher was born and bred to excel in innovation and business expertise. He started his first business at 15 years old and has expanded his business portfolio to include several other ventures, including inMMGroup – a full service marketing agency.

Before establishing inMMGroup in 2002, Christopher worked his way through the corporate and government sectors to gain the knowledge, skills, and expertise needed to thrive as a marketing and business strategist for clients from any industry.
Christopher provides a unique viewpoint to each of his clients and uncovers undervalued potential in their businesses. This ingenious quality provides an opportunity for his clients to increase the income, wealth and success of their business. Many of his ideas and strategies have led to millions of dollars in profit increase for his diverse portfolio clients.

As an industry leader, Christopher identifies and teaches clients the factors that limit and restrict their business growth. He exposes his clients to a myriad of effective and profitable marketing strategies with lower risk. He also takes successful concepts from different industries and adapts them to a specific business – giving his clients an advantage over their competition.

Christopher has the unique ability to see hidden assets and overlooked opportunities to maximize results for his clients.

Awards and Recognitions
Christopher’s innovative marketing and business strategies have garnered recognition by major media outlets, such as Benzinga, NBC, Fox, and CBS.

He has also been selected to serve as an ongoing marketing instructor for GoDaddy and the Alabama Small Business Development Center.

In attention, Christopher is the former Director of Communication & Administration for Fulton County Commission – District 4.
To enhance his knowledge in the government and finance sectors, Christopher attained his County Government Law and County Government Finance Certifications from the Carl Vinson Institute of Government at the University of Georgia.
With Christopher’s guidance, inMMGroup was awarded the TGE Award for “Best Website for 2022”, and 2022 Best Digital Marketing Agency by DesignRush.

Publicity
Christopher has been featured in several noteworthy publications, including Modern Luxury Magazine, inCity Magazine, Rollingout Magazine, Creative Loafing, Marketing Week, Adweek, Entrepreneur, SQSB, and Campaign Magazine.
His notable speaking engagements have included: PRE NBA All Star’s Business OutReach, epiConference, US Virgin Islands Economic Development, Making the Global Brand – Master Class, The Wealth With A Vision Tour, the Los Angeles Independent Filmmakers Power Summit and Road To A Million – Global Summit.

Notable Clients
Through inMMGroup, Christopher and his team serve a broad range of clients, varying in size and covering over 50 industry sectors. Industry sectors include, but are not limited to: automotive, finance, entertainment, health and wellness, government, technology, and hospitality.

Many major industry clients have called on Christopher and the inMMGroup to help them achieve their marketing and business goals, such as Rolls Royce, Coca Cola, branches of the United States Armed Forces, The W Hotel, the City of Montgomery, the City of Atlanta, Health Services Incorporated, Publix, Bloomingdales, Macy’s, and American Express.

Community Involvement
Outside of helping clients reach their highest potential, Christopher enjoys partnering with local nonprofit organizations in “Community Giveback” initiatives to support members of the community. He is a Founding Chapter Member of the Private Directors Association, a volunteer-run organization designed to help private companies create, upgrade, and professionalize their boards. He also is the former Chairman of the Board for Women of Refined Gold, Inc., an organization established to educate, empower, and end repetitive cycles of unhealthy relationships. In his free time, Christopher enjoys spending time with his family, fishing and other outdoor activities.

How do you keep your team’s morale high?

This is a very loaded question, but a VERY good one. I say that the most important thing to keep in mind is to be “Authentic” … no one like a fake, a put on, someone not being genuine.

It will show in everything someone does or say.

Here are a few things we do:

1. Keep minds active and creative across your team
Nobody likes doing boring work, so if your team does the same stuff every day, it shouldn’t be a surprise their morale has fallen.

2. If someone is doing a good job—tell them!
The simple act of telling someone they are doing a good job can have a massive impact on their morale.

3. Communication
Feedback is one of the best tools a company can use to improve, but it’s essential for your employee’s growth as well. With so many employees wanting to grow and develop companies need to give feedback to help them.

How do you keep in touch with clients and foster brand loyalty?

To foster brand loyalty, takes one (1) thing: CONSISTENCY

However, brand loyalty is stronger than customer loyalty.

Both customer loyalty and brand loyalty are built because people love a brand’s product, service and/or customer service, and think that a brand is offering significant value.

Customer loyalty, though, is about monetary value.

Brand loyalty, though, is loyalty that lasts regardless of price. Customers who possess brand loyalty will always buy from your brand because they love the brand. Even if a competitor offers a lower price, they still stick with your brand.

Contact Info:

• Website: https://inmm.group/
• Instagram: https://www.instagram.com/itscthomas/
• Facebook: https://www.facebook.com/cthomasthebrandmaker
• Linkedin: https://www.linkedin.com/in/incitymag/

Image Credits
Professional Images: Michael Moorer