We recently connected with Christina Mills and have shared our conversation below.
Christina, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
BRWN Hair stands out from other hair brands because we not only focused on selling high-quality textured hair extensions, but we prioritizes representation and inclusivity by being black and women-owned. Our mission is to empower and celebrate people of all colors, and our to provide a variety of options that cater to diverse hair textures and styles.
Additionally, we are committed to sustainable and ethical business practices, this makes us a socially responsible choice for consumers.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My Christina Renee, the CEO of BRWN Hair, hailing from the beautiful city of Baltimore, Maryland. Christina is a driven and innovative serial entrepreneur, passionate about self-empowering and helping people feel confident in their skin. She has built BRWN Hair into a leading online destination for all hair types and textures, providing a wide range of extensions, tips, and tutorials. With her knowledge and expertise, Christina has become a trusted voice among those seeking to achieve healthy, beautiful, and natural-looking hair. Through her leadership and vision, Christina has positioned BRWN Hair as a major player in the hair extension industry, and she will continue to inspire and uplift people everywhere with her passion, drive, and expertise.
What’s a lesson you had to unlearn and what’s the backstory?
When I started BRWN Hair, I knew it wouldn’t be easy. Starting so fresh in the black hair industry that’s dominated by other successful black women doing their thing, and as a black woman, was overwhelming. However, I’m persevering. I’m driven by my goal to provide high-quality textured hair extensions for people like me.
Our journey isn’t without its obstacles. I continue to navigate complicated supply chains, deal with unscrupulous vendors, and learn the intricacies of marketing and branding. I often felt like an outsider in an industry that doesn’t respect and reflect my values or culture.
Despite the challenges, I keep pushing. We created BRWN Hair to create a brand that celebrated diversity, authenticity, and empowerment. And slowly but surely, we’re starting to gain traction.
Word is spreading about our textured extensions in various surrounding areas in the DMV. We’re building a loyal customer base and gained recognition from industry experts.
We’re prepared to compete with some of the biggest names in the industry.
I consider us a shining example of what can be achieved when you stay true to your values and work hard. We’ll continue to supply some of the best textured human hair on the market, while breaking down barriers and inspiring others to follow in our footsteps.
Any advice for growing your clientele? What’s been most effective for you?
Our commitment to quality, representation, and inclusivity has helped it grow through word of mouth. Our customers recommend our extensions to friends and family, leading to a loyal customer base and increased sales. This organic marketing approach has been effective for a small business like me, allowing it to reach a wider audience without relying on expensive advertising.
Contact Info:
- Website: BrwnHair.com
- Instagram: https://instagram.com/brwn.hair?igshid=YmMyMTA2M2Y=
- Facebook: https://www.facebook.com/profile.php?id=100089158029156&mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/posts/christina-mills-a25a2126b_blackgirlmagic-blackgirlsrock-blackwomeninbusiness-activity-7046904889620221952-RL6r?utm_source=share&utm_medium=member_ios
- Youtube: https://www.youtube.com/channel/UCq6RjPqIo04xY3IgbHhWwMg