Alright – so today we’ve got the honor of introducing you to Christine Campbell. We think you’ll enjoy our conversation, we’ve shared it below.

Christine, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?

My company is called The Alpha Content Company. I renamed my company The Alpha Content Company to better reflect what I do: I help my clients move to the front of the pack in their industry by creating content. I write blog posts, case studies, white papers, e-books, and other materials that position them as leaders in their space (primarily B2B technology). “Alpha” is the first letter of the Greek alphabet, and the term “alpha” connotes being the first or primary item in a list. Dictionaries define “alpha” as being the highest ranked of a group.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started my career as a technology journalist, focusing on B2B technology like CRM and ERP when clouds were fluffy white blobs in the sky. I graduated just as the dot-com era was in full swing, and I fit naturally into the technology world. Fast-forward about 14 years, and I wanted to go freelance. I told everyone I knew I was looking for work, set up a website, and ordered business cards. Over a dozen years later, I’ve narrowed my focus to long-form content (case studies, blog posts, pillar pages, e-books, white papers, and sales sheets) for B2B technology companies. I speak the language of DevOps and Agile, understand cloud integration and APIs, and have even dabbled in information security. However, the project I’m most proud of is a 40+ page e-book I wrote for an AdTech client. I had a tight timeline but a fantastic editor, and we flung drafts back and forth for weeks until we had the e-book at publisher quality. I try to put that same care into every project, whether it’s a short blog post or a long thought leadership piece.
I’m now expanding my business to add content strategy to the mix, so stay tuned!

Can you talk to us about how your side-hustle turned into something more.

Freelance writing was my side hustle while I was working a full-time job as a legal assistant. I had a netbook (remember those) and would pull it out on my lunch breaks to check my email or send documents to clients. In the evenings, I’d work on projects. I started getting more work, and then I got pregnant with my second child. I spent those months figuring out how much I’d need to make to leave the full-time job, and I used my maternity leave to shake the client tree and see if I could do it. The key milestone was in my second month of maternity leave when I landed a project that paid more than an entire month’s salary at the law firm.

What’s a lesson you had to unlearn and what’s the backstory?

As I mentioned, I worked in law for several years. When you write anything for lawyers, it tends to be wordy. It’s not necessarily “party of the first part agrees that party of the second part” wordy, but there are a lot of “in order to” type clauses. I had to unlearn legal writing when I started writing for content marketing. It’s a much more journalistic style, and wordiness doesn’t get the job done.

Contact Info:

• Website: https://thealphacontent.com
• Instagram: https://instagram.com/thealphacontentco
• Linkedin: https://linkedin.com/in/christine-campbell-tx
• Youtube: https://www.youtube.com/@TheAlphaContentCo