We’re excited to introduce you to the always interesting and insightful Christine Dy. We hope you’ll enjoy our conversation with Christine below.
Christine, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
At the start of the pandemic, many friends running micro-businesses from their homes or working for corporate brands were complaining about how hard it was to keep up with social media. Everyone needed to pivot online to keep up with sales and it was rapidly shifting to an e-commerce platform, which businesses needed to rely on to survive. However, it was either too expensive to hire marketing agencies or they were tired of getting underwhelming content delivered by social media managers.
I’ve worked as a brand designer for over 4 years, creating visual identities for businesses. I saw the need to offer my services for social media– combining my knowledge of digital marketing and passion for great design. White Space Digital started with the mission to help small businesses struggling in the online space. We catered to local brands who needed help creating great content– brand strategy, product photoshoots, copywriting, and graphic design, at a competitive price.
We’re able to deliver agency-quality material, at the rate of hiring a full-time social media manager. I’m incredibly proud of the growth and success we’ve achieved in such a short amount of time. It’s all thanks to the amazing women behind White Space Digital, that make this all possible.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I’m Christine Dy, the founder, and CEO of White Space Digital. We’re a Social Media Marketing Agency creating great content for growing businesses. We provide anything and everything you may need for your social media, such as Content Creation for Facebook and Instagram, Product Photoshoots, Graphic Design, TikTok Marketing, E-Commerce Marketing, and more.
We’re an all-woman agency that’s results-driven and eager for brands to succeed. One thing that sets us apart is how we create design-forward content. As a brand designer, I know how important it is to make brands stand out and look good through visuals.
We make social media easy to understand and provide a hassle-free service so you can focus on your business while we handle your socials.
What’s worked well for you in terms of a source for new clients?
We’ve honestly been so grateful for the steady stream of clients we have coming our way. We owe it all to client referrals who’ve worked with us and loved the content we create for them.
Do you have any insights you can share related to maintaining high team morale?
One thing I had to learn and get used to was managing a team of 18. It’s been an incredible learning experience for me and my advice would be to check in on your team regularly. I often do bi-weekly check-ins with my team to ask how they are (physically, mentally, emotionally, and spiritually), I can assess the workload I need to assign them given how they are that week. I also ask for feedback pretty frequently about my leadership style and how the work culture can be improved.
At the core of it. it shows respect to the people you’re working with and shows that you care. I also maintain a strict work-life balance with the team. I encourage them to have time off. never ask for overtime or work on the weekends, and I rarely rush any tasks unless truly urgent.
I love hosting team dinners where we can unwind and catch up on tasks and shoot TikTok videos for our account.
Contact Info:
- Instagram: https://www.instagram.com/whitespacedigital/
- Facebook: https://www.facebook.com/whitespacedigitalco
- Linkedin: https://ph.linkedin.com/company/white-space-digital-co
- Other: https://tiktok.com/@whitespacedigital
Image Credits
Christine Dy