We’re excited to introduce you to the always interesting and insightful Christine Landis. We hope you’ll enjoy our conversation with Christine below.

Hi Christine, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

The idea for Peacock Parent came from my own experience navigating parenthood and realizing how much time management plays into the day-to-day, yet no one was talking about time. Everyone else was focused on wipe dispensers, swaddles, and formula versus breastfed babies, but no one was addressing the demands on our time as parents and more importantly solutions. And diving into that conversation felt unique to me – just like a peacock.

Like so many parents, I wanted to be present for my family, but I also felt pulled in a million directions. I started looking at how I could simplify and delegate tasks, not to do less as a parent, but to free up more space for the moments that mattered. In a society where “supermoms” are glorified for doing it all, I chose to hire help and literally buy more time with my family, partner, friends, and myself. Rather than hide from that fact, I am proud of it and hope more parents that can afford the luxury of delegating at home will also proudly align with being a peacock parent themselves.

For me, a peacock symbolizes strength, beauty, and confidence—all qualities that can define parenthood when we have the right support. I also wanted the name to be inclusive, which is why I chose “Parent” rather than something focused only on moms. Parenthood is a shared experience, and both parents deserve to approach it with intention, support, and the ability to prioritize their time without guilt.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I started my career in business after joining my family’s company in 2003. What started as a small, niche business grew into an industry leader under my leadership. After my mother passed away in 2010, I took over as President/CEO and transformed the company by introducing new reports, automation, and technology-driven solutions. Competing against publicly traded companies, I used our smaller size as an advantage—going on listening tours, identifying inefficiencies, and making data-driven decisions that ultimately led to the business becoming an attractive acquisition.

In 2018, I sold the company and “retired” at 36. Then, I became a mother, and everything changed. I quickly realized that the same skills that helped me run a successful company could be applied to parenting. Most people separate work and home life, but I leaned into my CEO mindset to create a structured, efficient schedule based on the value of my time, which allowed me to be fully present with my children.

That’s how Peacock Parent was born. It’s a platform designed to help parents manage their time with the same strategic mindset at home, as they would at work. We provide free parenting resources for delegating low-joy tasks and reclaiming quality time, along with a paid subscription service through Proxy by Peacock Parent. Proxy instantly matches families up to vetted, time-saving services, that fit within their budget, so that every family can start delegating with confidence today and experience more time for the fun stuff!

What sets Peacock Parent apart is our approach to redefining parenthood by prioritizing time, efficiency, and joy. We help parents build a village of support, normalizing delegation and outsourcing to reduce the mental and physical load of running a household. Through step-by-step guidance, we empower parents to hire the right help, from home managers to chefs, bookkeepers, babysitters, laundry services, and everything in between. Most importantly, we shift the focus away from bartering over time and toward creating more quality moments with family, allowing both parents to show up as their best selves.
At the end of the day, my goal is to help parents show up fully as themselves—with energy and the time to be present—because that’s what their kids need most.

Have you ever had to pivot?

One of the biggest pivots in my life came unexpectedly—just three months after selling my company, I found out I was pregnant after years of trying. It felt surreal to experience two life-changing moments back to back, and I was overwhelmed with gratitude. But once the initial excitement settled, reality hit: I had spent years running a company with strategy and intention, yet stepping into parenthood felt like entering completely uncharted territory.

My partner and I were committed to sharing the load, but we quickly realized how much of parenting happens behind the scenes—the decision fatigue, the mental checklist that never ends, the constant coordination. It wasn’t just about being great parents; it was about figuring out how to manage our lives in a way that allowed us to be present for each other and our child.

At first, I thought I had to do it all myself. But if I had learned anything in business, it was that leadership isn’t about handling everything alone—it’s about building the right support system. I let go of the guilt, sought out experts, and structured our home life in a way that gave us more time and energy for the moments that actually mattered. That shift not only made me a better parent but also created space for my partner to be just as involved. Looking back, that pivot—embracing delegation and valuing our time at home equal to that in business —became the foundation for Peacock Parent and everything I do now.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest lesson I had to unlearn was the idea that asking for help is a sign of weakness. Early in my career, I thought being a strong leader meant doing everything myself. When I took over the family company, I felt immense pressure to prove that I could handle it all. Over time, I realized that real leadership isn’t about doing everything alone—it’s about building a strong team, trusting people, and letting go of control. Once I embraced delegation, the company thrived.

Fast forward to parenthood, and I found myself facing the same challenge. Society tells parents, especially mothers, that they should “do it all”—but that’s a recipe for burnout. I had to unlearn the guilt of outsourcing childcare, hiring a housekeeper, and delegating tasks that didn’t bring me joy.

Instead of seeing it as “not doing enough,” I reframed it as a way to show up better for my kids. The more I delegated low-joy tasks, the more energy I had to be present and engaged with them. That’s the core philosophy behind Peacock Parent: Parenthood is a job, and we should treat it as such—by building a team, delegating when needed, and prioritizing our time.
Now, I proudly tell parents: Asking for help doesn’t make you weak—it makes you smart.

Contact Info:

• Website: https://peacockparent.com/
• Instagram: https://www.instagram.com/peacockparent/

Image Credits

Dayley Photography